The document discusses various targeting strategies for companies including single segment targeting, selective targeting, mass market targeting, product specialization, market specialization, niche-market strategy, mass-market strategy, growth-market strategy, and global market segmentation. The strategies allow companies to focus their marketing efforts on specific customer segments or markets to attract customers.

1. ][Welcome to
Marketing Strategy
Targeting Strategy for Attractive
Market

2. McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
MARKET TARGETING

3. McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Target Marketing Strategies:
• Single Segment Targeting.
• Selective Targeting.
• Mass Market Targeting.
• Product Specialization.
• Market Specialization.
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4. McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
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5. McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
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Targeting Strategies
• Niche-market Strategy
• Mass-market Strategy
• Growth-market Strategy
• Global Market Segmentation

6. McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
 Thank You 
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