+   Over 40 Really UsefulUK Marketing Facts & Figures               Brought to you by Inside Consultants Limited
+ 1. Inbound vs.  Outbound Marketing.
+    FACT: The internet has fundamentally    changed the way people shop, share    and discover
+“Audiences everywhere aretough. They don’t have time tobe bored or brow-beaten byorthodox, old-fashionedadvertising. We n...
+61% of marketers willinvest more in earnedmedia in 2011.Answerlab & Society of Digital Agencies,February 2011Only 5% of m...
+ marketingInboundtactics don’t justgenerate leads. Theygenerate revenueHubspot State of Inbound Marketing Report,2011Outb...
+    The Bottom Line    ---------------------------------------------    Go inbound or go home.
+ 2. The World Wide Web.
+    FACT: British adults love the internet.    In 2010, 30.1 million adults in the UK (60%) accessed    the Internet ever...
+    FACT: British kids love the internet    more.    14% of 18-24 year old Brits spend more    than 10 hours a day online...
+    The Bottom Line    ---------------------------------------------    Everyone’s online, are you?
+ 3. Google & SEO.
+    Search Engine Land, February 2010
+    Google, the top website with most    audience per month in UK        Audience                             33,667,000 ...
+    FACT: Ranking high on Google is    no longer optional, it’s critical.    75% users                   never scrolls pa...
+ FACT: Higher ranking = Larger Revenue                         More Target Traffic                                       ...
+    SRI, October 2010
+    Google, October 2010
+    The Bottom Line    ---------------------------------------------    If Google can’t find you, nobody will
+ 4. Blogs.
+    FACT: The more keyword-rich content    you generate, the more search engines    will find you.    71% of all responde...
+    Hubspot, State of Inbound Marketing Lead Generation Report,    2010
+    The Bottom Line    ---------------------------------------------    Help Google help you.
+ 5. Social Media.
+                                           The world is becoming more and“While social media is not                  more...
+    FACT: Social media sites get the most    traffic    In January 2011, social                          media websites  ...
+    FACT: Social media actively drives    purchases.    59% of UK shoppers said that online   product    ratings were a k...
+    FACT: Social media generates leads.    Advertisers are most likely (85%) to generate leads    through email and onlin...
+    FACT: UK SMBs are actively using social    media marketing to promote their    businesses.    70% of SMB owners curre...
+    The Bottom Line    ---------------------------------------------    Being social pays off.
+ 6. Facebook.
+    FACT: Facebook is constantly growing,    and gives businesses unparalleled    exposure.    Facebook has over 800 mill...
+    (APPROXIMATE FIGURES) Hitwise
+    FACT: Internet users spend most of their    time on Facebook in UK.        Audience                             26,05...
+    FACT: Facebook is becoming    increasingly important for    marketers.
+    Hubspot, State of Inbound Marketing 2011
+    The Bottom Line    ---------------------------------------------    Facebook has real business value for    both B2B ...
+ 7. Twitter.
+    FACT: Twitter is currently    experiencing an annual growth    rate of 15,000%          2007                    2009 ...
+    FACT: It is a misconception that the    average Twitter user is young,    smart, affluent and tech-savvy.
+                 UK Twitter users’ age                                             65+   0-17                            ...
+             UK Twitter users’ education                                             53%                                 ...
+               UK Twitter users’ income    31%                                                                    31%    ...
+    FACT: Despite this, Twitter has huge    potential for businesses.    Over 67% of people on Twitter follow a brand (th...
+    Edison Research, 2010
+    Edison Research, 2010
+    Hubspot, State of Inbound Marketing 2011
+    The Bottom Line    ---------------------------------------------    Don’t be a twit, get tweeting.
+ 8. LinkedIn.
+    FACT: LinkedIn community is    growing rapidly    2 million new    members (which    equates to a 50% increase in    ...
+“LinkedIn connects you to your trusted contacts and helps          exchange  knowledge, ideas  and opportunities     with...
+    FACT: Almost every member in    LinkedIn community is from white-    collar business world    3x internet users with ...
+    JOB FUNCTION     www.linkedin.com/ads
+    The Bottom Line    ---------------------------------------------    Increase your links in LinkedIn.
+Found that asawesome as wedid? Get more fromthe Inside Team@...www.theinsideteam.co.ukwww.twitter.com/theinsideteam      ...
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Over 40 Really Useful UK Marketing Facts And Figures

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This FREE deck includes the latest really useful facts and figures that marketers and agencies need.

Included are great UK stats for:

- Internet usage
- What\'s happening with Google and SEO
- Who\'s blogging?
- Why Social Media is becoming so important including stats for Facebook for Business, Twitter and LinkedIn usage in the UK market.

To download go to:
http://www.theinsideteam.co.uk/over-40-uk-incredible-marketing-facts--figures/

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Over 40 Really Useful UK Marketing Facts And Figures

  1. 1. + Over 40 Really UsefulUK Marketing Facts & Figures Brought to you by Inside Consultants Limited
  2. 2. + 1. Inbound vs. Outbound Marketing.
  3. 3. + FACT: The internet has fundamentally changed the way people shop, share and discover
  4. 4. +“Audiences everywhere aretough. They don’t have time tobe bored or brow-beaten byorthodox, old-fashionedadvertising. We need to stopinterrupting what people areinterested in and be what peopleare interested in”.Craig Davis – Worldwide Chief Creative Officerat J.Walter Thompson (the world’s fourth largestad agency).“Marketers are shifting theirbudgets away from ‘interruptionadvertising’”.HubspotFACT: Inbound marketing is 62%cheaper per lead than Outboundmarketing.http://www.orbitalalliance.com/blog/2011/mar/inbound-marketing-vs-outbound-marketing-lead-costs.html
  5. 5. +61% of marketers willinvest more in earnedmedia in 2011.Answerlab & Society of Digital Agencies,February 2011Only 5% of marketerswill invest less inearned media in2011.Answerlab & Society of Digital Agencies,February 2011
  6. 6. + marketingInboundtactics don’t justgenerate leads. Theygenerate revenueHubspot State of Inbound Marketing Report,2011Outbound marketingcosts moreHubspot State of Inbound Marketing Report,2011
  7. 7. + The Bottom Line --------------------------------------------- Go inbound or go home.
  8. 8. + 2. The World Wide Web.
  9. 9. + FACT: British adults love the internet. In 2010, 30.1 million adults in the UK (60%) accessed the Internet every day or almost every day. This is nearly double the 2006 estimate of 16.5 million. ONS Opinions Survey from the Office of National Statistics The average Brit spends an astonishing 50 hours a week online – up from 30 hours in 2009 .YouGov survey, February 2011
  10. 10. + FACT: British kids love the internet more. 14% of 18-24 year old Brits spend more than 10 hours a day online on the weekend. www.forward.co.uk - professional surfers: brits
  11. 11. + The Bottom Line --------------------------------------------- Everyone’s online, are you?
  12. 12. + 3. Google & SEO.
  13. 13. + Search Engine Land, February 2010
  14. 14. + Google, the top website with most audience per month in UK Audience 33,667,000 Upper Middle to Lower Middle Class 20,251,000 Main Shopper 15,514,000 Pages Visited Per Person 203 Time Spent Per Person 1 h 28 min UKOM, September 2011
  15. 15. + FACT: Ranking high on Google is no longer optional, it’s critical. 75% users never scrolls past the first page of search results www.marketshare.hitslink.com, October 2010 30% companies spends up to £5,000 on SEO each year, some spends over £1m 64% people in the UK uses SEO, as compared 3 years ago www.smallbusinesssearchengineoptimitization.co.uk
  16. 16. + FACT: Higher ranking = Larger Revenue More Target Traffic More Revenue Increase popularity Higher Search Engine Ranking results Interesting Content
  17. 17. + SRI, October 2010
  18. 18. + Google, October 2010
  19. 19. + The Bottom Line --------------------------------------------- If Google can’t find you, nobody will
  20. 20. + 4. Blogs.
  21. 21. + FACT: The more keyword-rich content you generate, the more search engines will find you. 71% of all respondents who maintain blogs for a business – their own or one they work for – report that their blogs have increased their visibility within their industry. 56% say that their blog has helped their company establish a positioning as a thought leader within their industry Technorati
  22. 22. + Hubspot, State of Inbound Marketing Lead Generation Report, 2010
  23. 23. + The Bottom Line --------------------------------------------- Help Google help you.
  24. 24. + 5. Social Media.
  25. 25. + The world is becoming more and“While social media is not more social.the silver bullet that somepundits claim it to be, it is anextremely important andrelatively low-cost touchpoint that has a direct impacton sales and positive word ofmouth. Companies notactively engaging aremissing a huge opportunityand are saying something toconsumers – intentionally orunintentionally – about howwilling they are to engage onconsumers’ terms”.John Mendelsohn, Vice President, ChadwickMartin Bailey
  26. 26. + FACT: Social media sites get the most traffic In January 2011, social media websites accounted for over 12% of all UK traffic, overtaking the entertainment sector as the biggest traffic driver. In that month alone, there were 2.4 billion visits from UK internet users. Experian Hitwise
  27. 27. + FACT: Social media actively drives purchases. 59% of UK shoppers said that online product ratings were a key factor when purchasing, whilst 57% cited user-generated or consumer product reviews as vital. eConsultancy, July 2010
  28. 28. + FACT: Social media generates leads. Advertisers are most likely (85%) to generate leads through email and online transactions. Email marketing (in-house lists) accounts for 18% of online lead generation. Online lead generation is now responsible for 42% of total sales. eConsultancy
  29. 29. + FACT: UK SMBs are actively using social media marketing to promote their businesses. 70% of SMB owners currently use social networks, whilst 49% use them as part of their marketing initiatives In fact, 88% of all marketers found social media helps get them increased exposure. Additionally, 72% of those surveyed saw increased traffics and subscriptions as a direct result of social media eConsultancy
  30. 30. + The Bottom Line --------------------------------------------- Being social pays off.
  31. 31. + 6. Facebook.
  32. 32. + FACT: Facebook is constantly growing, and gives businesses unparalleled exposure. Facebook has over 800 million active users, of which over half log in every day – this averages about 17 million users per hour alone. There are over 900 million objects to interact with (brand pages, groups, events and communities) - the average user is connected to about 80. Facebook has now reached 30 million users in the UK alone, approximately half of the population. www.facebook.com
  33. 33. + (APPROXIMATE FIGURES) Hitwise
  34. 34. + FACT: Internet users spend most of their time on Facebook in UK. Audience 26,054,000 Upper Middle to Lower Middle Class 15,107,000 Main Shopper 10,419,000 Pages Visited Per Person 841 Time Spent Per Person 6 h 55 min UKOM, September 2011
  35. 35. + FACT: Facebook is becoming increasingly important for marketers.
  36. 36. + Hubspot, State of Inbound Marketing 2011
  37. 37. + The Bottom Line --------------------------------------------- Facebook has real business value for both B2B and B2C companies.
  38. 38. + 7. Twitter.
  39. 39. + FACT: Twitter is currently experiencing an annual growth rate of 15,000% 2007 2009 2011 2011 340,000 58M Users Users Users 200M 200M Users Lauren Pantanacce Interview, www.webdeux.info & www.bbc.co.uk 28 March 2011
  40. 40. + FACT: It is a misconception that the average Twitter user is young, smart, affluent and tech-savvy.
  41. 41. + UK Twitter users’ age 65+ 0-17 2% 4% 55-64 45-54 6% 18-24 16% 13% 35-44 24-34 26% 33% UK Social Media Statistics
  42. 42. + UK Twitter users’ education 53% 17% 7% 15% 7% Less than HS Diploma Secondary School Sixth Form/ College Bachelors Degree Graduate Degree UK Social Media Statistics
  43. 43. + UK Twitter users’ income 31% 31% 26% 25% 21% 16% 12% 8% 9% 7% 6% 7% <£15,000 £15,000-19,999 £20,000-24,999 £25,000-29,999 £30,000-49,999 £50,000+ UK Social Media Statistics 2009 2011
  44. 44. + FACT: Despite this, Twitter has huge potential for businesses. Over 67% of people on Twitter follow a brand (that they will purchase) in comparison to only 51% on Facebook. www.digitalbuzzblog.com 91% of online retailers plan to have a Twitter account by the end of 2011. 57% of the Fortune 100 have at least one active account. www.panorma.net 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. ROI Research for Performance, June 2010
  45. 45. + Edison Research, 2010
  46. 46. + Edison Research, 2010
  47. 47. + Hubspot, State of Inbound Marketing 2011
  48. 48. + The Bottom Line --------------------------------------------- Don’t be a twit, get tweeting.
  49. 49. + 8. LinkedIn.
  50. 50. + FACT: LinkedIn community is growing rapidly 2 million new members (which equates to a 50% increase in numbers) have joined. ( between Jul 2010 to Mar 2011) linkedintraining.net In the UK, 3.59 million visitors in May, 57% more in April BBC News, 27-06-2011
  51. 51. +“LinkedIn connects you to your trusted contacts and helps exchange knowledge, ideas and opportunities with a broader network of professionals.” socialmediadd.com
  52. 52. + FACT: Almost every member in LinkedIn community is from white- collar business world 3x internet users with a post graduate degree are more likely to visit LinkedIn, when compared to average. Nielson Social Media Report Q3 2011 20% of LinkedIn users are senior level executives and managers; what’s more, over 60% are either decision makers in their companies or have direct influence of decision making. linkedin.com
  53. 53. + JOB FUNCTION www.linkedin.com/ads
  54. 54. + The Bottom Line --------------------------------------------- Increase your links in LinkedIn.
  55. 55. +Found that asawesome as wedid? Get more fromthe Inside Team@...www.theinsideteam.co.ukwww.twitter.com/theinsideteam © Inside Consultants Limited 2011 www.theinsideteam.co.uk | info@theinsideteam.co.uk |

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