Engage customers with content delivery at a hyper-local level. How proximity solutions are making an impact in retail to deliver a richer customer experience.
3. We’re an IoT company based in Denia, Spain.
We’re passionate about developing proximity solutions for engagement
that deliver real end user benefit and a richer consumer experience.
4. WHAT IS PROXIMITY MARKETING?
The delivery of content at a hyper-local level
7. RULES &
TRIGGERS
When the end user enters the zone, the
platform can:
• Deliver content, e.g. welcome, directions,
info etc.
• Do nothing
On enter On exit
When the end user leaves the zone, the
platform can:
• Deliver content e.g. good bye, where next?
etc.
• Do nothing
9. relevancy
receiving content on a
mobile creates a 1-2-
1 connection
A TOOL FOR
CUSTOMER CENTRIC
COMMUNICATIONS
context aware
what are they doing
at the point of
receiving the content
quality not quantity
impact not intrusion actionable
via the phone or
physical location
3-second rule
small screen, need to
be immediately
obvious
11. you know your audience
UNDERSTANDING THE
DIFFERENT NEEDS OF
EACH CUSTOMER
SEGMENT
to deliver the right
content
to gain behaviour
insights
to engage with your customers and deliver a richer
customer experience
12. ENGAGING THE
AUDIENCE AT THREE
STAGES
• Way finding messaging and driving venue traffic
e.g. beacons in train stations to direct end users
to venues
• Special events
• Social sharing prompts
• Promotions
• Loyalty and reward programme
BEFORE their visit DURING their visit
• Way finding messaging
• Store traffic flow
• Dwell time & behaviour insights
• Gamefication
• Online-offline connection
• Loyalty and reward programme
• Welcome/exit message
AFTER their visit
• Push notification & delayed messaging
• Feedback and loyalty programme
• Online-offline connection
13. prefer to take
the lift?
the nearest lift is
very close
click here to
view map
there are 3
baby changing
facilities in this
store
click here to
view map
Too much to
carry? We’ll take
your bags to
your car.
check-in here for
concierge service
Parent
profile
14. Sales
incentives
Hottest new range
just arrived!
View now on the
first floor
Mix and match.
50% OFF
your second item
in this range
Need help in
the changing
room?
Scan the barcode to
check all sizes in
stock
18. Engage your
customers after their
visit
• Push notification
• Delayed messaging
• Feedback and loyalty programme
• Blog and social sharing
• Data capture
• Online purchasing
• Thank you and exit
messaging
Thank you for
visiting us
today
How could we do
better?
19. loyalty & publicity
PROMPT LIVE SOCIAL
SHARING
what
beacons instore can boost viral
campaigns such as #InMyBasket,
encouraging customers to take photos
there and then and even live share
win €100!
take a selfie instore
today and post online
#InMyBasket
21. EMPLOYEE
ENGAGEMENT &
EFFICIENCY
• Targeted internal comms and engagement
messaging
• Employee onboarding
• Corporate and product announcements
• Reduce carbon footprint by reducing need for
printed comms
• Surveys such as Best Place to Work
• Include survey’s for management feedback
23. Analytics
ProximiPRO Analytics, as standard:
• Zone performance
• Interactions
• Click throughs
• By campaign
• By time
• Compare and overlay zone performance
Integrate your Google Analytics
Anything specific you’d like to measure?
25. Our SDK + your
branded app
A complete solution tailored to your
business
We’ve developed an SDK to enable you to:
• Establishing a relationship between the end user
and your brand (not ours)
• Tailor your app to your business, without having to
develop comprehensive proximity solutions as well
Building on your end-user relationship & the
experience:
• The app profile input determines the
personalisation/segmentation options
• We can work with our own, or like-minded
partners to produce apps with our functionality and
so much more…
26. WE PROVIDE THE TOOLS
Engage
platform
• Easy to use
• Cloud-based
• Campaign set up
wizard for fast, easy
deployments
• Analytics (inc Google
Analytics)
beacons
• Range of BLE beacons
• Wearables
• Indoor & outdoor
• USB
managed service
• Packages ranging from
basic setup help to full
campaign
management, beacon
deployment and
creative
concepts/
projects
• Including RTLS
deployments
apps
• Demo app
• Beacon management
Your message
here
SDK
• Integrate our beacon
scanning and
comprehensive content
delivery platform
functionality into your
own branded app
good example – ATM beacon, you know they’re in the high street and potentially have money. Local store - redeem offer instore now, we’re 10m away
bad example — trying to get a customer to fill in a form on their mobile when they’re out shopping…
delivered via app
Reinvigorate internal comms, so many companys send a tranche of emails and have walls plastered with posters that they loose their effect and employees are simply no longer engaged by them.
Beacons change that by delivering announcements, invitations, rewards and surveys.
Also helps them meet their carbon footprint reduction targets
A more entertaining and instantly accessible delivery of employee surveys to help achieve survey completion targets
Understand user behaviour. Beacons can be used to analyse user behaviour giving you valuable insights for stock merchandising, development and more.
Rapid testing and deployment. Test propositions with immediate results, then rapidly roll out to maximise ROI.
Prospecting with extreme accuracy. You can compile a database of users that are highly relevant to your business and whose location makes them potential consumers.
Track progress of each mobile campaign. Gain comprehensive view on reached audience, and see how your users respond to your communications. Campaign analytics helps you identify what works, and where people drop off so you can increase your conversion rates.