1. Building Your Professional Brand on LinkedIn
Your LinkedIn recruiting strategy starts and ends with your LinkedIn profile. Your profile represents your
professional brand and is also the vehicle through which you can be a brand ambassador for your company
and the organizations you care about. With LinkedIn you can showcase your professional experience, build
a network of trusted colleagues, and grow your own career by engaging with other professionals within the
LinkedIn community.
Name – Headline – Photo: Status Updates:
Use your real first and last name. We recommend
that you do not include any unnecessary characters
(PhD, PHR, CPA, etc.). Members are most likely to Be an active member on the network. Use the status
search for you by first and last name and additional updates feature to share industry news, interesting
characters can make it more difficult to find you. List articles, open jobs, and exciting information about
these credentials, instead, under the certifications your company. This is a great way to give back to the
section of your profile. network and establish yourself as a thought leader.
Write an exciting headline. In the example above, Websites:
Eric at LinkedIn includes the headline, “Helping create
economic opportunity for every professional in the
world.” Use this space creatively to differentiate
yourself from your peers.
Include a photo. A photo brings your profile to life
and visitors will be more likely to respond to your
inquiries. A photo also helps literally “put a face to Display up to 3 website hyperlinks on your
name.” Your photo should be a professional photo, LinkedIn profile. Make is easy for members to learn
ideally a head shot. more about your company, relevant blogs, causes you
care about, etc…
Photo Examples:
Control your LinkedIn public profile. Your public
profile is a streamlined version of your profile that
shows up in search engine results. Your public profile
is visible to people who are not signed in to LinkedIn.
Little Changes, BIG difference

2. Building Your Professional Brand on LinkedIn
Experience & Recommendations: Summary:
Showcase your professional experience. A complete
profile will enhance your professional brand, make it
easier for members to find you on the network, and
establish your credibility as a professional. Your summary is your 30-second elevator pitch.
Provide members with an overview of your
Get recommended. A recommendation from your professional experience. This is your first-person
managers, peers, clients, etc. will enhance your brand account of the passion and value you bring to the
by providing members with valuable insights into your organizations you choose to be a part of.
work and/or volunteer experience.
Be a brand ambassador. Share interesting information
Sample Recommendations: about your company, the culture, and what it’s like to
be a member of the team.
Share something personal. If you’re passionate about
sports, volunteering, networking, etc. include it. This
information will bring your profile to life and let the
real you shine through.
Additional Tips:
 Add Skills to your profile and get endorsed
 Build a thoughtful network—add relevant
connections
 Join and participate in Groups
 Follow your company on LinkedIn
 Share jobs with your network, groups, and other
social media outlets (Twitter and Facebook)
Little Changes, BIG difference