HOW TO MAKE FRIENDS, INFLUENCE PEOPLE AND MAKE MONEY THROUGH BLOGGING

BLOGGING 101
OR

“HOW TO MAKE FRIENDS, INFLUENCE
PEOPLE AND MAKE MONEY THROUGH
BLOGGING”

© Syed Syahrul Zarizi, Shafiq & Fikri 2012
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Hello! My name is _________

SYED SYAHRUL ZARIZI SHAFIQ MUSTAPA FIKRI MISRI

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Once Upon A Blog
1999 by Evans William

2005 by Matt Mullenweg

2007 by David Karp

2006 by Jack Dorsey, Biz Stone, Evans William

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Setting up
• Choose popular blogging platform
– The template design already been optimize for all
popular search engine and mobile browser
– Fast, reliable and minimal downtime
– Ample storage space
• Blogger (blogger.com)
• Wordpress (wordpress.com)

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Setting up
• Choose catchy & suitable blog name
– Choose according to your main interest & what
are the contents will be
– If a personal blog, just use your real name
• Nurskitchen.blogspot.com (cooking)
• Nursphoto.blogspot.com (photography)
• Nursstyle.blogspot.com (fashion)
• Nurstravel.blogspot.com (travel log)

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Setting up
• Choose suitable template & colors
– Be honest and write as you are talking to your
close friends
– Choose easy to read font, font color and font size
– Clean template, don’t put too many banner,
unnecessary pictures
– Choose language style you are most comfortable
with, avoid being too formal

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Setting up
• Write sincere and engaging postings
– Mention name (of friends or family) to show
sincerity or realness to your post
– Use simple to understand language
– Avoid SMS language and incorrect spellings

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Type of blogs
• Text
– Consist of text and personal thoughts
– Suitable for blogger that heavily focused on
content
– Story must be engaging, or funny

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Type of blogs
• Photography

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Type of blogs
• Photography
– Consist mainly of photos
– Colorful and of high quality
– Have significant and with narrative
– Register free photo sharing service and embed it
on your blog
• Flickr.com
• Instagram.com
• Photobucket.com

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Type of blogs
• Video

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Type of blogs
• Video
– Consist mainly of videos
– Interesting content, short and high definition
– Good audio quality and presentation
– Register free video sharing service and embed it
on your blog
• Youtube.com
• Vimeo.com

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Type of blogs
• Hybrid (text + photo + video)

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Gaining Readership
• Link exchange
– Change your URL with friends and family members
• Competition
– Simple quiz, competition
– Essay, photography, etc
– Type/price of prize does not matter, people like free
stuff
– Coupons, books, cash, etc
– Announce the winner in a grand style, to show
appreciation

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Gaining Readership
• Quality Content
– Use bombastic words in your title to attract
attention such as
• The most popular
• The best
• Top 10 _ of all time
• The greatest
• The easiest
• The most beautiful

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Gaining Readership
• Quality Content
– Divide your posting into several part so reader will
come to read the next part
• The most popular university courses in Malaysia part 1
• The most beautiful mosque in Johor part 1
• How to make the super duper ultra delicious mee
racun part 1
• Promote
– Word Of Mouth & use email, social medias

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Gaining Readership
• Send / share links to forum / community or
content aggregator
– Petalingstreet.org
– Blogged.my
– Reddit.com
– Digg.com
– Cari.my

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Gaining Readership
• Things you know
– About your interest ; movies, art, music
• Simple, easy to understand language
– Avoid SMS language or miss-spelling
• Follow trend
– Write about current issues, hot news or trends
• Olympic 2012
• Imam Muda
• Dato Lee Chong Wei

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Maintaining Readership
• Reward loyal readers
• Reward followers & commentators
– Free e-book
– Link their blogs yours
– Reply their comments
– Listen to their ideas and go from there
– Organize ‘the tarik’ session

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Maintaining Readership
• Be consistent
– Make sure you write consistently, example
• One post every 3 days
• One post per week
– Don’t offend your reader
• Don’t use rude words, NSFW picture or videos

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Monetize Your Blog
• Adsense.com
• Banner ads
• Text ads
• Advertoril post
– Write or allow other people to write posting
about their product for monetary gain
• Blook (blog + book)
– Select your best posting and make a book out of it
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Monetize Your Blog
• Nuffnang.com.my
• Advertlets.com
– Both are local companies

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Integrating With Social Media
• Add social media buttons to blog post to make
it easier to share
– Addthis.com
• There are lots of social media services you can
add to examples;
– Twitter
– Facebook
– Linkin etc

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Parting words
• Everyone can be a blogger. If you can’t write,
take photo or video.
• Engage your readers. Treat your reader as
your close friends
• CONTENT IS KING. Remember, good content
will be read and refer for years to come

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About the speakers
Syed Syahrul Zarizi B Syed Abdullah Mohammad Shafiq Bin Mohd Mustapa Mohamad Fikri Misti

A educator and have been blogging since An IT Specialist since 2000. One of the key Fikri had been blogging since 2007. His early
2004. Since then, some of his postings have person to develop official website for Johor postings were mainly about his life as a
been used by youths to enhance their skills State Government in 2001 and maintained it student of a university north of Peninsular
(in video making and photography) and through 2005. From HTML,Web Server, DNS Malaysia and share life experience with
postgraduates in preparing their thesis on Server, Server Hosting are all configured by blogger community. Later, he use it as
blogging culture in Malaysia. In 2011 he self. Been blogging since 2001 , where platform to improve writing skill & his online
organized TEdxJohorBahru, an idea sharing Blogspot and Wordpress are not present yet. portfolio, gain readers feedback and make
event to encourage students to engage in Set up numerous blogging platform on friend with an experience people in
social media and develop their confident wordpress and blogspot for friends and writer/blogger community.
level. He had also trained government staff family.
in photography and videography (IKM Johor An active Twitter user, he is also an
Bahru, Pejabat Setiausaha Kerajaan Negeri The passion of making web apps are strong independent blook (blog postings that are
Johor). Today, he is active in engaging people and lately mobile apps are growing and dive turn into book) and zine publisher. His wish
in developing their technical and soft skill in into Android programming. Blackberry, is to become a well-known and prolific
through free video tutorial especially Windows Phone 7 and iOS are in the midst of writer. Today, he try to gather potential
photography and technology-related apps learning and to cut short HTML5 is the best young writer/blogger to involve in his zine
and websites way to develop apps all across platform. project. The objectives are to improve their
writing skill, build up the confident to
Blogs and websites Blogs and websites present their writing to public and come up
with young writers community that bring
http://syedsyahrul.blogspot.com http://www.linkedin.com/in/shafiqmustapa fresh idea to readers.
http://youtube.com/syedsyahrul http://jbfoodclub.com
http://vimeo.com/syedsyahrul http://sicksand.tumblr.com Blogs and websites
http://twitter.com/syedsyahrul http://codedb.net
http://sirehdancengkeh.com (currently not https://play.google.com/store/apps/develop http://fikrikacak.blogspot.com
active) er?id=Shafiq+Mustapa http://twitter.com/fikrikacak
http://artondisplay.net (currently not active) http://appworld.blackberry.com/webstore/c http://jujurdarijiwa.blogspot.com/ (currently
ontent/reviews/119747/?lang=en not active)
Wordpress from 2.x til 3.4.1 http://3tahunmencaricinta.blogspot.com/
(currently not active)

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HOW TO MAKE FRIENDS, INFLUENCE PEOPLE AND MAKE MONEY THROUGH BLOGGING

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