Internet marketing in UK

1. In UK

2. UK is the ‘most internet-based major economy’
The internet contributes to 8.3% of the UK economy, a
bigger share than for any of the other G20 major
countries, a new study suggests.
The "internet economy" was worth £121bn in 2010,
more than £2,000 per person, researchers at the
Boston Consulting Group (BCG) said.

3. There are 2,4 billion internet users all over the world (yoy
increase 8%) which is 34% of the whole population.
In Europe alone 500 million internet users exist, which is
63% of European population (the same figure in Estonia is
78%).
Internet is a continuously growing marketing channel
where penetration grows each year.
Increase in internet and internet marketing users

4. Content marketing is no longer important.
It’s critical!
Content is more than just plain text. Great content
includes quality information, pictures, videos,
whitepapers, e-books and interactive infographs. In
addition, killer content spreads like wildfire in social
media which also boosts your SEO
Quality content is worth investment as you gain loyal
followers whom may become your next customers.

5. Search engine marketing – SEM
Google+ turns even more important to reach better
positions on Google search results. Google has directly
linked Google+ accounts and +1’s with search results. The
fastest way to get your site indexed is by +1 it. Google+
increases the page rank and influences search results more
than other social channels.

6. Social media revolution continues
Facebook has reached an extremely strong position and in
2013 it will continue as a social media leader.
YouTube and video content will gain more attention than
the previous year.
LinkedIn will stay on top of its niche.
Location based services like Foursquare, Google Places
etc. will strengthen their positions but it will take few
years to reach the masses in Estonia.

7. Internet as a marketing channel will continue its triumph.
Last 5 years have been outrageous in this field.
Year by year the amount of internet and smart phone users
grow and on the basis of this trend, business owners must
direct their marketing budgets more to the internet.
Created By
Sandeep,vinay
SEO Analyst
Conclusion

8. THE END