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Benefits of
Professional
Blogging
wocintech (microsoft) – 182, CC BY 2.0, https://flic.kr/p/Fv4HN8
by
Lorna M. Campbell, U...
build a professional
portfolio
keep a record of your
work
maintain an online cv
Photo by rawpixel on Unsplash
record skills you’ve
developed
qualifications you’ve gained
awards you’ve received
Photo by Nirma Safitri on Unsplash
develop a portfolio for
professional accreditation
Photo by Hannah Olinger on Unsplash
disseminate & amplify your
work
share your ideas
increase exposure & impact
Pixabay, no attribution required,
https://pixa...
connect with
like-minded people
reach potential employers
establish partnerships
wocintech stock – 65, CC BY 2.0. https://...
develop reflective practice
try different writing styles
keep a private journal
Image by Brad Neathery on Unsplash
Building
Your Blog
Pixabay, No Attribution Required
choose your platform
wordpress.com,
blogger, medium,
linkedin
buy your own domain
Pixabay, No Attribution Required
introduce yourself
Open World, http://lornamcampbell.org/
short
concise
catchy title
engaging opening
paragraph
Pixabay, No Attribution Required
longer discursive posts
are fine too
Photo by Nick Morrison on Unsplash
find your own voice
experiment with differen
writing styles
let your blog evolve
Photo by Jason Rosewell on Unsplash
think about your
audience
avoid jargon
Photo by davide ragusa on Unsplash
use images & media
create a strong visual
identity
Photo by Samuel Zeller on Unsplash
add a copyright & licence
statement
always attribute third party
content
only use media that is open
licensed or in the pu...
amplify your posts with
social media
the best blogs are part
of a conversation
Photo by Clem Onojeghuo on Unsplash
syndicate your posts to
other sites
always cross post to your
own blog
wocintech stock – 117, WOCinTech Chat, CC BY, https...
have no fear
don’t let perfection be
the enemy of the good
experiment, be creative,
have fun : )
Ada Lovelace Day, Univers...
Resources
• Blogging to Enhance Professional Practice (podcast)
http://www.teaching-matters-blog.ed.ac.uk/podcast-
bloggin...
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Benefits of Professional Blogging

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A talk about the benefits of professional blogging for @girlgeekscot

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Benefits of Professional Blogging

  1. 1. Benefits of Professional Blogging wocintech (microsoft) – 182, CC BY 2.0, https://flic.kr/p/Fv4HN8 by Lorna M. Campbell, University of Edinburgh @lornamcampbell
  2. 2. build a professional portfolio keep a record of your work maintain an online cv Photo by rawpixel on Unsplash
  3. 3. record skills you’ve developed qualifications you’ve gained awards you’ve received Photo by Nirma Safitri on Unsplash
  4. 4. develop a portfolio for professional accreditation Photo by Hannah Olinger on Unsplash
  5. 5. disseminate & amplify your work share your ideas increase exposure & impact Pixabay, no attribution required, https://pixabay.com/en/laboratory-analysis-chemistry-
  6. 6. connect with like-minded people reach potential employers establish partnerships wocintech stock – 65, CC BY 2.0. https://flic.kr/p/ER8m2S
  7. 7. develop reflective practice try different writing styles keep a private journal Image by Brad Neathery on Unsplash
  8. 8. Building Your Blog Pixabay, No Attribution Required
  9. 9. choose your platform wordpress.com, blogger, medium, linkedin buy your own domain Pixabay, No Attribution Required
  10. 10. introduce yourself Open World, http://lornamcampbell.org/
  11. 11. short concise catchy title engaging opening paragraph Pixabay, No Attribution Required
  12. 12. longer discursive posts are fine too Photo by Nick Morrison on Unsplash
  13. 13. find your own voice experiment with differen writing styles let your blog evolve Photo by Jason Rosewell on Unsplash
  14. 14. think about your audience avoid jargon Photo by davide ragusa on Unsplash
  15. 15. use images & media create a strong visual identity Photo by Samuel Zeller on Unsplash
  16. 16. add a copyright & licence statement always attribute third party content only use media that is open licensed or in the public domain Creative Commons Swag Contest 2007_1, TilarX, CC BY 2.0, https://flic.kr/p/4e8i9R
  17. 17. amplify your posts with social media the best blogs are part of a conversation Photo by Clem Onojeghuo on Unsplash
  18. 18. syndicate your posts to other sites always cross post to your own blog wocintech stock – 117, WOCinTech Chat, CC BY, https://flic.kr/p/Emk2hR
  19. 19. have no fear don’t let perfection be the enemy of the good experiment, be creative, have fun : ) Ada Lovelace Day, University of Edinburgh, CC BY, Lorna M. Campbell
  20. 20. Resources • Blogging to Enhance Professional Practice (podcast) http://www.teaching-matters-blog.ed.ac.uk/podcast- blogging-to-enhance-professional-practice/ • Have No Fear – Learning to love your blog http://lornamcampbell.org/blogging/have-no-fear- learning-to-love-your-blog/ • Blogging to Build Your Professional Profile https://thinking.is.ed.ac.uk/professional-blogging/ • Blogging for Professional Accreditation http://www.teaching-matters-blog.ed.ac.uk/mini- series-blogging-what-is-it-good-for/ Contact lorna.m.campbell@icloud.com http://lornamcampbell.org/ @LornaMCampbell CC BY, Lorna M. Campbell, unless otherwise indicated. High Tech, Dr Case, CC BY-NC 2.0, https://flic.kr/p/8Xnfnr

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