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Nutritionists get social - Azmina Govindji

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Nutrition is taking centre stage; everybody seems to have an opinion on it. I believe that nutritionists and dietitians need to become more visible on social media platforms, so I decided to put my money where my mouth is and present my views to nutritionists at a seminar in London yesterday (24/4/12).

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Nutritionists get social - Azmina Govindji

  1. 1. Nutritionists get Social: case study from the BDA Azmina Govindji RD www.azminanutrition.com @AzminaNutritionAll images via Google Images on.fb.me/AzNutrition © Azmina Govindji Apr 2012
  2. 2. © Azmina Govindji Apr 2012
  3. 3. Outline• Why engage with social media?• Demystify terms - hashtags & handles!• Case Study: #RDUK• How to be part of it• Risks and benefits © Azmina Govindji Apr 2012
  4. 4. Why engage with social media?• Misinformation out there• Further your career & skills• Networking: other HCPs/public• Powerful platform to educate patients – source of info!• Raise awareness of health issues• We’re good at our job• Trusted © Azmina Govindji Apr 2012
  5. 5. What might be ordinary to you is intriguing to others © Azmina Govindji Apr 2012
  6. 6. It’s bread and butter stuff to us © Azmina Govindji Apr 2012
  7. 7. Time to get social © Azmina Govindji Apr 2012
  8. 8. The jargon…• # hashtag – categorise topics, e.g. #breakfast• Follow – people who’re saying something interesting• Handle – username e.g @AzminaNutrition• @mention – reply / acknowledge• Retweet (RT) – spreading someone else’s tweets to your followers © Azmina Govindji Apr 2012
  9. 9. © Azmina Govindji Apr 2012
  10. 10. #RDUK – twitter forumWhy?•USA & Australia - #rdchat & #eatkit•Raise BDA profile / promote UK RDs•Get more RDs using•CPD: can print off storify archive and keep record of yourparticipation for portfolio.•Networking•Fewer quacks more expertsWho are the moderators?•Sasha Watkins (@TheFoodCoachRD)•Azmina Govindji (@AzminaNutrition)•Emma Carder (@EmmaCarderRD) © Azmina Govindji Apr 2012
  11. 11. #RDUK – twitter forumHow?•Moderated 1-hour; 20.00 BST•Polite, respectful, professional•Topical issues•Promoted by 3 of us & BDA•5 Questions, 10 minutes each (Q1 #RDUK, Q2#RDUK, etc)•Anyone can answer (A1 #RDUK, A2 #RDUK)•Archive chat (storify / our sites)•Promote next month © Azmina Govindji Apr 2012
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  16. 16. Data so far….• 6 months 6 chats• The Reach (dietitians + ‘observers’): RDUK tweets from just one moderator were RTd to 19,020 followers last chat!• Average @mentions: 20-30 per moderator• Average new followers: 15-30 per moderator• Archive seen by 52 people in the day after RDUK chat (Visitors from US, Canada, Spain, Germany, Australia, South Africa)What’s next?• Chat topics: weaning, carbs, myths• Get more nutritionists chatting• Attract the public? © Azmina Govindji Apr 2012
  17. 17. Keep it professional• Personal vs professional – you’re always ‘at work’• FB – two areas: personal & business• Digital footprint - everything is ‘out there’ forever; misrepresentation• Self-audit © Azmina Govindji Apr 2012
  18. 18. Even NHS Choices are doing it! © Azmina Govindji Apr 2012
  19. 19. Top Tips from BDABDA recently published guidance:•Don’t identify your place of work unless you haveapproval•Act responsibly at all times, uphold reputation ofthe profession•Don’t post informal or derogatory commentsabout your colleagues, work, place of study etc..•Do not discuss confidential work-related material © Azmina Govindji Apr 2012
  20. 20. Top Tips from BDA• Protect your privacy! Think about what information you are sharing & with whom remember it’s the www• If disagreeing with others keep replies polite & inoffensive, even when provoked• Once it’s out there remember it can be RT’d, quoted, plagiarised & redistributed!• If you wouldn’t want your post displayed on a billboard outside your work don’t post it! © Azmina Govindji Apr 2012
  21. 21. What others think © Azmina Govindji Apr 2012
  22. 22. What I’ve learnt… © Azmina Govindji Apr 2012
  23. 23. What I’ve learnt… © Azmina Govindji Apr 2012
  24. 24. What I’ve learnt… © Azmina Govindji Apr 2012
  25. 25. What I’ve learnt… © Azmina Govindji Apr 2012

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