1. Prepared by student from CS2243C :
• SITI MURNI HIDAYAH BT. MISTAM [2009628574]
• RUHANI BT. MAT KHALIL [2009641548]
• NUR ATIQAH BT. ISMAIL [2009297764]
Prepared for : Madam Mardziah Hashim
ITS450 :
Introduction to e-Business
“ RETAILING”

2. Groupmembers
Ruhani Atiqah
Murni

3. Table of content
Definition
Retail chain
Retails outlet
Type of retails outlet
Retail pricing
Transfer Mechanism
Sales techniques / Strategy
Conclusion

4. Definition
 Retailing consists of the
sale of goods or
merchandise from a fixed
location, such as a
department store, boutique
or kiosk, or by mail, in small
or individual lots for direct
consumption by the
purchaser. Purchasers may
be individuals or businesses.
Retailing may include
subordinated services, such
as delivery.

5. Retail chain
 Chain stores are retail
outlets that share a brand
and central management,
and usually have
standardized business
methods and practices.
These characteristics also
apply to chain restaurants
and some service-oriented
chain businesses.
 In 2004, the world's largest
retail chain, Wal-Mart,
became the world's largest
corporation based on gross
sales.

6. Retails outlet
 A marketplace is a location
where goods and services are
exchanged. The traditional
market square is a city square
where traders set up stalls and
buyers browse the merchandise.
This kind of market is very old,
and countless such markets are
still in operation around the
whole world.
 In some parts of the world, the
retail business is still dominated
by small family-run stores, but
this market is increasingly being
taken over by large retail chains.

7. Types of retails outlet
Supermarkets
• Sell mostly foods products
Department store
• Very large stores offering a huge assortment of “soft” & “hard goods”
Discount store
• Tend to offer a wide array of products and services, but they compete mainly in
price
General Merchandise store
• A hybrid between department store and discount store
Warehouse store
• Low-cost, often high quantity goods piled on pallets or steel shelves,
Variety store / “dollar store”
• Extremely low-cost goods , with limited selection

8. Retail pricing
• This involves adding a markup
amount (or percentage) to the
retailer's cost.
Cost-plus
pricing
• This simply involves charging
the amount suggested by the
manufacturer and usually
printed on the product by the
manufacturer.
Suggested-
retail
pricing

9. Transfer mechanism
Counter service
• Where goods are out of reach of buyers and must be obtained from the seller.
• Is common for small expensive items (e.g. Jewelry) and controlled items like
medicine & liquor.
Delivery (commerce)
• Where goods are shipped directly to consumer’s homes or workplaces.
• Ordering by telephone is now common, either from a catalog, newspaper , etc.
Door-to-door sales
• Where the salesperson sometimes travels with the goods for sale.
Self service
• Where goods may be handled and examined prior to purchase, has become more
common since the 1920s.

10. Sales techniques / Strategy
Know
your
self
Plan
ahead
Know the
industry
Understa
nd your
customer
Manage
your
cash

11. Conclusion
 The retail and trade market is one of the most
important drivers of national economies. Therefore,
it is necessary to develop it, especially in
postmodern economies with high demanding
consumers and intense competition. When it comes
to retailing, however, what works today will very
probably not work tomorrow. The challenge is to
indentify the next development while it is still the
next. Therefore, analysis of the current status of the
retail landscape offers a good insight into the future
shape of this extremely important market.