Ask how they would define public relations. Ask who work s at firm that has experience with media relations.
This is the foolish factor, you become the dinner time call from a telemarketer;
Ask question about giving away $100,000 for which Supreme Court justice gets the most laughs in court.
I’m suggesting this because I saw a blog post that Jay Wexler, a law professor at Boston University, wrote on his website called “Supreme Court Humor.” Basically, it’s about a “study” that he did to see how many laughs each Justice got in the courtroom. According to the graphic on his site, which came from The New York Times, Justice Antonin Scalia got the most laughs when Wexler conducted his study. Example of blog content going viral. Message: good content that generates publicity does take work;
Story from Guardian News and Media Limited: National Pro Bono Week is upon us once again. The annual campaign, sponsored by the Bar Council, the Law Society, the Chartered Institute of Legal Executives, and the College of Law, kicked off with a Law Society debate on Monday titled, "Is something always better than nothing?" A good question.Proudest pro bono moment: Involvement in the Asylum Support Appeals Project, which trains lawyers in "asylum support law" so that they can join a duty scheme and represent asylum seekers in appeal hearings about housing and welfare support.Asylum seekers are not allowed to work and are excluded from regular benefits; when asylum support is refused, or withdrawn, an appeal can be made to the asylum support tribunal in London's Docklands but there is no public funding for legal representation.Most appellants are destitute. Many are homeless, some suffer from serious mental and physical health problems and representation increase the chances of a successful appeal from 39% to 61-71% according to a 2009 study by Citizen's Advice called Supporting Justice, says Freshfields.
These principles apply to business and consumer media as well as any online communications, such as blogs. The key is to compare firm business development objectives with audience you’ll get in front of.
This is worth $200,000
Here is something that I have never seen or heard of before: an amicus curiae brief in the form of a cartoon that was submitted in connection with an Apple antitrust case. I found out about it at Legal BlogWatch where Bruce Carton described who created it and why. The attorneys wanted the court to pay attention to their document, and I've gotta say that they've succeeded not only in getting the court's attention, but a lot more publicity than they ever would've gotten by just following the usual
Get Your Attorneys “Lady Gaga” Media Attention When Their Work is as Exciting as Stapling a Brief
Presented byTC Public Relations
N – No news value U – Unimportant information T – Too lengthy S - Stalking
Dear [Media contact’s name],I saw your article about [insert topic] today inthe [insert publication]. Here’s informationfrom another point of view that can help you asthe story progresses…..”
Dear [Media contact’s name],I saw your article about [insert topic] and wascurious to know why it did not include [keypiece of missing information]. Here’s a[link, attachment] related to that informationfor your reference.
Dear [Media contact’s name],I saw your article about [insert topic]. As thecourts weigh in on [topic] the litigation is likelyto go in a new direction. That’s because I’mseeing companies asking for a more aggressivelegal strategy on [topic].
Helpful Links Professional Public Relations Tools & Services Professional Legal Resources ◦ PR Newswire ◦ 2010 Illinois Rules of Professional ◦ PRWeb Conduct ◦ Vocus RULE 3.6: Trial Publicity ◦ ABA Model Rules of Professional Conduct Professional Associations ◦ Legal PR Chicago Online Social Media Monitoring ◦ Public Relations Society of America ◦ Google Alerts ◦ Legal Marketing Association and ◦ Meltwater News the Midwest Chapter ◦ CisionPoint Law Firm Public Relations Planning Worksheet Recommended Reading
N – Notice E – Editorialize W – Wait S – Save contacts