Ask Audience about expectations for the presentation. Ask who works at firm that has experience with media relations.
Can someone tell me what all these images have in common? The person with the right answer will get a 100 Grand. Second quiz question; On average how much does a newborn elephant calve typically weigh? 260 lbs
Fill in the blank. A CEO/Executive Director/Development Director/Marketing Director/Members knows when public relations work is delivering value when _________
Quiz: How did Google get its name? Google derived its name from the word "googol", a term coined by then nine-year-old Milton Sirotta, nephew of the American mathematician Edward Kasner. The story goes, Kasner had asked his nephew to invent a name for a very large number - ten to the power of one hundred (the numeral one followed by 100 zeros), and Milton called it a googol
Is anyone here familiar with DISC profiles for individuals?
Public Relations Measurement
Measuring Your PublicRelations Success –Decoding Views,Variables, October 21, 2011and Value Presented by TC Public Relations
By 2013, public relations spending will be up to 8billion dollars, which is a 55% increase from2008, according to the annual CommunicationsIndustry Forecast by private equity firm Veronis SuhlerStevenson (VSS). The $8 billion figure – cited in an Economist article onthe vitality of the industry – contains $3 billion that willbe spent on word-of-mouth marketing, which includessocial media outreach.
What you did (e.g. reachand frequency)What they thought KPM(e.g. engagement)What they did (e.g.traceable support)
I – Who got this done?D – What are the results? Report that Centers on KPMS – What was the process? C –Why done this way?
D – What are the results? Executive summary List of measurements ROI based on measurements
I – How was this done? Participation Sentiment Influence
Steps taken Methodology CoordinationS – What was the process?
Facts and Figures Data and Statistics Accuracy C –Why done this way?
Overview Directives for time period or assignments Research directive and discovery Proactive and reactive messages Analysis of results
Focus points of coverage/conversations Best example of KPM results Weighted value for “share of voice” Shining examples that justify efforts
Lessons learned Recommendations for the future Supporting documentation ◦ Inventory of coverage ◦ Sample quotes from the media/comments ◦ Packaged coverage ◦ Dashboards from metric services
A 2008 study of news stories in U.K. newspapers found that more than half contained mostly PR material. A study in the Columbia Journalism Review found that more than half the stories in an edition of The Wall Street Journal “were based solely on press releases.” USA Today