Tupin Educational programs are practical training programs with the latest inputs upon industry practices and are conducted by certified and experienced professionals. Precisely, the following benefits make Tupin Programs to be one of the most authentic programs in the respective domains.

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Introduction to Digital Marketing
Module – 1
By
Tupin Digital Marketing Training

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Digital Marketing Fundamentals
Use of media to engage with
consumers through online
channels

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Digital Marketing Fundamentals

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Why Digital Marketing ?
Digital Marketing Traditional Marketing
Target only selected geographical areas having
target customers
Geographical targeting is very limited
We can define out audience Audience cannot be defined
It can communicate with bigger audience size,
spread in multiple areas
It has limited communication options with a
bigger size of the audiences
It is highly measurable and in control. It is very difficult to measure.
It can be started in small budget It is very expensive from the beginning
Results can be optimized to get better ROI. It cannot be done once the campaign is out.
It follows the latest trends and preferences
shown by the consumers.
It is more stubborn in nature.

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Why Digital Marketing ?
10.3 Billion Searches are conducted on Google every month.
87% of people go online to look for a business product / services

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Why Digital Marketing ?
Awareness & Brand building
Online Reputation Management
Possibility of GEO-TARGETTING
Localized Content
Finally , higher sales…
But what is most important?

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How Does Digital Marketing Work ?

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Digital Marketing – Funnel
How companies attract and retain customers via web?

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Digital Marketing - Channels
Search Engine optimization (SEO)
Paid online Advertising
Social Media Optimization and marketing
Email marketing
Affiliate marketing
Video Marketing
Mobile marketing

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Digital Marketing - Website Design
Domain name, Hosting and platform
What about Name servers?

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Digital Marketing - SEO
It is the process of optimization of a website or a blog so that higher ranking and visibility
in search engine result page is achieved when people do a search online.

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Digital Marketing
ThankYou
Tupin Digital Marketing Training
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