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Presentation on social media for #ebbc12

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  • 75% of mobile consumers have taken action based on a location based alert
  • Beer bloggers

    1. 1. HEAR HEAR FOR THE BEERSocial media for Beer Bloggers ©Reach Further 2012
    2. 2. Please tweet@1970sBOY & @totalcurtiswho can’t here today #ebbc12 ©Reach Further 2012
    3. 3. Liz Cable @lizcable #ebbc12 ©Reach Further 2012
    4. 4. Why are we here talking about social media? ©Reach Further 2012
    5. 5. Do you want to?:• Be more visible online – get “found” more ©Reach Further 2012
    6. 6. Do you want to?:• Gain more readers and subscribers ©Reach Further 2012
    7. 7. Do you want to?:• Meet/speak with similar people ©Reach Further 2012
    8. 8. Do you want to?:• Be “in the know”? ©Reach Further 2012
    9. 9. Do you want to?:• Make money from an interest? ©Reach Further 2012
    10. 10. Do you want to?:• Get free stuff? ©Reach Further 2012
    11. 11. Do you want to?:• Build a reputation as a known commentator – and get broadcast or published elsewhere? ©Reach Further 2012
    12. 12. Do you want to?:• Enhance career prospects? ©Reach Further 2012
    13. 13. HERE TO SHARE:A Simple Listening StrategyA Model for Measuring SuccessUsing Social Media to drive traffic to your blog ©Reach Further 2012
    14. 14. What is YOURListening Strategy? ©Reach Further 2012
    15. 15. A Simple Listening Strategy L: Listen I: Identify F: Focus E: Engage ©Reach Further 2012
    16. 16. 1. LISTENGoogle alertsTopsy.comSocialmention.comTrending TopicsConversations V Keywords ©Reach Further 2012
    17. 17. 2. IDENTIFY Where are the conversations happening? Who are the thought-leaders? Who is curating? Taxonomies & Folksonomies Who has the influence? ©Reach Further 2012
    18. 18. 3. FOCUS Pareto’s Law 80:20 Values (blacklist & whitelist) ©Reach Further 2012
    19. 19. 4. ENGAGE Be the audience first Getting on their radar Share & give credit Ask ©Reach Further 2012
    20. 20. Do you have a following strategy? ©Reach Further 2012
    21. 21. Do you have a following strategy?Follow based on:• Keywords & Hashtags• Competitor/Collaborator• Location #ebbc12• Influencer (offline or on) ©Reach Further 2012
    22. 22. How do you know ifsomeone is influential? ©Reach Further 2012
    23. 23. How to measure online influence • Wikio (RIP) • Klout • Peerindex • Kred ©Reach Further 2012
    24. 24. We have two ears and one mouth so that wecan listen twice as much as we speak. Epictetus ©Reach Further 2012
    25. 25. reach engage amplify convert holdA Model for Measuring Success ©Reach Further 2012
    26. 26. Trust in Social Media• Only 5 per cent (4 per cent UK and 6 per cent US) of consumers surveyed in the report trusted advertising• 8 per cent (9 per cent UK and 6 per cent US) believed ‘what the company says about itself’• This equates globally to nearly $426 billion spent on ineffectual advertising activity in 2009 alone• A third (31 per cent UK and 35 per cent US) of respondents using social media believe that ‘companies are genuinely interested them’. London, UK – 18 May 2010 – Alterian (LSE: ALN) ©Reach Further 2012
    27. 27. The Landscape of Social Media ©Reach Further 2012
    28. 28. TWITTER• Twitter is a popular micro-blogging platform that enables people to share messages 140 characters in length.• It is possible to tweet links, videos and photos.• Focus is sharing information, building networks and having conversations. ©Reach Further 2012
    29. 29. FACEBOOK • Facebook is one of the largest social networks in the world with 850m active daily users. • Facebook’s focus is informal and on people’s social lives. • Thousands of organisations and businesses use Facebook to keep in touch with clients and customers. • One in 5 visits to the internet is on Facebook – put simply, it is where people are online. Further 2012 ©Reach
    30. 30. Do you have a PROFILE ora PAGE on Facebook? ©Reach Further 2012
    31. 31. THREE FACEBOOK MISTAKES 1. Profile when it should be a page 2. Competitions – “tag” like” etc. 3. Advertising in your profile cover photo ©Reach Further 2012
    32. 32. BLOGGING• A blog is an online journal .• Blog posts are a great way to share useful content online – a blog post can contain text, images, files or video.• Each blog post can be put into a category and tagged with key words – this means that the content is easy to find and easy for people to share – much better than a traditional website.• Can be password protected or private to a small group of people. ©Reach Further 2012
    33. 33. YOUTUBE• YouTube is the largest video sharing site in the world and the second most popular search engine after Google.• Videos can be uploaded by anyone to their own channel.• There are also built in video editing tools within YouTube.• Google owns YouTube so videos from there always appear in search results on Google.• People can ‘embed’ YouTube videos in their website or blog.• It is also very easy to share YouTube videos on social ©Reach Further 2012 networks.
    34. 34. LINKEDIN• LinkedIn is a large professional networking site (approx 147m members at January 2012).• Used to make professional connections, in recruitment and also contains a number of communities of practice in groups that are variously closed or public.• The interaction possible on LinkedIn is similar to that provided by Facebook but the ©Reach Further 2012 site has a more formal and professional feel.
    35. 35. GOOGLE+• Google+ is the new social network from Google.• It works in a very similar way to Facebook. Integrates very well with other Google products like Google docs.• Google+ also has a built-in video conferencing tool called hangouts enabling people to have a face to face conversation online. ©Reach Further 2012
    36. 36. PINTEREST • Pinterest is a new social network. Users create boards with pins pinning images that are from different places on the internet and point to useful content. • Others can ‘like’, ‘tweet’ or repin the images they like onto their own boards, creating trends which draw traffic. • Boards can be created on any theme. • Users are encouraged to follow boards on topics of interest to them. • Amplification to other channels is easy and built Further 2012 ©Reach in.
    37. 37. SOCIAL CONTENT CREATION like, vote, add, upload, embed, share, forward, invite, Digg, ping, subscribe, follow, fan, tag, pin, friend1. Collate2. Share3. Aggregate4. Curate5. Create (that’s you bloggers!)6. Collaborate / Mash ©Reach Further 2012
    38. 38. SOCIAL CONTENT CREATIONEase of ParticipationPush Button Content & Curation Short Form Content Long Form Content 2000 2012 Date of Launch ©Reach Further 2012
    39. 39. reach engage amplify convert holdCan people share YOUR Content? ©Reach Further 2012