In this PowerPoint I have completed tasks 2 and 3 which includes information about Q magazines audience and their style of writing.

1. Task 2-3
Lydia Harding

2. TASK 2 – AUDIENCE
Q’s Audience:
• Circulation - 88,420
• Readership - 473,000
• Abc1 profile - 68%
• Median Age - 29
• Male/female - 75%/25%
• Q’s audience is YOUNGER and more AFFLUENT than any other music
monthly. 97% of readers rate Q as a QUALITY magazine. In research it
outperforms competitors on measures such as best interviews,
writing and AWARD WINNING photography.

3. Example of a Q Reader
Mark is 29 and lives in Leeds. He is a passionate music fan, as a lad he got into ‘proper music’ in the mid-
’90s, inspired by the rock ‘n’ roll swagger of Liam and Noel, Blur and the Britpop scene. He’s in full-time
employment but revelling in life without any dependents or family responsibilities. Mark has high
disposable income to spend on himself alone, being a heavy consumer of music, buying up to 6 albums
per month. He loves reading Q to discover new music, as well as filling in the gaps in his back catalogue.
New music forms part of his social currency, so Mark is keen to know the new Mumford & Sons before
they go mainstream and uses this knowledge as influence within his friendship circle.
Mark is highly savvy to digital technology, a keen social networker and uses online services to enhance
his social life. He’ll regularly welcome his mates round to his for some Spotify DJ-ing and a few beers as
a warm-up for a big night out.
An open-minded experience seeker, Mark loves the live music experience, opting to go for a mixture of
gigs, especially huge arena shows for the likes of Kings of Leon and Kasabian. He attends Leeds festival
religiously annually and this year he’s off to Benicassim in Spain for his mate’s stag weekend. Though a
hugely passionate music fan, this is not to the detriment of his other interests – film, gaming, sport, TV
and comedy

4. Why Advertise In Q?
• Q’s solus readership is an impressive 69%* –
this means you can only reach these 378,000
people through using Q.
• Q readers are affluent – 68% are ABC1 and
have high disposable income.
• Q is a truly multi-media platform with no less
than 10 brand extensions for advertisers to
engage with Q’s many audiences.
• 25 years of heritage – this offers advertisers
the opportunity to associate themselves with
a credible and trusted brand.
• Q has an extremely high brand influence
score of 73%, greater than both GQ and
Esquire**. This means that Q influences the
people that have strongest influence in their
social groups – a real multiplier effect for
advertisers to cash in on.
• Only Q can gain you exclusive magazine
advertising access to Europe’s biggest music
event – Glastonbury.

5. TASK 3 - LANGUAGE
Feature from the magazine:
Arcade Fire on their next record: ‘It will be stripped back… or feature an orchestra.’
Arcade Fire have told Q they’re not sure where they’re heading next – but it won’t be long
before they start working on a record.
Speaking in the cover story of our new issue, the band tell Tom Doyle they intend to take a
break having brought the Reflektor world tour to a close headlining Glastonbury and playing
their own giant Hyde Park gig, but frontman Win Butler expects the creative itch to kick in
quickly.
“You sleep in and you have crazy dreams and you start to miss your friends,” he says of time
off, “so you go off on another adventure.”
In terms of what that adventure might be his brother, multi-instrumentalist Will, admits the
band have no plan as such yet… save that they tend to do the opposite of what they plan.
“Whatever happens happens,” he muses. “I mean, we’ve often aimed to strip stuff back. So
I bet we’ll try that and then we’ll end-up going off with a 40-piece orchestra!”

6. Language of Q Magazine
• The style of the language is informal but has a youthful and energetic style
• The text is very informative as it includes lots of knowledge about the
artists but does it in a way where the audience would not get bored; the
magazine uses short snappy sentences to gain attention from the audience
• The tone of the text is quite vigorous and lively
• They ask their audience questions which engages them and forces them to
think about their product
• Q involve their audience as if they’re talking to a friend or as an artist talks
to the crowds
• An example of their language used to convey enthusiasm includes: “but
frontman Win Butler expects the creative itch to kick in quickly”. The use of
slang in this sentence represents how they want their audience to be
involved as they are suggesting the audience knows what they are talking
about.