This document provides tips for leveraging your professional network on LinkedIn at a large scale. It recommends fully completing your profile with a photo, personal tagline, summary about your experiences and career, and listing your skills. It also suggests connecting with contacts from school and previous jobs, joining relevant groups, and asking for recommendations from people you've helped. The goal is to have an active online presence that increases your visibility to potential opportunities.

1. How to leverage your network at
massive scale
Florent Balayé, LinkedIn France

2. The Big Three Network Dynamics
 This is what I
am thinking
 My voice to the
world
 Without any
context other
than what I
choose
 Who am I as a
person
 Ways of sharing  Who I am as a
life experiences professional
and belonging to a  Highlighting my
tribe experiences and
 Friends based career aspirations
activities  Professional
activities

3. Personnal vs professionnal
83%
Split personnal network and
professionnal network
2x
Information trust index is twice
stronger on LinkedIn
Source : LinkedIn Audience 360 Survey, France, Août 2011 3

4. 3 reasons for you to be on LinkedIn
Identity and visibility
Connections Insights

5. Where all begins…

6. Tip 1: Upload a profile photo
Add a photo - Help people remember you by adding a professional-looking
photo to your profile. It is harder for people to forget a face.

7. Tip 2: Write a personal tagline
That line of text under your name? It’s the first thing people see in your profile. It
follows your name in search hit lists. It’s your brand!
It is something that at a glance describes who you are.

8. Tip 3: Sell yourself with the Summary
Use the Summary section to engage readers. You’ve got 5–10 seconds to
capture their attention. The more meaningful your summary is, the more time
you’ll get from readers.
Showcase what you represent and display pride and enthusiasm. Sell yourself!

9. Tip 4: Point out your skills & expertise
Think of the expertise and Skills fields as your personal search engine
optimiser, a way to refine the ways people find. This searchable section is
where that list of industry buzzwords from your CV belong.
Do some research on what employers are looking forward and add the
skills and specialties that apply to you.

10. Tip 5: Make your profile public

11. Tip 6: Use the app SlideShare Presentations

12. Tip 7: Build a network 1/3
• Search and connect within LinkedIn for classmates, colleagues, friends, contacts.
• Reach your 2nd degree contacts
• Set goals for connecting
• Personalize your message. Explain why you want to connect
• 15 to 30 minutes each week connecting and developing your network

13. Tip 7: Build a network 2/3

14. Tip 7: Build a network 3/3

15. Tip 8: Get recommended by people you’ve helped
Ask for meaningful recommendations
If you’ve added value to others, they’ll reciprocate

16. Tip 9: join and participate in groups
Groups
Join many
Participate in a
few 800,000 +
Biotech & .NET
Developers Design
Pharma
Pros
Run one

17. The Criteria for a 100% Profile
• A current position
• Two past positions
• Education
• Profile summary
• Specialties
• A profile photo
• Three recommendations

18. And don’t forget: go mobile!
18

19. What are you waiting for?
 Not artificial, real life network extension
 Importance of level 2nd connexions
 Large companies and international context
 Not only to find a job

20.  aide.linkedin.com
 learn.linkedin.com (en anglais)
 Linkedin.com/today
 Linkedin.com/skills
 Linkedin.com/careerexplorer/dashboard
 fr.talent.linkedin.com
 Linkedin.com/developers (en anglais)
 Linkedin.com/students
 Linkedin.com/college (en anglais)
 Linkedinlabs.com (en anglais)

21. Questions ?