Advance class on


Going deeper into the social media tool, which
      was designed purely for business.
Review from the LinkedIn intro class
   Hopefully by now you have a profile, which is 100%
   complete.

   You are a memb...
Agenda for this Presentation

 Examples of Profiles that need some TLC.
 Branding yourself on LinkedIn.
 Utilizing Groups....
Example 1 of a LinkedIn Profile,
      which needs some TLC.



                   Headline says nothing.

               ...
Example 2 of a LinkedIn Profile,
      which needs some TLC.



                   Headline is advertising.

             ...
Example 3 of a LinkedIn Profile,
      which needs some TLC.



                    Headline is very generic.

           ...
Branding
(The art of becoming knowable, likable and trustable)

Building a brand takes time, effort and
patience.

Make su...
Let the branding begin
            Headline: In 140 characters or
            less you have to create something
          ...
Summary & Specialities
              Try to create your own
              brand here.

              Mention skills that y...
Groups
         Here is an example of a
         few groups I would
         recommend.

         You should have a mixtur...
Groups
         You can look at
         your groups, search
         for groups, create
         your own group and
     ...
Groups continued
        Overview: A quick insight into what
        has been happening in the group.

        Discussions...
People Search


           You can search
           through the whole
           database of Linked
           as far as ...
Search Results
Linkedin Answers
Linkedin Companies
Companies Results
Company Overview
Company Contacts
Applications
Application Example
General Tips
  Back up your LinkedIn contacts at least once a month.

  Set up a GOOGLE ALERT for your name.

  Use Firefo...
Contact Details
www.linkedin.com/svenjohnston

Twitter @WeAreOC

Facebook www.facebook.com/WeAreOrangeCounty

Facebook Gro...
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LinkedIn Training Presentation

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LinkedIn Training Presentation

  1. 1. Advance class on Going deeper into the social media tool, which was designed purely for business.
  2. 2. Review from the LinkedIn intro class Hopefully by now you have a profile, which is 100% complete. You are a member of several groups and are actively participating in a few. Account settings have been adjusted to your needs. All invitation request are personalized. You started building your brand. You have a company target list with 30 - 50 names. Now we will take you to the next level!
  3. 3. Agenda for this Presentation Examples of Profiles that need some TLC. Branding yourself on LinkedIn. Utilizing Groups. Advanced People search. Taking advantage of Questions & Answers. The power of the Company search function. Using the Applications LinkedIn provides.
  4. 4. Example 1 of a LinkedIn Profile, which needs some TLC. Headline says nothing. The public profile will not be found easily by search engines. The summary really does not say very much except for listing some titles.
  5. 5. Example 2 of a LinkedIn Profile, which needs some TLC. Headline is advertising. The public profile will not be found easily by search engines. The summary is the start of his electronic resume instead of his brand.
  6. 6. Example 3 of a LinkedIn Profile, which needs some TLC. Headline is very generic. The public profile will not be found easily by search engines. The summary is non existent. Sad Fact: It did not take me very long to find these three examples
  7. 7. Branding (The art of becoming knowable, likable and trustable) Building a brand takes time, effort and patience. Make sure your brand is consistent throughout your social media activities. For example Twitter, Facebook and Blogs. Your Brand goes beyond your professional experience. A good brand can significantly help you in your job search as well as later on building new business.
  8. 8. Let the branding begin Headline: In 140 characters or less you have to create something memorable. Photo: Yes you need to add a photo. Status: You should update this once every week or two. Recommendation: You need at least 3, but we recommend having 4-7. Connections: Once you hit 500+ people see you as a super connector. Websites: You can add up to 3. For example Blog, Twitter and Company. Public Profile: Change it to first and last name if possible.
  9. 9. Summary & Specialities Try to create your own brand here. Mention skills that you can’t add to your experiences. Add a human touch for example volunteer work, which might be relevant. Stay away from politics and religion. Specialities is a great area to add all the experiences for specific keyword searches.
  10. 10. Groups Here is an example of a few groups I would recommend. You should have a mixture of local, industry specific and mass groups. Groups extend your network as you are able to send group members messages even if they are 2 degrees or further away from you. They are a great source for information as well as branding yourself.
  11. 11. Groups You can look at your groups, search for groups, create your own group and read through the FAQ. The group profile shows you an overview of the group, date of creation, type of group, how many members, if it has sub groups, the owner of the group and its website. Most groups have discussion forums, job boards and news.
  12. 12. Groups continued Overview: A quick insight into what has been happening in the group. Discussions: Here you can get more details, read posts and add comments and post your own discussions. News:Read and post news articles relevant to the group. Jobs: This behaves like the discussion forum, but is dedicated for reading and posting about jobs. Subgroups: Theses are groups inside the main group. Not all groups have subgroups. More: Search for members, check out any updates inside the group and change your settings for this specific group.
  13. 13. People Search You can search through the whole database of Linked as far as your network reaches. You can go from a very specific search to a very broad search.
  14. 14. Search Results
  15. 15. Linkedin Answers
  16. 16. Linkedin Companies
  17. 17. Companies Results
  18. 18. Company Overview
  19. 19. Company Contacts
  20. 20. Applications
  21. 21. Application Example
  22. 22. General Tips Back up your LinkedIn contacts at least once a month. Set up a GOOGLE ALERT for your name. Use Firefox instead of Internet Explorer to get spell check, when using LinkedIn. Treat your LinkedIn Profile equal or higher than your resume. Donʼt forget you are in control. You can remove connections and groups, delete or hide recommendations, view other peoples profiles publicly or incognito and the list continues. Be CREATIVE to ensure you set yourself apart from the rest. Believe and live the mission of “PAYING IT FORWARD”
  23. 23. Contact Details www.linkedin.com/svenjohnston Twitter @WeAreOC Facebook www.facebook.com/WeAreOrangeCounty Facebook Group “We Are Orange County!” Website (Under Construction) www.WeAreOrangeCounty.ORG

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