Raju narisetti

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Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=are-brands-and-publishers-in-competition-will-hayward-buzzfeed-raju-narisetti-news-corp-patrick-keane-sharethrough

Patrick Keane is an investor, advisor and executive with nearly 20 years of experience in digital media, marketing, and technology. Patrick most recently was on the board of Bleacher Report (sold to Turner Broadcasting in 2012) and now sits on the board of Onswipe, a New York based tablet publishing platform. Will Hayward is Vice President of Advertising, Europe for BuzzFeed, and is responsible for all advertising partnerships and operations in the region. Raju Narisetti is primarily involved in new digital projects and helps guide the digital growth of the existing companies in News Corp as they seek to further expand the distribution of their content across digital products and platforms. Raju has served as a Deputy Managing Editor of The Wall Street Journal and Managing Editor of The Wall Street Journal Digital Network. In this role, he headed editorial teams and content strategy for The Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch.com, WSJ Live video platforms, and Wall Street Journal and MarketWatch Radio Networks.

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Raju narisetti

  1. 1. Raju Narisetti @Raju Rnarisetti@newscorp.com The Custom Content Opportunity Digital Media Strategies, London March 3 – 5, 2014
  2. 2. THE NEW NORMAL BRANDS HAVE MOVED FROM MARKETERS TO PUBLISHERS CONTENT IS NO LONGER AN OPTION, RATHER A NECESSITY QUALITY AND RELEVANCE DEFINE SUCCESS
  3. 3. WITH SO MUCH NOISE… BRANDS MUST STEP UP THEIR GAME
  4. 4. BY TELLING INCREDIBLE STORIES
  5. 5. STORIES WORK • STORIES ARE SHAREABLE AND SHAPEABLE • THEY PRODUCE EXPERIENCES • STORIES ARE THE EMOTIONAL GLUE THAT CONNECT US • THEY MOVE THE BRAND NEEDLE, INCREASE AWARENESS, CHANGE PERCEPTION: CREATING DESIRE AND DRIVING TO PURCHASE • AND STORIES SPREAD--CARRIED ALONG BY AUDIENCES “ ”
  6. 6. BUT TO MAKE STORIES WORTH SHARING, YOU MUST KNOW HOW TO TELL THEM
  7. 7. THE NEW YORK POST HAS BEEN TELLING STORIES FOR 212 YEARS • WE HAVE DEVELOPED AND HONED OUR OWN UNIQUE VOICE AND EDITORIAL APPROACH • EVERYDAY, WE RELENTESSLY WORK TO UNCOVER AND TELL STORIES YOU CAN’T RESIST. THAT SHAPE YOUR WORLD. THAT MAKE YOU SMILE. THAT CAUSE YOU TO SHARE.
  8. 8. NOW BRINGING THE DISTINCT FORMULA AND THE “MAGIC” BEHIND WHAT WE DO AS A SERVICE TO THE ADVERTISING COMMUNITY REVOLUTIONIZING THE WAY BRANDS CONNECT WITH CONSUMERS PROVIDING ACCESS THAT LET’S YOU TAP INTO WHAT’S BEHIND OUR NEWSROOM ENABLING YOU TO CREATE AND TELL STORIES THE WAY WE DO, ALONG SIDE US AS THEY HAPPEN
  9. 9. AN IN-HOUSE TEAM OF WRITERS, DESIGNERS, STRATEGISTS, AND PRODUCERS DEDICATED TO THE RELENTLESS PURSUIT OF CUSTOM CREATIVE SOLUTIONS AND INNOVATIVE CONTENT CREATION WE HELP BRANDS TELL STORIES THROUGH ORIGINAL IDEAS AND BESPOKE INTEGRATED SOLUTIONS ACROSS ALL PLATFORMS: DIGITAL, PRINT, SOCIAL, MOBILE, VIDEO, EXPERIENTIAL AND MORE, ALL WITH A UNIQUELY POST TOUCH
  10. 10. POST STUDIOS OFFERS A SUITE OF CREATIVE SOLUTIONS & CONTENT CREATION OPPORTUNITIES HOW WE WORK WHITE-LABELED CUSTOM CONTENT TO BE USED ON A BRAND’S OWNED CHANNELS TAP INTO THE NY POST CREATIVE ENGINE TO DEVELOP REAL TIME CONTENT AND OF THE MOMENT STORIES AROUND MAJOR CULTURAL MOMENTS LARGE-SCALE ACTIVATIONS, ORIGINAL IDEAS AND CUSTOM BRANDED EXPERIENCES DEVELOPED FOR BRAND PARTNERS SPONSORED POSTS ON NYPOST.COM
  11. 11. FULL-SERVICE POST STUDIOS WILL CREATE ORIGINAL CONTENT ALIGNING THE BRAND IDENTITY AND MESSAGING WITH THE POST’S UNIQUE VOICE AND AUDIENCE CO-PUBLISH POST STUDIOS AND THE BRAND WILL CO-CREATE USING EXISTING ASSETS OR WORK IN CONJUNCTION WITH PARTNER AGENCIES IN CAMPAIGN EXECUTION SYNDICATION DISPATCH WILL ACT AS DISTRIBUTION CHANNEL FOR EXISTING CAMPAIGN CONTENT, OPTIMIZING FOR THE POST AUDIENCE AND DISPATCH FORMAT SPONSORSHIP OFTEN NYPOST EDITORIAL COVERAGE OF A PARTICULAR TOPIC WILL ALIGN WITH A BRAND’S OBJECTIVES AND PUBLISH OF THE CONTENT CAN BE PRESENTED BY THE CLIENT CUSTOM NATIVE-AD SOLUTIONS
  12. 12. FULL-SERVICE UTILIZING OUR EXPERTISE IN UNDERSTANDING HOW AUDIENCES CONSUME CONTENT ON NYPOST.COM, WE UNLEASH THE CREATIVITY, WIT, AND VOICE THAT FUELS OUR NEWSROOM. GUIDED BY BRAND BRIEFS AND IN COLLABORTATION WITH PARTNER AGENCIES, WE DELIVER ORIGINAL AND ENGAGING CONTENT.
  13. 13. CO-PUBLISH POST STUDIOS AND THE BRAND’S CREATIVE TEAM WILL TRANSLATE THE BRAND’S GOALS AND MINE EXISTING ASSETS FOR PUBLISH. BY CO-CREATING THE CONTENT, POST STUDIOS AND THE BRAND WILL WORK CLOSELY TO CAREFULLY UTILIZE ALL BRAND ASSETS AND TO FULLY BRING THE CAMPAIGN STORY TO LIFE IN NEW AND ENGAGING WAYS.
  14. 14. SYNDICATION BRANDS ARE MAKING WONDERFUL CONTENT AS PART OF EXISTING CAMPAIGNS AND WITH THEIR CREATIVE AGENCIES. POST STUDIOS WILL WORK WITH BRANDS TO DISTRIBUTE GREAT CONTENT TO THE TARGET AUDIENCE ACROSS THE NEW YORK POST DIGITAL FOOTPRINT. POST STUDIOS OPTIMIZES THE FOR CHANNELS AND AUDIENCE, FASHIONING THE ASSETS TO LIVE NATIVELY ALONGSIDE EDITORIAL CONTENT.
  15. 15. SPONSORSHIP THE NEW YORK POST IS CONTSTANTLY SEEKING OUT AND SHARING THE GREATEST STORIES OF THE DAY. OFTEN, THESE STORIES ARE EXACTLY WHAT A BRAND MAY WANT TO ALIGNMENT. RATHER THAN CREATE NEW CONTENT ON BEHALF OF A BRAND, OUR CLIENTS HAVE THE OPTION TO PRESENT EDITORIAL STORIES AS THEIR OWN.
  16. 16. WHITE-LABEL CREATION OF ALL OWNED-CONTENT NEEDS FOR DISTRIBUTION ACROSS THE BRAND’S ECOSYSTEM: BRAND JOURNALISM QUALITY RESEARCH AND COPY BY OUR NETWORK OF TALENTED AND VETTED CONTRIBUTORS . CUSTOM VIDEO FROM LIVE COVERAGE OF BRANDED ACTIVATIONS TO THE CREATION OF SIZZLE REELS OR IN-DEPTH INTERVIEW SERIES. POST STUDIOS TEAM DELIVERS BROADCAST-QUALITY VIDEO FOR ALL CAMPAIGNS AND PLATFORMS DEVELOPMENT AND DISTRIBUTION BESPOKE DIGITAL ENVIRONMENTS AND RICH MEDIA EXPERIENCES REQUIRE A CREATIVE YET STEADY HAND FROM IDEATION TO EXECUTION. POST STUDIOS WILL NOT ONLY CREATE THE INFOGRAPHIC/APP/INTERACTIVE QUIZ/SHOPPING GUIDE THE STRATEGY REQUIRES – WE HANDLE ALL DISTRIBUTION ACROSS THE NYPOST ECOSYTEM AND SOCIAL.
  17. 17. STUDIO TEAM MEMBERS ARE EXPERIENCED IN THE OPERATION AND DISTRIBUTION OF BRAND PUBLISHING PLATFORMS. AS BRAND’S BEGIN TO OWN MORE OF THEIR CONTENT PRODUCTION SYSTEMS, POST STUDIOS CAN PARTNER WITH YOUR BRAND TO MAKE SURE YOUR CONTENT REACHES THE QUALITY YOUR INVESTMENT DESERVES.
  18. 18. EXAMPLES OF PROJECTS STUDIOS TEAM MEMBERS HAVE PREVIOUSLY CREATED
  19. 19. WE KNOW HOW TO GET YOUR ATTENTION IN JUST A FEW WORDS OUR DNA IS IN AGILE NEWS PRODUCTION, WITH A VOICE THAT COMMANDS ATTENTION AND CUTS THROUGH THE CLUTTER
  20. 20. TAP INTO THE CREATIVE ENGINGE BEHIND THE LEGENDARY VOICE OF THE NEW YORK POST OUR CREATIVE CONTENT STRATEGISTS WILL HELP TURN YOUR BRAND CHANNELS INTO RAPID-FIRE SOURCES FOR WITTY NEWS AND VISUALS OUR REAL-TIME NEWSROOM MODEL LEVERAGES EDITORIAL KNOW-HOW TO COMMENT ON BREAKING NEWS AND EVENTS – AND DELIVER IT IN THE MOST HIGHLY-ENGAGING WAY POSSIBLE
  21. 21. LARGE-SCALE ACTIVATIONS, ORIGINAL IDEAS AND CUSTOM BRANDED EXPERIENCES DEVELOPED FOR BRAND PARTNERS WE TRANSFORM THESE ORIGINAL CONCEPS INTO TANGIBLE, AUTHENTIC EXPERIENCES FROM START TO FINISH, PRODUCTION TO PROMOTION. THINK VIDEO SERIES, LIVE EVENTS, SOCIAL MEDIA CHALLENGES, EXPERIENTIAL MOMENTS, AND BEYOND – ALL CREATED AND EXECUTED WITH A UNIQUE POST VOICE.

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