Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Benefits of Professional Blogging


Published on

A talk about the benefits of professional blogging for @girlgeekscot

Published in: Business
  • Be the first to comment

  • Be the first to like this

Benefits of Professional Blogging

  1. 1. Benefits of Professional Blogging wocintech (microsoft) – 182, CC BY 2.0, by Lorna M. Campbell, University of Edinburgh @lornamcampbell
  2. 2. build a professional portfolio keep a record of your work maintain an online cv Photo by rawpixel on Unsplash
  3. 3. record skills you’ve developed qualifications you’ve gained awards you’ve received Photo by Nirma Safitri on Unsplash
  4. 4. develop a portfolio for professional accreditation Photo by Hannah Olinger on Unsplash
  5. 5. disseminate & amplify your work share your ideas increase exposure & impact Pixabay, no attribution required,
  6. 6. connect with like-minded people reach potential employers establish partnerships wocintech stock – 65, CC BY 2.0.
  7. 7. develop reflective practice try different writing styles keep a private journal Image by Brad Neathery on Unsplash
  8. 8. Building Your Blog Pixabay, No Attribution Required
  9. 9. choose your platform, blogger, medium, linkedin buy your own domain Pixabay, No Attribution Required
  10. 10. introduce yourself Open World,
  11. 11. short concise catchy title engaging opening paragraph Pixabay, No Attribution Required
  12. 12. longer discursive posts are fine too Photo by Nick Morrison on Unsplash
  13. 13. find your own voice experiment with differen writing styles let your blog evolve Photo by Jason Rosewell on Unsplash
  14. 14. think about your audience avoid jargon Photo by davide ragusa on Unsplash
  15. 15. use images & media create a strong visual identity Photo by Samuel Zeller on Unsplash
  16. 16. add a copyright & licence statement always attribute third party content only use media that is open licensed or in the public domain Creative Commons Swag Contest 2007_1, TilarX, CC BY 2.0,
  17. 17. amplify your posts with social media the best blogs are part of a conversation Photo by Clem Onojeghuo on Unsplash
  18. 18. syndicate your posts to other sites always cross post to your own blog wocintech stock – 117, WOCinTech Chat, CC BY,
  19. 19. have no fear don’t let perfection be the enemy of the good experiment, be creative, have fun : ) Ada Lovelace Day, University of Edinburgh, CC BY, Lorna M. Campbell
  20. 20. Resources • Blogging to Enhance Professional Practice (podcast) blogging-to-enhance-professional-practice/ • Have No Fear – Learning to love your blog learning-to-love-your-blog/ • Blogging to Build Your Professional Profile • Blogging for Professional Accreditation series-blogging-what-is-it-good-for/ Contact @LornaMCampbell CC BY, Lorna M. Campbell, unless otherwise indicated. High Tech, Dr Case, CC BY-NC 2.0,