ABOUT
HAPPY WITH MONEY IN YOUR
CURRENT WALLET?
patchaya.si@gmail.com / 668.7581.7288
Industrial Estates
World-Class Seaports
Eastern Seaboard Industrial Region
Road Network
International Airports
Rail Lines
Communications
Globalized Business is a Race, Choose Your Land Wisely
BENEFITS OF THE BOI
THAILAND:
A TOP RANKED
INVESTMENT
DESTINATION
patchaya.si@gmail.com / 668.7581.7288
SUPPORTIVE BUSINESS
ENVIRONMENT
WHY THAILAND
COST-EFFECTIVE PLACE
TO DO BUSINESS
AFFORDABLE OFFICE
SPACEEXCELLENT INFRASTRUCTURE
WHY THAILAND
patchaya.si@gmail.com / 668.7581.7288
THAILAND:
ENJOY WORKING AND LIVING
patchaya.si@gmail.com / 668.7581.7288
ACCESS TO MARKETS
patchaya.si@gmail.com / 668.7581.7288
SOFTWARE OPPORTUNITY IN THAILAND
SOFTWARE OPPORTUNITY IN THAILAND
SOFTWARE OPPORTUNITY IN THAILAND
OUR BACKGROUND
• More than 15 years, not only I work in marketing communication strategy but
also I do implement successful to support strategy. I had many great
experiences from many companies as follow;
- PM Center Co., Ltd. ; TOP THREE COMPANY FOR PROVIDEING
EQUIPMENT RENTAL FOR EVENT
- PREZENTIA Co., Ltd. ; MIDDLE ORGANIZATION AND ESTABISHED
FROM 1995.
- THAI HAKUHODOD Co., Ltd. ; THE BIGGEST OF JAPANESE
ADVERTISING AGENCY IN THAILAND
- KASIKORN BANK GROUP; TOP FINANCIAL AND BANKING FIRM IN
THAILAND AND EXPERT CHINA MARKET
- PRUKSA CLINIC; FAMOUS BEAUTY CLINIC AMONG CELEBRITIES IN
THAILAND AND HAVE OPENED MORE THAN 23 YEARS
OUR BACKGROUND
▪ Marketing Professional
Effective business development and
marketing professional with a
comprehensive financial knowledge and
'hands-on' experience across of a range of
sectors. Key areas of strength include
identifying unique opportunities for
growth, cultivating relationships with
clients to secure long-term business and
increase company revenue, as well as
proficiently managing and developing
team members.
▪ Media Marketing Professional:
Results-driven and highly qualified
Media/Marketing Professional with
extensive experience managing research
on digital components to provide
analytics on ad traffic and behavioral
trends. Adept at developing and
implementing marketing strategies,
managing key accounts, analyzing market
conditions, and ultimately generating
high levels of ROI
OUR BACKGROUND
• Mr. Trevor Lewis who is my partner and works on digital works more
than 20 years.
• His website about social network service is www.classicseogroup.com , the
website is about how we can help you go to the 1st page of google.com and
how you can get the potential leads.
OUR BACKGROUND
• Our business, can bring our inside of experience to create new experience of
marketing communication to your client and can do business and give your wallet
bigger.
• Between our idea, we can share the great idea and provide the best service to
clients
• Our business is stronger of strangeness.
• Our business can be faster successful and good profit.
WHY HIRE US?
PEOPLE CENTRIC PUBLIC MEDIA
THE CUSTOMER IS THE NEW PLATFORM – CREDIT DOC SEARLS
patchaya.si@gmail.com / 668.7581.7288
Goal:
SINGLE MESSAGE IDEA
working in all contexts taking
advantage of each strengthens.
INTERACTIVE PEOPLE CAN PARTICIPATE
So, what is the topic to ask them to do?
How are they engaging? Is our content
useful?
TV / RADIO / NEWSPAPER /
MAGAZINE
Big draw power & high on
entertainment value.
What role can TV play?
Can we use it differently?
MOBLIE
It is heart of your life
So, what content do we want to provide
to everyone to take with them?
PR / SALES / DM / DESPLAY /
EVENT
Direct through target
consumers.
Do you have catchy content to
them??
SOCIAL MEDIA
MARKETING
BRAND
MARKETING
DIRECT
MARKETING
WE PROVIDE
(Customer Engagement)
(Lead Generation) (Image and Reputation)
STRATEGY + TOOLS + IMPREMENT + ANALYSIS REPORT
patchaya.si@gmail.com / 668.7581.7288
N o t A d v e r t i s i n g B u t
I N N O V A T I O N M A R K E T I N G C O M M U N I C A T I O N
create USEFUL CONTENT
Content & tools that
MAKE EVERBODY’S
LIVES MORE BETTER IN
THE SAME WAY.
think CONTEXT
Think of all of the places, the touch points, where
EVERYONE could engage with our content,
SINGLE MESSAGE IDEA. What are they seeking
there. The way they use media and technology
will influence our content.
don’t forget the BRAND
IBRAND POSITIONING to the
idea? Do we allow for having
GREAT s the EXPERIENCES that
will get everyone ENGAGED
more than product themselves?
create MARKETING SOLUTIONS not ADS
Go BEYOND Advertising Messages
Solve something SIMPLE BUT DIFFERENCE.
Involve and Enable EVERYONE.
ALLOW EVERYONE to participate.
Create BRAND FANS and deliver VALUE TO EVERYONE.
THINK
• Developing Marketing Strategy and align business objectives with
the tools, campaigns and metrics for success.
TOOL
• Identifying & Implementing tools and systems to enable key
business and marketing processes.
DO
• Executing tactics & campaigns that map back to business
objectives and provide engaging customer experiences.
MEASURE
& ADJUST
• Tracking, reporting, analyzing and adjusting user experiences
to provide improved customer experiences.
OWNED
MEDIA
BOUGHT
MEDIA
Websites, SEO, E-mail,
Apps, Social Networks,
Communities, Content,
Service extension
EARNED
MEDIA
Advertising: Television, Radio,
Magazine, Bannering,
Sponsorship, Paid search
SEO, Facebook, Google+, Pinterest,
Youture, Twitter, Blogs, Comments, E-mail
CONVERSION
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
• Create attention
• Feedback loop built in
• Hello long-tail
• Lose control of your
marketing
• Buy attention
• Communication from
one to many
• Controlled message
• No immediate feedback
Consumption of communication.MANY WAY TO COMMUNICATE TO CONSUMERS
successful businesses understand
that marketing does not end with
the sale, but rather it begins after
the first sale
Traditional marketing activities that
still work for you, like advertising in
a mass media, sending direct mail
and attending networking events,
are still essential.
Full service
advertising
agencies
strategic market planning
creating producing
research
Promotion programs
Public relation
Media planning and buyer
Media performing Product Display
Full Service
Interactive
agencies
digital lead
generation
rich media campaigns &
communications strategy
interactive
marketing
digital brand
development
email
marketing
e-learning
Tools
Web 2.0 website design and
development
interactive video
brand experiences
content management
services
PPC campaign
management
SEO/SEM
services
overall data mining & ROI
assessment.
web application
development
mobile
devices
emerging digital
platforms
Specialized
agencies
Creative
idea
Technical
Logistic
Management
Leisure Business e.g. leisure sport, concert,
music, recreation.
Cultural Business e.g. ceremonial, religious, art,
heritage, and folklore.
Organizational Marketing e.g. commercial, political, charitable, sales,
product launch, expo, recognition, public relation
Personal Business e.g. weddings, birthdays, anniversaries.
Knowledge Business e.g. workshop, seminar, excursions
ANALYSIS REPORT
STRATEGY + TOOLS + IMPREMENT + ANALYSIS REPORT
Geeks: with deep tech experience
Sales/Marketing: who bring in
customer$ $ $
Entrepreneurs : who have sold
companies
WITH 3 KEY PLAYERS WHO
RELEVANT EXPERIENCE
Common Revenue Models:
Social Media Marketing
Direct Marketing
Brand Marketing
The Capital uses for
New Hires (Build Product)
Mktg & Sales (Get Customers / $$$)
Ops & Infrastructure (Scale Up)
Structure
Team
Member
Investment Organization
Product
Validation &
Customer
Usage
1 - 3
Founders
$25-$100K
Incubator
environment:
multiple peers,
mentors /
advisors
3-6
months
Test Small-
Scale
Customer
Adoption (10-
1000 users)
Test
Functional
Prototype /
“Minimum
Viable
Product”
(MVP)
Demonstrate
Concdpt,
Reduce
Product Risk,
Test
Funcitonal
Use
Develop
Metrics /
Filter for
Possible
Future
Investment
Marketing
Validation &
Revenue
Testing
2-10 person $100K-$1M
Syndicate of
Angel
Investors /
Small VC Funds
6-12
months
Many People
Use It, &
They Pay
Improve
Product ,
Expand
Customers ,
Test Revenue
Test Channel
Cost,
Revenue
Opportunity
Prove
Solution /
Benefit,
Assess
Market Size /
Determine
Org Structure
/ Key Hires
Revenue
Validation &
Growth
5-25 person $1M-$10M
Seed &
Venture
Investors
12-24
months
We Can
Make (a lot
of) Money
Make Money
(or Go Big) ,
Get to
Sustainability
Prove /
Expand
Market ,
Operationalize
Business
Future
Milestones:
Profitable /
Sustainable /
Exit Option
Stage Period
Customer
Stage
Function
Status
Test Improvement
Action Plan
We may focus on online service
and event organize service
We may focus on online service
and event organize service and
display innovation
We can full service of marketing
communication
APPENDIX
SOCIAL NETWORKS
WWW.CLASSICSEOGROUP.COM
INNOVATION DISPLAY
INNOVATION DISPLAY
INNOVATION DISPLAY
INNOVATION DISPLAY
CONTACT
Patchaya
Siridechasupharoj
Check out my professional profile and
connect with me on LinkedIn.
http://lnkd.in/q_aZW2
Pat_Orgirl
668.7581.7288 patchaya.si@gmail.com
360 credential

360 credential

  • 1.
  • 2.
    HAPPY WITH MONEYIN YOUR CURRENT WALLET?
  • 3.
    patchaya.si@gmail.com / 668.7581.7288 IndustrialEstates World-Class Seaports Eastern Seaboard Industrial Region Road Network International Airports Rail Lines Communications Globalized Business is a Race, Choose Your Land Wisely BENEFITS OF THE BOI
  • 4.
  • 5.
    patchaya.si@gmail.com / 668.7581.7288 SUPPORTIVEBUSINESS ENVIRONMENT WHY THAILAND COST-EFFECTIVE PLACE TO DO BUSINESS
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
    OUR BACKGROUND • Morethan 15 years, not only I work in marketing communication strategy but also I do implement successful to support strategy. I had many great experiences from many companies as follow; - PM Center Co., Ltd. ; TOP THREE COMPANY FOR PROVIDEING EQUIPMENT RENTAL FOR EVENT - PREZENTIA Co., Ltd. ; MIDDLE ORGANIZATION AND ESTABISHED FROM 1995. - THAI HAKUHODOD Co., Ltd. ; THE BIGGEST OF JAPANESE ADVERTISING AGENCY IN THAILAND - KASIKORN BANK GROUP; TOP FINANCIAL AND BANKING FIRM IN THAILAND AND EXPERT CHINA MARKET - PRUKSA CLINIC; FAMOUS BEAUTY CLINIC AMONG CELEBRITIES IN THAILAND AND HAVE OPENED MORE THAN 23 YEARS
  • 13.
    OUR BACKGROUND ▪ MarketingProfessional Effective business development and marketing professional with a comprehensive financial knowledge and 'hands-on' experience across of a range of sectors. Key areas of strength include identifying unique opportunities for growth, cultivating relationships with clients to secure long-term business and increase company revenue, as well as proficiently managing and developing team members. ▪ Media Marketing Professional: Results-driven and highly qualified Media/Marketing Professional with extensive experience managing research on digital components to provide analytics on ad traffic and behavioral trends. Adept at developing and implementing marketing strategies, managing key accounts, analyzing market conditions, and ultimately generating high levels of ROI
  • 14.
    OUR BACKGROUND • Mr.Trevor Lewis who is my partner and works on digital works more than 20 years. • His website about social network service is www.classicseogroup.com , the website is about how we can help you go to the 1st page of google.com and how you can get the potential leads.
  • 15.
    OUR BACKGROUND • Ourbusiness, can bring our inside of experience to create new experience of marketing communication to your client and can do business and give your wallet bigger. • Between our idea, we can share the great idea and provide the best service to clients • Our business is stronger of strangeness. • Our business can be faster successful and good profit.
  • 16.
  • 17.
    PEOPLE CENTRIC PUBLICMEDIA THE CUSTOMER IS THE NEW PLATFORM – CREDIT DOC SEARLS
  • 18.
    patchaya.si@gmail.com / 668.7581.7288 Goal: SINGLEMESSAGE IDEA working in all contexts taking advantage of each strengthens. INTERACTIVE PEOPLE CAN PARTICIPATE So, what is the topic to ask them to do? How are they engaging? Is our content useful? TV / RADIO / NEWSPAPER / MAGAZINE Big draw power & high on entertainment value. What role can TV play? Can we use it differently? MOBLIE It is heart of your life So, what content do we want to provide to everyone to take with them? PR / SALES / DM / DESPLAY / EVENT Direct through target consumers. Do you have catchy content to them??
  • 19.
    SOCIAL MEDIA MARKETING BRAND MARKETING DIRECT MARKETING WE PROVIDE (CustomerEngagement) (Lead Generation) (Image and Reputation) STRATEGY + TOOLS + IMPREMENT + ANALYSIS REPORT
  • 20.
    patchaya.si@gmail.com / 668.7581.7288 No t A d v e r t i s i n g B u t I N N O V A T I O N M A R K E T I N G C O M M U N I C A T I O N create USEFUL CONTENT Content & tools that MAKE EVERBODY’S LIVES MORE BETTER IN THE SAME WAY. think CONTEXT Think of all of the places, the touch points, where EVERYONE could engage with our content, SINGLE MESSAGE IDEA. What are they seeking there. The way they use media and technology will influence our content. don’t forget the BRAND IBRAND POSITIONING to the idea? Do we allow for having GREAT s the EXPERIENCES that will get everyone ENGAGED more than product themselves? create MARKETING SOLUTIONS not ADS Go BEYOND Advertising Messages Solve something SIMPLE BUT DIFFERENCE. Involve and Enable EVERYONE. ALLOW EVERYONE to participate. Create BRAND FANS and deliver VALUE TO EVERYONE.
  • 21.
    THINK • Developing MarketingStrategy and align business objectives with the tools, campaigns and metrics for success. TOOL • Identifying & Implementing tools and systems to enable key business and marketing processes. DO • Executing tactics & campaigns that map back to business objectives and provide engaging customer experiences. MEASURE & ADJUST • Tracking, reporting, analyzing and adjusting user experiences to provide improved customer experiences.
  • 22.
    OWNED MEDIA BOUGHT MEDIA Websites, SEO, E-mail, Apps,Social Networks, Communities, Content, Service extension EARNED MEDIA Advertising: Television, Radio, Magazine, Bannering, Sponsorship, Paid search SEO, Facebook, Google+, Pinterest, Youture, Twitter, Blogs, Comments, E-mail CONVERSION SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA • Create attention • Feedback loop built in • Hello long-tail • Lose control of your marketing • Buy attention • Communication from one to many • Controlled message • No immediate feedback Consumption of communication.MANY WAY TO COMMUNICATE TO CONSUMERS
  • 23.
    successful businesses understand thatmarketing does not end with the sale, but rather it begins after the first sale Traditional marketing activities that still work for you, like advertising in a mass media, sending direct mail and attending networking events, are still essential.
  • 24.
    Full service advertising agencies strategic marketplanning creating producing research Promotion programs Public relation Media planning and buyer Media performing Product Display
  • 25.
    Full Service Interactive agencies digital lead generation richmedia campaigns & communications strategy interactive marketing digital brand development email marketing e-learning Tools Web 2.0 website design and development interactive video brand experiences content management services PPC campaign management SEO/SEM services overall data mining & ROI assessment. web application development mobile devices emerging digital platforms
  • 26.
    Specialized agencies Creative idea Technical Logistic Management Leisure Business e.g.leisure sport, concert, music, recreation. Cultural Business e.g. ceremonial, religious, art, heritage, and folklore. Organizational Marketing e.g. commercial, political, charitable, sales, product launch, expo, recognition, public relation Personal Business e.g. weddings, birthdays, anniversaries. Knowledge Business e.g. workshop, seminar, excursions
  • 27.
    ANALYSIS REPORT STRATEGY +TOOLS + IMPREMENT + ANALYSIS REPORT
  • 28.
    Geeks: with deeptech experience Sales/Marketing: who bring in customer$ $ $ Entrepreneurs : who have sold companies WITH 3 KEY PLAYERS WHO RELEVANT EXPERIENCE
  • 29.
    Common Revenue Models: SocialMedia Marketing Direct Marketing Brand Marketing The Capital uses for New Hires (Build Product) Mktg & Sales (Get Customers / $$$) Ops & Infrastructure (Scale Up)
  • 30.
    Structure Team Member Investment Organization Product Validation & Customer Usage 1- 3 Founders $25-$100K Incubator environment: multiple peers, mentors / advisors 3-6 months Test Small- Scale Customer Adoption (10- 1000 users) Test Functional Prototype / “Minimum Viable Product” (MVP) Demonstrate Concdpt, Reduce Product Risk, Test Funcitonal Use Develop Metrics / Filter for Possible Future Investment Marketing Validation & Revenue Testing 2-10 person $100K-$1M Syndicate of Angel Investors / Small VC Funds 6-12 months Many People Use It, & They Pay Improve Product , Expand Customers , Test Revenue Test Channel Cost, Revenue Opportunity Prove Solution / Benefit, Assess Market Size / Determine Org Structure / Key Hires Revenue Validation & Growth 5-25 person $1M-$10M Seed & Venture Investors 12-24 months We Can Make (a lot of) Money Make Money (or Go Big) , Get to Sustainability Prove / Expand Market , Operationalize Business Future Milestones: Profitable / Sustainable / Exit Option Stage Period Customer Stage Function Status Test Improvement Action Plan We may focus on online service and event organize service We may focus on online service and event organize service and display innovation We can full service of marketing communication
  • 31.
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    CONTACT Patchaya Siridechasupharoj Check out myprofessional profile and connect with me on LinkedIn. http://lnkd.in/q_aZW2 Pat_Orgirl 668.7581.7288 patchaya.si@gmail.com