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Finding News When There Isn't Any


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Presentation by Tom Ciesielka at the Public Relations Society of America Suburban Chicago Chapter on June 12, 2012.

Published in: Business, Technology
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Finding News When There Isn't Any

  1. 1. Presented byTC Public Relations
  2. 2.  N – No news value U – Unimportant information T – Too lengthy S - Stalking
  3. 3. Ask yourself: What are the messages about my company/client that transcend the news?
  4. 4. 1. News Analysis 4. Track 2. Clientproprietary response media list 3. Message
  5. 5. Once upon atime………..
  6. 6. Ask your client for a brief analysisof the issue and to write out acouple paragraphs in response towhere the story is currently at andwhere it is likely to go.
  7. 7. “While I don’thave anything worth givingyou, trust me anyway. ”
  8. 8. I’m here tohelp provide the best sources available
  9. 9. Dear [insert reporter’s name],I saw your article about [insert topic] today inthe [insert publication]. Here’s informationfrom another point of view that can help you asthe story progresses…..”
  10. 10. X
  11. 11.  N – Notice E – Editorialize W – Wait S – Save contacts
  12. 12. Tom Ciesielka 312-422-1333