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ONLINE W.O.M Harnessing the Power of the Internet 22 Sept 2009
 
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
Ⓒ   Clear Thought Consulting Ltd 83% B2B Buyers Researched Online 51% B2B Buyers Purchased Online Source:  Stuart Small, Google,  Marketing Week Conference Feb 2008
Ⓒ   Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
BE   PROVEN BE THERE BE RELEVANT Ⓒ   Clear Thought Consulting Ltd
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) Clear Thought Consulting Ltd BE THERE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BE RELEVANT Ⓒ   Clear Thought Consulting Ltd
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BE   PROVEN Ⓒ   Clear Thought Consulting Ltd
Paper one: Pre-delinquency Paper two: Collections Paper three: Recoveries
Ⓒ   Clear Thought Consulting Ltd
REMEMBER… ,[object Object],[object Object],[object Object],[object Object],Ⓒ   Clear Thought Consulting Ltd
(c) Clear Thought Consulting Ltd Ⓒ   Clear Thought Consulting Ltd

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Bryony Thomas - Harnessing the Power of the Internet

  • 1. ONLINE W.O.M Harnessing the Power of the Internet 22 Sept 2009
  • 3. Ⓒ Clear Thought Consulting Ltd
  • 4. Ⓒ Clear Thought Consulting Ltd
  • 5. Ⓒ Clear Thought Consulting Ltd
  • 6. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 7. Ⓒ Clear Thought Consulting Ltd 83% B2B Buyers Researched Online 51% B2B Buyers Purchased Online Source: Stuart Small, Google, Marketing Week Conference Feb 2008
  • 8. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 9. Ⓒ Clear Thought Consulting Ltd
  • 10. Ⓒ Clear Thought Consulting Ltd
  • 11. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 12. BE PROVEN BE THERE BE RELEVANT Ⓒ Clear Thought Consulting Ltd
  • 13.
  • 14.
  • 15.
  • 16. Paper one: Pre-delinquency Paper two: Collections Paper three: Recoveries
  • 17. Ⓒ Clear Thought Consulting Ltd
  • 18.
  • 19. (c) Clear Thought Consulting Ltd Ⓒ Clear Thought Consulting Ltd