2. My target audience research
For my target audience research I asked 14 girls
between the ages of 15 and 21 7 questions
about films and my film idea. I did this because
this is the group of people that I want my film
aimed at.
3. What is your favourite genre?
• My target audiences
favourite genre of film
came to a tie between
horror and comedy with 6
votes each.
Horror
Comedy
Chick-flick
Romance
Action
4. What is your favourite film?
For this question I got a very wide range of film
from The Hangover to Paranormal Activity.
Everyone's favourite film matched with their
favourite genre of film which showed that the
genre has a big impact on whether the film is
liked or not.
5. Do you think my film idea will be
successful?
100% of all people asked said that my film idea
would be successful.
Yes No
6. Does the title of the film fit with the
synopsis of the film?
100% of all people asked thought the title ‘The
Dare’ fitted in with the idea of my film saying
that it is ‘unpredictable’, ‘sinister’ and ‘scary’
and that it sums up the film as it is about dares.
0
2
4
6
8
10
12
14
16
Yes No
7. How often do you watch horror films?
4/14 people asked said that they watch horror
films once a month, this is the most popular
amount of times that my target audience watch
horror films, with all the time being the second
most popular
Once a month
Every other week
All the time
Rarely
Never
Once a month
8. What do you expect from horror films?
Gore was the thing that was expected within
horror films from my target audience with
jumps, blood, scary, evil and death being the
next most expected thing within a horror film.
Stereotypical women
Woods
Ghosts
Blood
Make me jump
Gore
Evil people/animals
Scary
Good story line
Screaming
Murder
Evil
Tense
Death
9. Who are you most likely to watch
horror films with?
Female and male friends were the most popular
people that my target audience would watch
horror films with their boyfriend being the
second most popular person they would watch
horror films with.
Male friends
Female friends
Family
Boyfriend
Girlfriend
10. Conclusion
Over all my target audience would prefer to
either watch a horror or a comedy film.
They think that my film idea would and work
and the title fits with the idea of the film.
Gore should be included within the film.
They watch horror on average about once a
month and they are most likely to watch them
with their female and male friends.
