Presentation by TC Public Relations for the 2012 Speak Out Illinois conference.

1. Presented by TC Public Relations
January 28, 2012

2.  Recent News Search of News Sections of
Google and Yahoo! yields a 60% greater usage
of “pro-life” as opposed to “anti-abortion”

3. Gallup’s 2011 Values and Beliefs survey,
conducted May 5-8, finds a bit more public
agreement about the morality of abortion. Just
over half of Americans, 51%, believe abortion is
“morally wrong,” while 39% say it is “morally
acceptable.”

6. Ask yourself: How Might I Need to
Change?

7.  Do I believe that there is an impossible liberal
media bias against pro-life advocates?
 Has past coverage of our pro-life activities
stopped us from contacting the media again?

9. Message
“Owned”
Relationships
Media
Media Friendly

10. We’re here to
help the
mother and
baby

11. “I’m right,
you’re wrong
and going to
hell.”

12. Relationships Relationships
Your
organization
Media
Audience

13.  Review your history
 Research
 Identify

15.  Decide & List
 Know the
“people”
 Connect

18. Name one takeaway from
today’s program

20. Tom Ciesielka
312-422-1333
tc@tcpr.net