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Presented By:
Casey Meraz.
THE TRUE POWER OF
INTERNET
MARKETINGFOR 2015
1
@CaseyMeraz
CASEY MERAZ
FOUNDER OFETHICAL SEOCONSULTING
2
Author Awards Founder
SEO On The Radio
Denver Radio Show
@CaseyMeraz
Only Tr...
My Online Strategy
3
@CaseyMeraz
1. Start with a solid platform
2. Be the best in one geographic area
3. Become the author...
4
HOW DOYOU FIND
POTENTIAL CLIENTS?
@CaseyMeraz
5
@CaseyMeraz
6
@CaseyMeraz
7
@CaseyMeraz
8
9
MOST OF THESE HAVE A BENEFIT
@CaseyMeraz
10
TODAY WE’RE GOING
TO FOCUS ON
INBOUND MARKETING
@CaseyMeraz
WHAT ISINBOUND MARKETING?11
@CaseyMeraz
INSTEAD OF THIS….12
@CaseyMeraz
Where are theysearching?13
@CaseyMeraz
This is where14
@CaseyMeraz
15
A SNAPSHOT
Let’s get a realistic picture of how Google
treats realtors in the results
16
After Graduation:PRE PIGEON
17
No More Local Results 
18
@CaseyMeraz
2 Types of Results On This Page
19
@CaseyMeraz
Paid ADs
20
@CaseyMeraz
Organic Listings (Free)
21
LET’S SEE WHOIS
RANKING
22
23
24
25
HowDoes Google Decide WhoTo
Rank?
200 Signals but…
Content, Links, and Technical
YOU HAVE TO BEDIFFERENT
26
@CaseyMeraz
DON’T FOCUS ON
THE HEAD TERMS
27
@CaseyMeraz
28
@CaseyMeraz
29
@CaseyMeraz
30
31
@CaseyMeraz
These are not even
Optimized for this
Keyword!
MyWebsite Strategy
32
@CaseyMeraz
1. Start with a solid platform
2. Be the best in one geographic area
3. Become the autho...
1. Start with a solidplatform
33
@CaseyMeraz
34
@CaseyMeraz
Ninety-two percent of buyers use the internet
in some way in their home search process and
50 percent of bu...
35
@CaseyMeraz
36
@CaseyMeraz
Best Option:
37
@CaseyMeraz
WithintegratedIDX
About $7 a month
+ IDX Costs
Need a CheapDesign?
38
@CaseyMeraz
Themeforest ~ $25- $99
Make it mobile friendly39
@CaseyMeraz
https://www.google.com/webmasters/tools/mobile-friendly/
This is what a PASS looks like40
@CaseyMeraz
https://www.google.com/webmasters/tools/mobile-friendly/
But JustHavinga Site
Does NOT GetYou Found
41
@CaseyMeraz
2. Be The Best In One
GeographicArea
42
@CaseyMeraz
43
@CaseyMeraz
44
@CaseyMeraz
Sending GoodSignals
45
@CaseyMeraz
• Address and local phone number on every page
• A brand or locally focused domain name...
Address & Phone
46
@CaseyMeraz
Locally Focused Domain
47
@CaseyMeraz
ContentGuidelines
48
@CaseyMeraz
• Needs to be unique
• Should be substantial
• Don’t think about word counts
• Think abou...
Whatis GoodContent?
49
Potential BuyerContent
50
@CaseyMeraz
Fun Things to Do
Crime Rates
Best Restaurants
Upcoming Events
Transportation for Tra...
Potential Seller Content
51
@CaseyMeraz
Average Close Time in City
Fastest Close Time in City
Days on Market in City
Case ...
52
3. BECOME THE AUTHORITY
53
@CaseyMeraz
1. Get Interviewed
2. Be Social
3. BuildReputation
4. OwnYour Visibility
54
@CaseyMeraz
55
@CaseyMeraz
Sign up for HARO
56
@CaseyMeraz
Sign up for HARO
57
@CaseyMeraz
You Will Get DailyEmails
• Respond to relevant inquiries
• Include a link to your website
• Get free public...
58
@CaseyMeraz
59
Get Reviews Here
• Yelp (can’t ask)
• Zillow
• Yahoo Local
• Facebook (Business page not personal page)
61
@CaseyMeraz
Be Social
1. Claim your social profiles. Focus on
1. Google Plus
2. Facebook
3. Twitter
4. LinkedIn
2. Fill...
62
@CaseyMeraz
Social Marketing
63
@CaseyMeraz
That Doesn’t Exist
• You know your social audience best
• You can respond better than anyone else
• Only sh...
64
@CaseyMeraz
OWN YOUR VISIBILITY
• Consider Yext at about $500 /yr
$500/yr
65
@CaseyMeraz
MOZ LOCAL
$80 yr
CASEY MERAZ
Thanks for listening. www.EthicalSEOConsulting.com
66
Author Contributor Founder
SEO On The Radio
Denver Radio...
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The True Power of Internet Marketing 2015: 3rd Annual Build Your Business Expo

Download to read offline

This is the slide deck from the 3rd Annual Business Expo. Follow Casey Meraz as he covers the True Power of Internet Marketing 2015 for realtors.

In this presentation Casey covers an actionable strategy that you can use to help dominate your area and increase your web presence.

Find out how the search engines treat Realtors and where it's important to show up.

Casey Meraz is the founder of Ethical SEO Consulting
http://www.ethicalseoconsulting.com

Event Description:
Realtor's are you "in it to win it," for 2015? Let Eagle Home Mortgage formally Pinnacle Mortgage Group help prepare you for a successful year. Join us for our complementary event. We are offering a gourmet breakfast, educational presenters, classes, vendors, raffles and a silent auction. Join us this upcoming Thursday February 5th from 8:00 am to 1:30 pm.

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The True Power of Internet Marketing 2015: 3rd Annual Build Your Business Expo

  1. 1. Presented By: Casey Meraz. THE TRUE POWER OF INTERNET MARKETINGFOR 2015 1 @CaseyMeraz
  2. 2. CASEY MERAZ FOUNDER OFETHICAL SEOCONSULTING 2 Author Awards Founder SEO On The Radio Denver Radio Show @CaseyMeraz Only Trusted Provider In Denver Area
  3. 3. My Online Strategy 3 @CaseyMeraz 1. Start with a solid platform 2. Be the best in one geographic area 3. Become the authority
  4. 4. 4 HOW DOYOU FIND POTENTIAL CLIENTS? @CaseyMeraz
  5. 5. 5 @CaseyMeraz
  6. 6. 6 @CaseyMeraz
  7. 7. 7 @CaseyMeraz
  8. 8. 8
  9. 9. 9 MOST OF THESE HAVE A BENEFIT @CaseyMeraz
  10. 10. 10 TODAY WE’RE GOING TO FOCUS ON INBOUND MARKETING @CaseyMeraz
  11. 11. WHAT ISINBOUND MARKETING?11 @CaseyMeraz
  12. 12. INSTEAD OF THIS….12 @CaseyMeraz
  13. 13. Where are theysearching?13 @CaseyMeraz
  14. 14. This is where14 @CaseyMeraz
  15. 15. 15 A SNAPSHOT Let’s get a realistic picture of how Google treats realtors in the results
  16. 16. 16 After Graduation:PRE PIGEON
  17. 17. 17 No More Local Results 
  18. 18. 18 @CaseyMeraz 2 Types of Results On This Page
  19. 19. 19 @CaseyMeraz Paid ADs
  20. 20. 20 @CaseyMeraz Organic Listings (Free)
  21. 21. 21 LET’S SEE WHOIS RANKING
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. 25 HowDoes Google Decide WhoTo Rank? 200 Signals but… Content, Links, and Technical
  26. 26. YOU HAVE TO BEDIFFERENT 26 @CaseyMeraz
  27. 27. DON’T FOCUS ON THE HEAD TERMS 27 @CaseyMeraz
  28. 28. 28 @CaseyMeraz
  29. 29. 29 @CaseyMeraz
  30. 30. 30
  31. 31. 31 @CaseyMeraz These are not even Optimized for this Keyword!
  32. 32. MyWebsite Strategy 32 @CaseyMeraz 1. Start with a solid platform 2. Be the best in one geographic area 3. Become the authority
  33. 33. 1. Start with a solidplatform 33 @CaseyMeraz
  34. 34. 34 @CaseyMeraz Ninety-two percent of buyers use the internet in some way in their home search process and 50 percent of buyers use a mobile website or application in their home search. – Realtor.com, 2014 Profile of Home Buyers and Sellers
  35. 35. 35 @CaseyMeraz
  36. 36. 36 @CaseyMeraz
  37. 37. Best Option: 37 @CaseyMeraz WithintegratedIDX About $7 a month + IDX Costs
  38. 38. Need a CheapDesign? 38 @CaseyMeraz Themeforest ~ $25- $99
  39. 39. Make it mobile friendly39 @CaseyMeraz https://www.google.com/webmasters/tools/mobile-friendly/
  40. 40. This is what a PASS looks like40 @CaseyMeraz https://www.google.com/webmasters/tools/mobile-friendly/
  41. 41. But JustHavinga Site Does NOT GetYou Found 41 @CaseyMeraz
  42. 42. 2. Be The Best In One GeographicArea 42 @CaseyMeraz
  43. 43. 43 @CaseyMeraz
  44. 44. 44 @CaseyMeraz
  45. 45. Sending GoodSignals 45 @CaseyMeraz • Address and local phone number on every page • A brand or locally focused domain name • Locally focused text content • Locally focused video content • Links to local resources • A map that shows the areas you serve
  46. 46. Address & Phone 46 @CaseyMeraz
  47. 47. Locally Focused Domain 47 @CaseyMeraz
  48. 48. ContentGuidelines 48 @CaseyMeraz • Needs to be unique • Should be substantial • Don’t think about word counts • Think about the best possible way to address the users primary need. • 1 GOOD post is better than 100 bad posts
  49. 49. Whatis GoodContent? 49
  50. 50. Potential BuyerContent 50 @CaseyMeraz Fun Things to Do Crime Rates Best Restaurants Upcoming Events Transportation for Travelers Estimates on Property Values Subdivision Amenities School Reviews Future Values Historical Values Neighborhoods Clickbait HOA Reviews Rates
  51. 51. Potential Seller Content 51 @CaseyMeraz Average Close Time in City Fastest Close Time in City Days on Market in City Case Studies. Purchased at $XX and Sold for $XXXX
  52. 52. 52
  53. 53. 3. BECOME THE AUTHORITY 53 @CaseyMeraz
  54. 54. 1. Get Interviewed 2. Be Social 3. BuildReputation 4. OwnYour Visibility 54 @CaseyMeraz
  55. 55. 55 @CaseyMeraz Sign up for HARO
  56. 56. 56 @CaseyMeraz Sign up for HARO
  57. 57. 57 @CaseyMeraz You Will Get DailyEmails • Respond to relevant inquiries • Include a link to your website • Get free publicity if they pick you • www.HelpAReporter.com
  58. 58. 58 @CaseyMeraz
  59. 59. 59
  60. 60. Get Reviews Here • Yelp (can’t ask) • Zillow • Yahoo Local • Facebook (Business page not personal page)
  61. 61. 61 @CaseyMeraz Be Social 1. Claim your social profiles. Focus on 1. Google Plus 2. Facebook 3. Twitter 4. LinkedIn 2. Fill them out completely 1. Use your real name 2. Fill out the bio section 3. Search yourself and click on the results. Fix negative issues.
  62. 62. 62 @CaseyMeraz Social Marketing
  63. 63. 63 @CaseyMeraz That Doesn’t Exist • You know your social audience best • You can respond better than anyone else • Only share GOOD content • Don’t worry about posting everyday • Minimal is fine until you graduate
  64. 64. 64 @CaseyMeraz OWN YOUR VISIBILITY • Consider Yext at about $500 /yr $500/yr
  65. 65. 65 @CaseyMeraz MOZ LOCAL $80 yr
  66. 66. CASEY MERAZ Thanks for listening. www.EthicalSEOConsulting.com 66 Author Contributor Founder SEO On The Radio Denver Radio Show @CaseyMeraz + 5 Other Companies
  • ForteAlexForte

    Mar. 18, 2015

This is the slide deck from the 3rd Annual Business Expo. Follow Casey Meraz as he covers the True Power of Internet Marketing 2015 for realtors. In this presentation Casey covers an actionable strategy that you can use to help dominate your area and increase your web presence. Find out how the search engines treat Realtors and where it's important to show up. Casey Meraz is the founder of Ethical SEO Consulting http://www.ethicalseoconsulting.com Event Description: Realtor's are you "in it to win it," for 2015? Let Eagle Home Mortgage formally Pinnacle Mortgage Group help prepare you for a successful year. Join us for our complementary event. We are offering a gourmet breakfast, educational presenters, classes, vendors, raffles and a silent auction. Join us this upcoming Thursday February 5th from 8:00 am to 1:30 pm.

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