3. Increase Wego & Scooty brand awareness &
recall
Provide a platform for TEST DRIVES/experience
of product
Increase walk-ins @ TVS dealerships
Direct involvement of the RC listeners through
the only singing reality show on Radio
4. • Capitalizing on the market driver “MUSIC”
and success of seasons of Super Singer
till date
• TG – 18 to 34 years
8. Total no. of test drives 2608
Markets covered 20
Avg. no. of audition days across markets 8
Avg test drives in each market 130
Avg. Test drives in each day 16
9.
10. Teasers Print Website (
planetradiocity.com)
Sweepers TV facebook
Judges bytes & other Banner boys, leaflets &
celeb bytes related to posters
property
Promos Canter
RJ Mentions & OB Branded Cab/Float
Links
IVRS no. Hoardings & Mobile boards
Live OB’s from on TV coverage & FCT
ground
Mall activations/ Auditions
34. Print &
Hoarding Mumbai
Dates Print Language Material
Publication Type
24th August Mid Day English Ad space
26th August Mid day English Advertorial
23rd August DNA English Ad space
23rd August HT English Ad space
28th August Navshakti Marathi Ad space
27th August Navshakti Marathi Editorial
29th August Navshakti Marathi Editorial
2nd Sept Navshakti Marathi Editorial
35.
36.
37.
38.
39. Web Banner on 150000 Impressions 324503 Impressions
1 PlanetRadiocity.com
Web Banner on 150000 Impressions 165000 Impressions
2 PlanetRadiocity.com
FCT on Web Radio 1000 Seconds (40 Spots in case 1000 secs.
3
of 25-sec spots)
Show Integration on Web Radio 1 Show Integration 2 Show Integrations
4
RJ Mentions on Web Radio 10 Mentions 10 Mentions
5
Social Media Integration 10 Mentions 10 Mentions
6
40. TVS deliverables As discussed
RJ mentions Promos/day No of days Total Promos Spot Duration Promo secondage
Teaser Stage 4/day/city-320 20 4 1,600 30 seconds 48,000
Auditions Stage 4/day/city-960 20 12 4,800 30 seconds 1,44,000
Promo to catch SS live 4/day/city-560 20 7 2,800 25 seconds 70,000
SS live and voting 4/day/city-640 20 8 3,200 25 seconds 80,000
Wild card Entry promos on availability 10 6 1,200 25 seconds 30,000
Total 2,480 13,600 3,72,000
Actual
TVS deliverables delivered
RJ mentions Promos/day No of days Total Promos Spot Duration Promo secondage
Teaser Stage 10/day/city-800 30 4 2,400 60 seconds 1,44,000
Auditions Stage 10/day/city-2400 20 12 4,800 60 seconds 2,88,000
Promo to catch SS live 10/day/city-1400 20 7 2,800 25 seconds 70,000
SS live and voting 10/day/city-1600 20 8 3,200 25 seconds 80,000
Wild card Entry promos 3/day/city-360 10 6 1,200 25 seconds 30,000
Total 6,560 14,400 6,12,000
41. S. No. City Print Delivered
1 Mumbai DNA, HT / Lokmat Mid day - 2, DNA - 1, Navshakti - 3, HT - 1
Deccan Herarld - 2 ads, 1 Hour Grand Finale coverage on
2 Bangalore Deccan Herarld, Suvarana News Suvarna TV,coverage of Launch & Auditions on Suvarna
TV.
3 Delhi National Duniya & HT National Duniya - 6 ads & HT - 2 ads
4 Lucknow Amar Ujala Amar Ujala - 3 ads
5 Jaipur Dainik Navjyoti Dainik Navjyoti (6 ads)
6 Ahmedabad Sandesh/Divya Bhaskar Sandesh - 3 ads
7 Surat Sandesh/Divya Bhaskar Gujarat Guardian - 3 ads
8 Baroda Sandesh/Divya Bhaskar Divya Bhaskar - 3 ads
9 Pune Saakal Saakal - 2 ads, Femina - 1 ad, DNA - 1 ad
10 Nagpur Navbharat Navbharat - 2 ads
11 Hyderabad Vaartha & Scrollers on TV5 / HMTV Vaartha - 1 ad, The hans india - 1 ads, tv5 - 14 DAYS
12 Vizag Vaartha & Hans Hans - 2 ads, hmtv - 11 DAYS
13 Chennai Dinamalar / Hindu Dinamalar - 3 ads, TV Partner - Raj TV
14 Coimbatore Dinamalar / Hindu Dinamalar - 3 ads, TV Partner - Raj TV
15 Ahmednagar Saakal - 1 ad with dealer address
16 Sangli Saakal - 1 ad with dealer address
17 Nanded Saakal - 1 ad with dealer address
Sakal 25*10 3 inserts
18 Akola Saakal - 1 ad with dealer address
19 Jalgaon Saakal - 1 ad with dealer address
20 Sholapur Saakal - 1 ad with dealer address
42. Canter Posters Banner Boys Auto backs Branded
Audition Car
booth in Standees
Magazine Print
the Mall outside Malls Mobile
Hoarding
43. S. No. City On Ground Plans Delivered
Banner Boys 10 Days, Poster Outside Banner Boys 10 Days, Poster Outside colleges & music
colleges & music Intsitutes. Mall Intsitutes. Audition Van for 10 days, Mall Branding @
1 Mumbai
Branding @ Fun Cinemas Auditions: Fun Cinemas Auditions: 1 Malls (1 weekend) & Colleges
Malls & Colleges. Grand Finale: Mall & RC Office for 14 days. Grand Finale: Mall (1 day)
Poster Outside colleges & music Poster Outside colleges & music Intsitutes.Float for 12
2 Bangalore Intsitutes. Auditions: Malls & Colleges days, Auditions: 1 no. Malls (2 weekends) & Colleges &
(Use of float). Grand Finale: Mall RC Office (14 days). Grand Finale: 1 no. Mall (1 day)
Banner Boys 8 Days, Poster Outside
Banner Boys 10 Days, Poster Outside colleges & music
colleges & music Intsitutes, Mall
Intsitutes, Mall Branding @ Fun Cinemas TDI Mall (2
3 Delhi Branding @ Fun Cinemas TDI Mall
nos.) Auditions: Malls (1 weekend), RC Office( 14 days)
Auditions: Malls & Colleges. Grand
& Colleges. Grand Finale: Mall ( 1 day)
Finale: Mall
Banner Boys 8 Days, Poster Outside
Banner Boys 8 Days, Poster Outside colleges & music
colleges & music Intsitutes, Mall
Intsitutes, Mall Branding @ Fun Multiplex Auditions:
4 Lucknow Branding @ Fun Multiplex Auditions:
Float for 8 days, Malls (2 weekends), RC Office( 14 days)
Malls & Colleges. Grand Finale: Phoenix
& Colleges. Grand Finale: 1 Mall (1 no.)
Mall
Banner Boys 8 Days, Poster Outside Banner Boys 10 Days, Poster Outside colleges & music
colleges & music Intsitutes, Mall Intsitutes, Mall Branding @ Pink Square Mall & Mobile
5 Jaipur Branding @ MGF Mall/Pink Square Mall Hoarding for 30 days, Auditions: Float for 7 days, Malls
Auditions: Malls & Colleges. Grand (1 weekend), RC Office ( 10 days) & Colleges. Grand
Finale: Mall Finale: Mall (1 day)
44. S. No. City On Ground Plans Delivered
Banner Boys 10 Days, Poster Outside
colleges & music Intsitutes, Mall Banner Boys 14 Days, Poster Outside colleges & music Intsitutes,
Branding @ Iscon Mega Auto Backs promotion, LED screens/Hoarding (3 nos. for 15
6 Ahmedabad
Mall/Ahmedabad Central Mall days),Mall Branding @ 2 nos. Mall Auditions: Malls (1 weekend)
Auditions: Malls & Van Auditions. & Canter (10 days) Auditions. Grand Finale: Mall ( 1 day)
Grand Finale: Mall
Banner Boys 10 Days, Poster Outside
Banner Boys 14 Days, Poster Outside colleges & music Intsitutes,
colleges & music Intsitutes, Mall
Hoardings (5 for 15 days) Mall Branding @ Iscon Mega
7 Surat Branding @ Iscon Mega Mall/Surat
Mall/Surat Central Mall Auditions: Malls (1 weekend) & Canter
Central Mall Auditions: Malls & Van
Auditions (10 days) . Grand Finale: Mall (1 day)
Auditions. Grand Finale: Mall
Banner Boys 10 Days, Poster Outside
colleges & music Intsitutes, Mall Banner Boys 10 Days, Poster Outside colleges & music Intsitutes,
Branding @ Iscon Mega Hoarding (8 nos. for 20 days), Mall Branding @ Vadodara
8 Baroda
Mall/Vadodara Central Mall Central Mall Auditions: Malls (1 weekend) & Canter Auditions
Auditions: Malls & Van Auditions. (10 days). Grand Finale: Mall (1 day)
Grand Finale: Mall
Banner Boys 15 Days, Poster Outside
Banner Boys 15 Days, Poster Outside colleges & music Intsitutes,
colleges & music Intsitutes, Mall
Mall Branding @ SGS & Phoenix Mall Auditions: Malls (1
9 Pune Branding @ SGS, Phoenix Mall
weekend), RC Office (14 days) & Float ( 14 days), Colleges .
Auditions: Malls & Colleges. Grand
Grand Finale: Mall (1 day)
Finale:Mall
Banner Boys 15 Days, Poster Outside
colleges & music Intsitutes, Mall Banner Boys 15 Days, Poster Outside colleges & music Intsitutes,
10 Nagpur Branding @ SGS, Phoenix Mall Mall Branding @ SGS, Phoenix Mall Auditions: Malls (3 days),
Auditions: Malls & Colleges. Grand Float ( 14 days) & Colleges. Grand Finale: Mall ( 1 day)
Finale: Mall
45. S. No. City On Ground Plans Delivered
Banner Boys 15 Days, Poster
Banner Boys 15 Days, Poster Outside colleges & music
Outside colleges & music
Intsitutes Auditions: Malls (1 weekend) & float (14
11 Hyderabad Intsitutes Auditions: Malls &
days) auditions, RC Office ( 14 days), Colleges. Grand
float auditions Colleges. Grand
Finale: Mall (1 day)
Finale: Mall
Banner Boys 15 Days, Poster
Outside colleges & music Banner Boys 15 Days, Poster Outside colleges & music
12 Vizag Intsitutes Auditions: Malls & Intsitutes Auditions: Malls (3 days) & float (14
float auditions Colleges. Grand days)auditions Colleges. Grand Finale: Mall (1 day)
Finale: Mall (WIP)
Banner Boys, Poster Outside
Banner Boys 14 days, Poster Outside colleges & music
colleges & music Intsitutes
Intsitutes Auditions: Mall (3 days), Float (2 nos. for 2 &
Auditions: INOX, Ampa Skywalk
13 Chennai 10 days) & Colleges, RC Office( 14 days) Grand Finale:
Mall & Colleges Grand Finale:
Mall (1 day)
Mall
Banner Boys, Poster Outside
Banner Boys 14 days, Poster Outside colleges & music
colleges & music Intsitutes
14 Coimbatore Intsitutes Auditions: Brookfield Mall (1 weekend), RC
Auditions: Brookfield Mall &
Office( 10 days) & Colleges Grand Finale: Mall (1 day)
Colleges Grand Finale: Mall
46. S. No. City On Ground Plans Delivered
1 day audition @ TVS dealership, simultaneously leaflet
15 Ahmednagar
1 weekend audition in the Mall distribution by Banner boys at nearby high footfall area
1 day audition @ TVS dealership, simultaneously leaflet
16 Sangli distribution by Banner boys at nearby high footfall
area. Finale conducted in auditorium with Bike display
1 day audition @ TVS dealership, simultaneously leaflet
17 Nanded
1 weekend audition in the Mall distribution by Banner boys at nearby high footfall area
1 weekend audition in an 1 day audition @ TVS dealership, simultaneously leaflet
18 Akola
auditorium distribution by Banner boys at nearby high footfall area
1 day audition @ TVS dealership, simultaneously leaflet
19 Jalgaon
distribution by Banner boys at nearby high footfall area
1 day audition @ TVS dealership, simultaneously leaflet
20 Sholapur
distribution by Banner boys at nearby high footfall area
