Basic Marketing Tactics Lesson 3

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Lesson 3 for Digital PR Course at University of Westminster.

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Basic Marketing Tactics Lesson 3

  1. 1. Online Marketing – The Basics
  2. 2. What kinds of Online marketing tactics do you know? Why is it important for you to know about online marketing?
  3. 3. Types of Basic Online Marketing <ul><li>Search Engine Optimisation </li></ul><ul><li>Pay Per Click </li></ul><ul><li>Email marketing </li></ul><ul><li>Affiliate marketing </li></ul><ul><li>Basic blog marketing </li></ul>
  4. 4. Search Engine Optimisation
  5. 5. Search Engine Optimisation <ul><li>Optimsing web presence to get up the rankings on search engines </li></ul><ul><li>SE’s look for consistent keywords between URL, header title, meta tags and content </li></ul><ul><li>Link building </li></ul><ul><li>sitemap </li></ul>
  6. 10. Pay Per Click Advertising
  7. 11. Pay Per Click <ul><li>Pay for every click rather than flat rate </li></ul><ul><li>Wider spread across the internet </li></ul><ul><li>User logic & relevance </li></ul><ul><li>Taking over banner ads </li></ul>
  8. 16. Email Marketing
  9. 17. Email Marketing <ul><li>Customer loyalty/retention </li></ul><ul><li>Brings people back to your site </li></ul><ul><li>5-7 contacts rule </li></ul><ul><li>Cost effective & mass customisable </li></ul><ul><li>High click through rates </li></ul>
  10. 18. Email Marketing <ul><li>Cost effective </li></ul><ul><li>Easy to grow lists </li></ul><ul><li>Mass customisation </li></ul><ul><li>High click through rates </li></ul>
  11. 19. Affiliate Marketing
  12. 20. Affiliate Marketing <ul><li>Turn the internet into your salesforce </li></ul><ul><li>Greater visibility across niches </li></ul><ul><li>Low cost way to get your product across the Internet </li></ul>
  13. 23. Basic Blog marketing
  14. 24. Basic Blog marketing <ul><li>RSS feeds </li></ul><ul><li>Email subscribe </li></ul><ul><li>Blogrolls </li></ul><ul><li>Share buttons </li></ul><ul><li>Tags </li></ul><ul><li>‘ Email to’ links </li></ul>
  15. 30. Things to do <ul><li>Start reading www.problogger.net </li></ul><ul><li>Start listening to www.forimmediaterelease.biz </li></ul><ul><li>Join Friend Feed and join the group </li></ul><ul><li>Read www.copyblogger.net </li></ul>
  16. 31. Thank You skype: jonin60seconds [email_address] Twitter.com/jonin60seconds

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