B Brand Design - Brilliant Brand Outcomes By Design

Food And Beverage Packaging

Food packaging is packaging for food. A ...
B Brand Design - Brilliant Brand Outcomes By Design

The importance of packaging can be summarized as follows.
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

If ...
B Brand Design - Brilliant Brand Outcomes By Design

B Brand was born from a desire to deliver big agency process, strateg...
B Brand Design - Brilliant Brand Outcomes By Design

We continually strive for a design solution that is distinctive and e...
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Food Packaging Design

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B brand design is specialized in food packaging design in Melbourne. We deal in food packaging, product packaging & label design with innovate and novel designs.

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Food Packaging Design

  1. 1. B Brand Design - Brilliant Brand Outcomes By Design Food And Beverage Packaging Food packaging is packaging for food. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. It may bear a nutrition facts label and other information about food being offered for sale. Food packaging protects and preserves food. A range of materials can be used for packaging, some of which are environmentally friendly. Packaging functions The main purposes of food packaging are:     to preserve the product to protect the product from damage to make the product more attractive to the consumer to make it easier to transport the product The main aims of packaging are to keep the food in good condition until it is sold and consumed, and to encourage customers to purchase the product. Correct packaging is essential to achieve both these objectives.
  2. 2. B Brand Design - Brilliant Brand Outcomes By Design The importance of packaging can be summarized as follows.    If adequately packaged, the shelf-life of local surpluses of food may be extended, and this allows the food to be distributed to other areas. In doing so, consumers are given more choice in terms of food available, food resources can be more equitably distributed, and rural producers may be able to generate income from surplus produce. Correct packaging prevents any wastage (such as leakage or deterioration) which may occur during transportation and distribution. Good packaging and presentation encourages consumers to buy products. Types of Packaging Several materials are used either alone or in combination with other materials to provide proper food packaging. Aseptic processings help protect whole eggs while cartons provide protection for a batch of eggs. Plastic trays may protect fish or meats in combination with plastic wrap. Bags preserve and protect chips, crackers, and even salads while cans package soup, fruit and vegetables. There are six main reasons why packaging developed and is in use today :       To protect a product from damage or contamination by micro-organisms and air, moisture and toxins. To keep the product together, to contain it (i.e. So that it does not spill). To identify the product. Protection during Transport and Ease of Transport. Stacking and Storage. Printed Information.
  3. 3. B Brand Design - Brilliant Brand Outcomes By Design B Brand was born from a desire to deliver big agency process, strategy and creative – with the responsiveness, care and flexibility that only an owner operated design agency can provide. This means that at B Brand you get the most experienced and skilled people working on your brand, providing unrivalled attention, focus and strategic guidance. At B Brand design we strive for brilliant outcomes in all our work, ensuring that the brand’s packaging stands out from all the competition and engages the customer. Within the food industry, competition for customer engagement is at its most aggressive when it comes to drinks and beverages. Our beverage packaging design portfolio includes both packaging and label designs for drinks and beverages. This document will focus entirely on the improvement, challenges and opportunities of beverage packaging in the industry, covering innovations and opportunities for beverage companies moving forward. Before packaging design is created, the packaging requirements must be considered by the brand. Our expertise lies in: Planning – innovation partnering and new product development Research – stimulus testing and audits for categories, brands, consumers, products and ideas Design – create, evolve and activate brands, packaging and POS material Production – supervision and finished artwork
  4. 4. B Brand Design - Brilliant Brand Outcomes By Design We continually strive for a design solution that is distinctive and engaging, to best showcase your most valuable asset – your pack. From local produce to global brands, B works across every section of the supermarket. Address : Level 1, Rear 392 Chapel St, South Yarra, Melbourne, VIC 3141 Australia Phone : +61 3 9824 2419 Email ID : mail@lebrunglezakos.com.au Website : www.b-branddesign.com.au

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