The power point show explains in detail, about the mobile marketing concepts, delivered to the students

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Mobile Marketing
By Tanveer Sahab

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Introduction to Mobile Marketing
In this information age, a mobile has been more than a phone. It is like a personal assistant for people who are
working with their busy schedules, round the clock. It has created an opportunity for a digital marketer to
communicate and engage people using their mobile devices.

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The Mobile Customer
It is the segment that frequently uses the mobile for communication at different digital media platforms. It has a
broad landscape that ranges from playing games on mobile to using mobile for shopping

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The Smartphone Revolution
It is the Smartphone that led to the beginning of the multiple dimensions to attract the consumers. Smart phones
created a win-win situation for all the parties. Consumers got facilities and business people got a medium to attract
consumers.

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Rise of Hyper Local and Its Implications
Concept of hyper local is relatively new, though it has gained importance as far as digital marketing approaches are
concerned. It involves:
 Community / society based localization of communication
 Hyper customized services on offer
 Detailed understanding of culture, latest trends specific to the societies and values
 Focus on delivery of values to build a suitable brand positioning
It has forced businesses to be lean and smart to attract different consumers but in different ways. "One fit for all"
policy does not apply in hyper local concepts and mobile is the biggest carrier of this phenomenon.

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Content Consideration for Mobile

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Mobile Optimized Websites
Mobile marketing requires websites and or apps to land the visitors. Though, people have started, installing
company specific apps, websites are still in use with mobile friendly considerations. A mobile optimized website
is said to have a responsive design with fluidity that reshapes the website content according to the screen size
and resolution of the mobile devices.

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Mobile Search
Mobile search has now overtaken the desktop search. So, a mobile optimized landing page has high probability
of getting conversions in comparison to the traditional web pages

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Messaging
Sending SMS is also a handy marketing tool for tele marketers. It is done in following steps.

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Mobile Social Media
Social Media has reinvented as more people are moving towards mobile devices for accessing social media. Easy
navigation, touch friendly buttons are some of the important developments in mobile oriented social media

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Mobile Advertising
Google Adwords and Bing Ads are the two biggest online advertising networks that offer advertising programs
dedicated to mobile devices.

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Marketing through Mobile Apps
Mobile apps are frequently used by smart phone owners and it has caused Google
Adwords to offer different types of advertising options using mobile apps.

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Marketing through Mobile Apps

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Google AdMob – Earn Money from your App
Google has also used a revenue sharing program named as ADMOB to attract app developers to list their
apps for mobile marketing initiatives.

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Mobile Commerce
Mobile commerce involves buying and
selling of products and services as well as
conducting commerce on mobile devices.
For example, Indian ecommerce major
Flipkart uses apps for those who want to
purchase products from mobile devices. It
has given flexibility of buying from any
place and any location.
It is the advantage that lacks in desktop
devices. Financial services are also being
delivered using mobile commerce.

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Hyper Local Marketing
It is an advanced marketing approach to communicate with consumers on the basis of their localized presence and
preferences.

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Mobile Marketing Strategy
• Location
• Mobile
• Localization
Identify your
Audience
• Local Search
• SMS
• Apps
Select Mobile
Marketing • App selection
• Ad creation
• Mobile SEO
Create Ad
• ROI
• Traffic
• Conversion
Optimization
Monitoring &
Improvement

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The Future of Mobile
Recent trends show that mobile based data consumption, subscription and mobile based engagement is
increasing every year. Mobiles search has already overtaken desktop search and the similar trends will also be
followed in m-commerce and social media.

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Tools & Resources
https://www.google.co.in/adwords/ (Use Google Adwords for Mobile Marketing)
https://bingads.microsoft.com/ (Use Bing Ads for Mobile Marketing)
https://www.google.co.in/analytics/ (Use Google Analytics for Data Analytics)
https://www.google.com/admob/ (Earn Money using Google AdMob Program)
https://www.localytics.com/ (Use Localytics for Data Analytics)

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ThankYou
Digital Marketing Training Institute
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Ghaziabad-201014, U.P.
Ph. No. : +91-9716648313