Kevin and Emma Ahearn created a real estate training program called "The Home Marketing Strategy Program". Diane and Michael Grannum took the course and were impressed by its professional and detailed approach. They purchased the program, which adapts well to client needs. Their first use was a successful $1.9 million listing presentation. At a real estate convention, the Grannums thanked the Ahearns for the program, which helped them feel competent in their new career as realtors.

1. Kevin and Emma Ahearn
Real Estate Training Institute Inc.
1569 Grace Lake Circle
Longwood, Florida 32750
Dear Kevin and Emma Ahearn,
My husband and I are now realtors with EXIT Realty Premier in Massapequa Park, NY.
We became realtors shortly after our respective retirements in 07 and 08. In my
previous career I was a Regional Director of Early Childhood for The Department of
Education City Of New York. In that role I supervised 60 school Programs and 40
contracted agencies in Manhattan and The Bronx. Needless to say, providing
professional development services and instruction for over 400 staff persons in various
titles required a great deal of thought, planning, and organization. Similarly, Michael as
a Vice President in Global Information Technology for Morgan Stanley provided
communication services in New York, London, Hong Kong, Japan and Australia.
We became EXIT Agents in 2008. In our second year of Real Estate, we took a 2 day
course by one of EXIT’s Dignitaries, Kevin Ahearn who with his wife Emma created a
program called “The Home Marketing Strategy Program This insightful model,
The Program”.
includes: 50 or more hyperlinked PowerPoint slides, scripts for each slide, one full and
one condensed version, a 12 page detailed marketing plan, and also comes
personalized with the agent’s picture, name, and contact information. After the course
we thanked Kevin whose approach, detail, and experience had been missing from what
we had been looking for in a listing presentation. We promptly bought his program
which adapts beautifully to almost any client’s needs and has the professional look that
Mike and I were accustomed to providing in Education and Banking. It represents the
professional missing link from the use of an agenda to personalized PowerPoint.
Our first use of the program was for the property owners of a10, 000 sq. ft. mixed use
property in Orange County, New York. Using the program, we coordinated a hard copy

2. presentation with a power point slide show including the personal commitment of 85
activities we would provide for the clients. After presenting our 45 minute tailored
program, we paused to ask for feedback from the clients. The clients, over 70, a wealthy
husband and wife, engineer, business and homeowner both raved about our proposal.
They told us in their 40 years of buying and selling, they had heard nothing, as thorough
and professional as our presentation provided in their own home that day. We were
rewarded with a new listing of $1.9 million and amazingly impressed clients. From then
on we use some version of Kevin’s program for most clients.
This past October at the fabulous 13 annual Exit Convention in Nashville we happened
ht
to find the booth where Kevin and Emma were demonstrating their programs and
products. We couldn’t wait to tell them how pleased we were with their program and to
thank them for doing so much of the heavy lifting at our listing presentations. We can’t
thank them enough for helping us to feel as competent in our current career as we did in
our former.
We are happy to endorse this program. We not only recommend its use but would
strongly suggest that every realtor be required to use it even if every listing does not
require a formal listing presentation. This program provides the structure, components,
information and commitments that professional realtors should present to develop
satisfied clients.
Sincerely,
Diane and Michael Grannum, Sales Associates
Exit Realty Premier
4900 Merrick Road
Massapequa Park, New York
516-650-
Cell: 516-650-7163
Email: Grannum2@optonline.net
Website:
Website: www.Grannum.com