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Finding News When There Isn't Any

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Finding News When There Isn't Any

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Presentation by Tom Ciesielka at the Public Relations Society of America Suburban Chicago Chapter on June 12, 2012.

Presentation by Tom Ciesielka at the Public Relations Society of America Suburban Chicago Chapter on June 12, 2012.

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Finding News When There Isn't Any

  1. 1. Presented by TC Public Relations
  2. 2.  N – No news value  U – Unimportant information  T – Too lengthy  S - Stalking
  3. 3. Ask yourself: What are the messages about my company/client that transcend the news?
  4. 4. 1. News Analysis 4. Track 2. Client proprietary response media list 3. Message
  5. 5. Once upon a time………..
  6. 6. Ask your client for a brief analysis of the issue and to write out a couple paragraphs in response to where the story is currently at and where it is likely to go.
  7. 7. “While I don’t have anything worth giving you, trust me anyway. ”
  8. 8. I’m here to help provide the best sources available
  9. 9. Dear [insert reporter’s name], I saw your article about [insert topic] today in the [insert publication]. Here’s information from another point of view that can help you as the story progresses…..”
  10. 10. X
  11. 11.  N – Notice  E – Editorialize  W – Wait  S – Save contacts
  12. 12. Tom Ciesielka 312-422-1333 tc@tcpr.net

Editor's Notes

  • Ask Audience about expectations for the presentation. Ask who work s at firm that has experience with media relations.
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