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Twitter for Academia

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Twitter for Academia (v2) provides an overview of how Twitter can be embedded within academic practice as well as considerations when creating an online profile, developing a tweeting tyle and

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Twitter for Academia

  1. 1. Twitterfor Academia (v2 Oct 2012)
  2. 2. @KTDigital
  3. 3. WHAT IS TWITTER?Twitter is a micro-blogging platformcomposed of 140 character answers(tweets) to one question “what‟shappening?”
  4. 4. WHAT DID YOU HAVE FORBREAKFAST? …http://www.youtube.com/watch?v=putQn89TQzc
  5. 5. http://www.flickr.com/photos/twitteroffice/5885172082/in/photostream/
  6. 6. LISTEN TO THE NOISE OFOXFORD@UniofOxford @UnivOxford @KelloggOx @SomervilleOx@MansfieldOxford @WolfsonCollege @PembrokeOxford@magdalenoxford @StAnnesCollege @WadhamAlumni@OxfordSBS @oxfordclassics @oiioxford @oxmartinschool@engfac @TheSmithSchool @BlavatnikSchool @oxford_anthro@AshmoleanMuseum @OBGHA @OxfordTheses@OxfordCareers @oxfordpodcasts @oxfordweblearn@LTGOxford @ITLPOXFORD @oucsits3 @oucs @OxWISER@bodleianlibs @jjcollephemera @MHSOxford @radcliffescilib@TheOxStu @OxfordUnion @UniodOxfordSI @OxfordExams@OxfordGradStudy @oxcei @oxfordunishop @OxfordTalks@OpenSpires @galaxyzoo @oxford_thinking @oucunews@mobileox @ww1lit @RunCoCo @modelling4all…….
  7. 7. TODAY• Is Twitter right for you?• Creating your Twitter Identity• Honing your Twitter Style• Content is King• A Twitter Strategy
  8. 8. Socialmedia
  9. 9. THE BIG FOUR
  10. 10. WHAT DO YOU NEED YOUR ONLINEPRESENCE TO DO? What aspect(s) of yourself/work do you want to promote? Who is/are your audience(s)? What purpose do you want to achieve? What value is there for your audience? What kind of information do you want to exchange? What tensions / conflict might your encounter?
  11. 11. Starting with twitter
  12. 12. YOUR TWITTER IDENTITY
  13. 13. PERSONAL
  14. 14. PERSONAL-PROFESSIONAL
  15. 15. INDIVIDUAL/COLLECTIVE-ORGANISATIONAL
  16. 16. TOTALLYORGANISATIONAL
  17. 17. THE CHARACTERACCOUNT
  18. 18. THE CHARACTERACCOUNT
  19. 19. Following
  20. 20. A WORD ONAUTO-FOLLOWS
  21. 21. Tweeting
  22. 22. CONVERSATIONAL
  23. 23. SUBSTANSIVE
  24. 24. THE MIDDLE WAY
  25. 25. JOIN THE CONVERSATION: RT
  26. 26. JOIN THE CONVERSATION: @
  27. 27. JOIN THE CONVERSATION: #
  28. 28. JOIN THE CONVERSATION: #
  29. 29. TWITTER FORRESEARCHERS• Tweet your work (and link to open full / summary versions of publications)• Tweet other‟s work• Ask questions• Crowdsource data• Reach out to external audiences
  30. 30. TWITTER IN TEACHING• Create a course hashtag• Ask students to identify key points of a lecture in 140 characters, display and discuss.• Hold a „Tweetorial‟ (c. @MarcusduSautoy)• Tweet links to interesting articles, blogs, etc.• Live tweet conferences / events• Curate Lists• 100 ways to use Twitter in Education
  31. 31. THE ACADEMICCONFERENCE• Use the conference hashtag• Introduce each session/talk• Boil statements down to main point• Link to speaker resources• Any questions?http://inflexionadvisors.com/blog/2010/05/13/how-to-live-tweet-a-conference/http://jeffhurtblog.com/2011/04/25/ten-tips-for-successful-conference-tweeting/
  32. 32. USING TWITTER INDEPARTMENTS / COLLEGES• Tweet outside speakers and events• Tweet news to students• Foster internal comms• Connect with alumni
  33. 33. TWITTER FOR UNIVERSITYLIBRARIES AND MUSEUMS• Tweet events and activities• Tweet something we can‟t find on your homepage• Gather user/visitor feedback• Customer service• Create a daily/weekly feature• Get creative!
  34. 34. A WORD ON AUTO-TWEETING
  35. 35. Twitter strategy
  36. 36. 1. BUILD TRACTION (BUT MANAGE YOURTIME) Tweet regularly Spread your (but don’t time – consider Make it relevant overload) ‘opening hours’ Don’t just Make it Offer something broadcast – shareable of yourself interact Build your network
  37. 37. 2. BUILD MOMENTUM Manage with tools Mix with the physical world Enhance existing relationships
  38. 38. SOCIAL NETWORKING AGGREGATORS • Hootsuite • Tweetdeck
  39. 39. BACKUP YOUR TWEETS• Twitterscribe• Hootsuite Archives• The Archivist• Twistory• RSS (Google Reader)http://venturebeat.com/2012/09/22/6-ways-to-get-around-ifttt-for-twitter-archiving/http://www.readwriteweb.com/archives 10_ways_to_archive_your_tweets.php
  40. 40. 3. EXPANSION Blog Micro- blog Profile
  41. 41. Growth of followers Keep Number of Googling interactions yourself TheNames of Impact Blog File useful analyticscontacts Number of Website invites analytics
  42. 42. SUMMARY IN 3•Twitter is a conversation•Social media is a channel – it‟s thecontent that‟s important!•Relationships take timehttp://www.youtube.com/watch?v=dYP-wBaqQAI
  43. 43. TWITTER GUIDES http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
  44. 44. @KTDigital

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