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Marketing - customer need, wants, and demands

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Marketing - customer need, wants, and demands

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Marketing - customer need, wants, and demands

  1. 1. Welcome to [ ]Introduction to Marketing for Hospitality Industry Customer Need, Wants, and Demands Rina Suprina, M.Hum, M.SiPar Ivan Prasetya, M.Par
  2. 2. What is Need and Human Need ?
  3. 3. Human needs are the basic requirements and include food clothing and shelter. Without these humans cannot survive. An extended part of needs today has become education and healthcare whywarriors.com.au/wp-content/uploads/iStock_000016476637Small.jpg
  4. 4. Generally, the products which fall under the needs category of products do not require a push. Instead the customer buys it themselves. But ………..
  5. 5. in todays tough and competitive world, so many brands have come up with the same offering satisfying the needs of the customer, that even the “needs category product” has to be pushed in the customers mind. Example of needs category products / sectors – Agriculture sector, Real Estate (land always appreciates), FMCG, etc.
  6. 6. Then,… What is WANTS?
  7. 7. Wants are a step ahead of needs and are largely dependent on the needs of humans themselves. http://www.stiforpsystem.com/wp-content/uploads/2013/07/wish-.....jpg
  8. 8. For example, you need to take a bath. But i am sure you take baths with the best soaps. http://kameradroid.com/foto/2012/10/520_alat_mandi.jpg
  9. 9. Thus……Wants are not mandatory part of life and example of wants category products / sectors – Hospitality industry, Electronics, Consumer Durables etc, FMCG, etc.
  10. 10. And then, what is Demands?
  11. 11. Demands is a step ahead of wants.
  12. 12. When an individual wants something which i premium, but he also has the ability to buy i then these wants are converted to demands http://img.bisnis.com/posts/2015/09/02/468250/pekerja-kerjas-1.jpg
  13. 13. The basic difference between wants and demands is desire. A customer may desire something but he may not be able to fulfill his desire. Example of demands – Cruises, BMW’s, 5 star hotels etc. http://assets-a1.kompasiana.com/statics/crawl/552df7b70423bda51b8b4567.jpeg?t=o&v=1200

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