To complement Creative Scotland's experiential research programme Stay See Share, Inner Ear were commissioned to devise, design and deliver a digital storytelling strategy and process with recommended tips, techniques and tools for the programme's participants. This presentation includes inspiring examples, straightforward strategy, practical process and suggested tips, techniques and tools for digital storytelling and effective communication.

1. Stay
See
Share
Preparation and planning
workshop for Creative Scotland’s
Stay See Share programme
participants by Inner Ear

2. INTRODUCTION
Project participants: tell us a bit about yourselves.
Inner Ear: production company and consultancy.

3. #StaySeeShare
“Tell us a bit about
yourselves…”

4. Inner Ear’s Core Services
Broadcast
Inner Ear makes and
produces live and as live
video programmes about
cultural activities, often
live streamed online.
Content
Documentaries, features,
interviews, video and
podcast content creation,
radio and TV production
and content management.
Advice
Vision, strategy, content
planning, audience
engagement; bespoke
workshops, courses and
one-to-one advice.

5. Inner Ear’s Media Brands
Radio Magnetic
Inner Ear was founded in
2000 and launched its
underground, alternative
music internet radio
station in March 2001.
Walking Heads
Launched in 2010; a series
of streetwise interactive
audio walking tours
exploring the stories of
people, places and spaces.
TRADtv
From 2015, Inner Ear’s
web TV channel presents
contemporary traditional
Scottish, Gaelic and Celtic
music and culture.

7. Paisley Radicals Audio Walking Tour

9. INSPIRATION
01
Introduction, ideas and
examples.
STRATEGY
02
How will you do it?
Key points to keep in mind.
PROCESS
03
Our approach: Gather,
Document, Share.
DISCUSSION
04
Your ideas, suggestions and
questions.

10. How will Stay See
Share work?

11. How will Stay See Share work?
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12. INSPIRATION
01
Examples from creative
practitioners

13. Design:
Fantasy Interactive

14. Fashion & Textiles:
nataliya.ai

15. Cultural
Education:
The Orange
Economy

16. Performing Arts:
UNLIMITED

17. 1. What inspires me about this activity?
When experiencing the activity, listen and look out for which
elements of it inspire and excite you. Make a note of all that do.
Stimulus Questions
2. How will I use what I learn in my work?
All learning is useful but of the new things you learn through
attending the events, which of them will you use in your practice?
3. How will I share my experience inclusively?
What is most accessible way for you to share your experience,
learnings and new ideas with your colleagues and wider networks?

18. How to avoid
becoming
overwhelmed
Filter out the noise, focus on what
matters most, do what works for
you: refine, reduce, resolve.

20. STRATEGY
02
How will you go about your work?

21. Framework
Relevance
What you take from the
experience and decide to share
should be relevant to your work
and of interest to your network
Simplification
Make sense of the information
you have gathered. Make sure
you understand it and your
audience does too. Remove
obstacles; edit, reduce, refine.
Personalisation
The output and medium should
reflect your practice, artform
and/or discipline.
03
01 02

22. Share
Tell, present, disseminate
3
Document
Record, edit produce.
2
Gather
Research, arrange, organise
1
Structure

23. BREAK
Back in 10 minutes

24. #StaySeeShare
Tell us about the projects you are
researching. What is the experience?
How will you document it?
What will you share?

25. PROCESS
03
Our suggested methodology

26. Gather

27. Process
Research
Arrange
Organise

28. Tools
Collecting
Bookmarks
Elink about.elink.io/
Diigo diigo.com
Pearltrees pearltrees.com
Pocket getpocket.com
Making
Scrapbooks
FlipHTML5 fliphtml5.com
Wakelet wakelet.com
Instapaper instapaper.com
Raindrop raindrop.io
Organising
Lists
Listly list.ly
Papaly papaly.com
Listables listables.com
Google Keep google.com/keep
wke.lt/w/s/chRNme

29. Tips
TAGS
Non-
hierarchical
Infinitely
adaptable
Un-
ordered
CATEGORIES
Hierarchical Strict Structure
Family Tree Parent & Child Neat & Orderly
#taxonomy

30. #hashtagtips
Search for information and people to
connect with by using branded event and
topical #hashtags like #stayseeshare
and #digitalstorytelling.

31. #socialengagement
List
Make lists of the most
interesting people you
find using tools like
Twitter Lists.
Interact
Use social engagement
tactics such as Liking,
sharing, reposting and
commenting.
Meet
Follow up with the people
you most want to talk to
and arrange to meet —
online, on the phone or
even in person.
Follow
Check out the people
attending the events and
activities you like the
most and follow them (on
social channels, event
apps, etc.).

32. Document

33. Delete all you don’t
need and select the
best bits to make the
blog, podcast, video,
slideshow, artwork,
poster, zine, etc.
Process
Record Edit Produce
Create media products
that present what you
have learned..
Make them, test them
on people, revise and
improve.
Written notes and
transcriptions
Audio diaries, podcast
interviews
Video interviews, live
and on demand

34. Tools
Recording
Tools
Text & Wiki notion.so/product
Screen Recording screenapp.io
Screenshots gofullpage.com
Audio & video interviews riverside.fm
Editing
Tools
Audio Editing audacity.org
Video Editing shotcut.org
Image Editing canva.com
Live Streaming obsproject.org
Publishing
Platforms
Blogging medium.com
Podcasts transistor.fm
Video vimeo.com
Image instagram.com
wke.lt/w/s/chRNme

35. Tips
Get clear sound
and bright picture
Refine your setup and
process to prioritise
achieving good sound and
vision.
Make test
recordings first
Whatever the media,
always do a test recording
first to mitigate technical
issues, check levels, etc.
Record for longer than you might
need to
Start recording before the event begins and
leave it running until afterwards; don’t miss the
best bits!
#recordingtips

36. Tips
#editingtips
Review
Once you have an edit you are
happy (enough) with, export it —
whatever the medium — and take a
break. Then for the review: read,
watch, listen to or look at it
critically. Make notes and revise
accordingly. Then get some fresh
eyes and ears (maybe hands too)
on it. Revise then finalise.
Assembly
Start by putting everything you
want to work with into the
document — whether you’re
working with text, image, audio or
video. Create your big assembly
edit. Everything you need is here.
Cut out the bits you definitely don’t
need. Arrange it in the order you
want to tell the story.
Editing is about taking away. Chop
out everything you know you don’t
want. Go through the document in
several passes, each time ensuring
the flow of the narrative suits how
you want to tell the story. Trim,
move, rearrange, recolour, filter
and mix as you need to (depending
on your medium and style).
Fine Cut

37. Tips
#contentmanagement
THUMBNAIL
Screengrab,
photo,
logo,
icon,
optimised
for
small
sizes
TAGS
Keywords and
#hashtags: generic,
specific & branded
DESCRIPTION
Helpful,
informative,
not
too
short;
tone
matches
the
piece
TITLE
Accurate, compelling
and draws the
audience in
Metadata
musts

38. Share

39. Disseminate
The information to your wider
networks to benefit the creative
community.
Process
Tell
your close contacts about your
experiences.
Present
what you have learned for the
benefit of the Stay See Share
programme.
03
01 02

40. URL shortening bitly.com
YouTube showcase bit.ly/2UMIbL2
Embed all on WP bit.ly/36GKAJD
Embed all on SP bit.ly/3kgo4zj
Tools
Newsletter
Platforms
Newsletter builder publicate.it
Blogs and essays medium.com
Simplified process getrevue.com
Monetisable subscriptions substack.com
Presentation
Platforms
Timeline stories sutori.com
Slideshows slideshare.net
PDF catalogue issuu.com
Podcast and audio audioboom.com
Social Content
Integration
wke.lt/w/s/chRNme

41. Tips
#ruleofthirds
Promote
your own
work
Engage
with your
network
Share
insights and
information

42. Tips
#socialmediaengagement
People you
interact with
Follow
On people’s posts;
build rapport
Comment
Posts by people
you like
Share

43. #hashtagtips
When using #hashtags we think
there are three main types:
#generic, #specific and #branded.
Try to use all three in context.

44. Tips
#newslettertips
Brevity
5
● Attention spans are short
● Get to the point
● Link to your website for the detail
Regularity
4
● Be consistent
● Publish regularly
● Less can be more
Content
3
● Tell your story simply
● Accentuate the key points
● Build trust with your audience
Headline
2
● Draw your readers in
● Give them a reason to read you
● Make it snappy and relevant
Audience
1
● You are not your reader
● Write for your audience
● Consider what they want to know

45. Online presentations;
less focus on
performance
Tips
#presentationtips —
online vs real world
● A more relaxed experience
● Less focus on the person
● More attention on the message
1
● No one point longer than 5 mins
● Less is more; keep it concise
● Remember the power of 3
2
Audiences face
many distractions
for virtual events
● Have variety in your voice
● Credible: slow, pauses, tail down
● Human: faster, musicality, tail up
3
Voice is more
important than body
language
● Look directly into the camera
● Take control of your technology
● Ask questions, interact, engage
4
With virtual events
you have to engage
the audience more

46. Tips
#presentationtips —
live vs pre-recorded
Live Recorded Ipsum dolor amet dolor
● Live videos get good engagement
● Live streaming is very popular
● You can stream cross-channel
1 Engage viewers
most effectively
● Plan, setup, test, go live
● No editing or retakes
● Afterwards, the task is done
2 Save time;
get it done
● Get the technology right
● Safeguard against poor internet
● Accessibility is a challenge
3 Have total control
over the process
● Take time getting it right
● Redo and retake as required
● Edit and refine the product
4 Ensure quality is
the best it can be

47. Permission & Copyright
Agreements
Seek permission before
recording anyone and/or
using any material you do
not own. It is fine to
embed media from social
platforms though.
Rights
Assume everything has
copyright unless it has
been explicitly labelled
with a licence like creative
commons. Check usage
restrictions on content.
Licenses
You may need to apply for
licenses for the use of
protected works, e.g. PRS
For Music and PPL in
music. It is fine to share
social content.

48. DISCUSSION
04
Ideas, questions, suggestions

49. 1. How will present your project?
How will you approach your end of project presentation
for Stay See Share?
Discussion Questions
2. What story will you tell your audience?
What will you share with your networks and how will you
tell the story to them?

50. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik
and illustrations by Storyset
Thanks
Keep in touch • innerear.co.uk
Dougal Perman
dougal@innerear.co.uk
Anny Deery
anny@innerear.co.uk
Content copyright © 2021 Inner Ear Ltd.
Photos used are from Unsplash
unsplash.com/collections/smi49DiPoDI/stay-see-share