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Company credentials, 2012


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Company credentials, 2012

  1. 1. S Paradigm Consultants Reputation Management Advisory Credentials Presentation - 2012Flat #104, J.M. Apartments, Somajiguda, Hyderabad-16T: +91.99490.93501 URL:
  2. 2. About Us• Young reputation management advisory firm• Offers communication services on image & reputation management• Founded by Shankar Chelluri – brings over 18 years experience in Journalism / PR & Corp. Comm.• Helps clients navigate business with better communications to build brand & manage reputation• Work with reputed partners to offer one-stop services
  3. 3. Areas of Expertise Media Relations CSR & Stakeholders’ Engagement Advertising & Sponsorship Brand Strategy & Application Marketing Collaterals & Internal Communications Issues & Crisis Communications
  4. 4. Media Relations Develop comprehensive annual media strategy Development of media docket - corporate/spokesperson profiles, press releases, regular media updates with e-kit uploaded on client website Design media docket with branded scribbling pad & pens with logo Media interactions – press conference, exclusive interactions and interviews Factory visits & FAM trips Support of photo / video capturing of events/conferences News tracking – print / TV / online Support for executing press conference – hotel booking, audio/video, backdrop etc
  5. 5. CSR & Stakeholders’ Engagement Develop Corporate Social Responsibility Policy & align with UN Millennium Development Goals (MDG) Identify relevant CSR activities for client business based on ground assessment study of needs Develop the activity calendar for all activities for 3-5 year period with budgets, timelines & deliverables Develop Social Audit Model of CSR activities Identify and develop Stakeholders Engagement Model – helps keep client business environment engaged Define specific message/activity for all stakeholders with budgets, timelines and outcome Monitoring CSR & Stakeholder Plan & impact on brand
  6. 6. Advertising & SponsorshipAdvertising Events/ Sponsorships Develop advertising  Develop plan align with campaign plan brand strategy Selection of medium with  Explore opportunities for RoI evaluation sponsorship to enhance Identification of correct product & brand value avenues  Explore events with brand Develop proper theme- relevance & sponsor based creative  Involve with sponsorship Advertising aligned with PR for lot of corporate, sports, roll-out to complement events Explore new avenues for  Develop company policy for advertising events/sponsorship
  7. 7. Brand Architecture, Design &Applications Define & develop brand architecture based on client business model Develop creative design & theme Develop Corporate Identity Manual (CIM) Application of brand – use of logo on corporate identity (stationery), vehicles, store, computers & laptops, stickers for staff among others
  8. 8. Marketing & Internal Communications Corporate/Brand films - Concept, design, theme & script TV commercials – design, script and media plan Radio Spots – Script, Theme & Media Plan Collaterals (brochures/flyers/Annual Reports) – Concept, design, content & printing Website or web portal design – Design, Theme, Wireframe, SEO, Payment Gateway, e-Com enabling, Content Management Suite, Digital Publishing, Website Analytics with recommendations on design & content Digital support on website/portal with Social Media like FB, LI, Twitter etc Scale Model design based on architect CAD drawings Newsletter – external/in-house, intra-net content for keeping staff engaged
  9. 9. Issues & Crisis Communications Develop crisis communication manual Handle media relations during the crisis & constantly engage media Define messaging platform to be used during crisis situation Identify senior company spokesperson to talk with media Identify media and work with them during crisis Recommend engagement with stakeholders with different programmes Media training to operate in crisis situation
  10. 10. Clients• East Coast Energy Private Limited• Athena Chhattisgarh Private Limited• Forum for AP CROs• Exleaz Consulting• Microfinance Institutions Network• Patil Rail Infrastructure• Alexandria Knowledge Park• Vishwa Infrastructure & Services• Sreenidhi School, Sreenidhi Institute of Science & Tech• Azri Solutions
  11. 11. Engagement Model• Assignment – this is one-time task executed toclient brief; e.g. like product launch, websitedevelopment, press conference or support in terms ofinformation, report• Short-term: this is a three-month engagement tohandle simple mandates, crisis & issues managementor campaign for a company wanting to understanduse of PR & Comm• Retainer – these are 12-month mandates withclients who value the role of PR & Comm. for businessand want to leverage this function for better businesssense
  12. 12. Team Shankar Chelluri - Founder Director. Brings 18 years of experience of Business Reporting with Indian Express, Deccan Chronicle & Times of India, Public Relations with Vaishnavi Corporate Communications & served as Regional Director – South. Also worked as Head & GM – Corp Comm. with GMR Hyderabad International Airport Dr. C. Nagalakshmi, Ph D – Partner. Brings over 15 years of academic & teaching experience having been a faculty with Dept. of Sociology, University of Hyderabad, Nalsar Law University, IIIT – Hyderabad and Center for Innovation in Public Systems, CIPS – ASCI Sudarshan D – Consultant. He has over 12 years experience in Media Relations and worked with Genesis PR & Vaishnavi Corporate Communications. Well networked in the media in Hyderabad and Rest of AP and brings lot of experience in handling events & activities for clients
  13. 13. To reach me:Office: +91.40.6576.3501 HP: +91.99490.93501Mail: or chelluri.shankar@gmail.comURL: