SlideShare a Scribd company logo
1 of 1
Sales    „If you want to succeed in the crisis, you need a stronger
                       sales organization than ever.“

          Situation    Times are changing; so are customers
                       Customers are skilled in judging advertising. They have
                       extensive product experience, they are sceptical and trust
                       Google more than glossy brochures. Only those companies
                       that address the rational needs of the customers and design
                       a holistic experience, which creates trust, manage to win
                       customers.

         Challenge     Strengthen your Sales
                       Customers want to buy, but they want to be taken seriously
                       as business partners and need to trust. The key to the heart
                       of the customer is not anonymous advertising, but active
                       interaction with people. Your sales organization is he key.

          Solution     Authentic Sales

               Path    The Look from Outside
                       We see and recognize the symptoms, then we deal with the
                       underlying causes. And we differentiate one from the other.
              Cure     Workshops, Trainings and Coaching
  Value Proposition    What is your core and what value do you offer your
                       customers?
         Marketing     Changing markets: Who is your customer?
      Sales strategy   Those who know their customers also know how to reach
                       them.
      Sales process    Are your processes and your sales organization optimized?
    New customers      Do you really exploit your business potential?
    Customer base      Opportunity management: Why use a CRM system?
    Global Markets     Internationalization as sales opportunity
             Media     Is your customer outreach convincing?
        Leadership     Leading as a Success Factor: Excellence in leadership is
                       what really counts.




TheBusinessNetwork     Fon +49 30.86 42 20 00
                       Cell +49 171.3340766
       Deutschland     Fax +49 1805.88 00 041 120
    Hebbelstrasse 1    zen@thebusinessnetwork.de
      10585 Berlin     www.thebusinessnetwork.de

More Related Content

What's hot

11 thinking likedigitalmarketer (1)
11 thinking likedigitalmarketer (1)11 thinking likedigitalmarketer (1)
11 thinking likedigitalmarketer (1)MuhammadArslanMateen
 
Marketing and Sales
Marketing and SalesMarketing and Sales
Marketing and Salesdscartozzi
 
Haaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture materialHaaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture materialMarkus Nieminen
 
I invite you to join the conversation...
I invite you to join the conversation...I invite you to join the conversation...
I invite you to join the conversation...Russ Hammond
 
Strategic Marketing for Managers
Strategic Marketing for ManagersStrategic Marketing for Managers
Strategic Marketing for ManagersOrly Ballesteros
 
Chas hermann consulting 2011
Chas hermann consulting 2011Chas hermann consulting 2011
Chas hermann consulting 2011Chas Hermann
 
Why Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop ItWhy Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop ItME Consulting
 
Guerilla Marketing & Partnerships
Guerilla Marketing & PartnershipsGuerilla Marketing & Partnerships
Guerilla Marketing & PartnershipsOttis Bunning
 
Why Marketing Fails for many business organisations?
Why Marketing Fails for many business organisations?Why Marketing Fails for many business organisations?
Why Marketing Fails for many business organisations?Shaik Khaleeluddin
 
Selling With Insights
Selling With InsightsSelling With Insights
Selling With InsightsRosalind Loh
 
Rely on Your Value Proposition to Bring Focus to Your Marketing
Rely on Your Value Proposition to Bring Focus to Your MarketingRely on Your Value Proposition to Bring Focus to Your Marketing
Rely on Your Value Proposition to Bring Focus to Your MarketingKris Girten
 

What's hot (19)

Small Business Marketing DTM 7-Steps
Small Business Marketing   DTM 7-StepsSmall Business Marketing   DTM 7-Steps
Small Business Marketing DTM 7-Steps
 
Marketing
MarketingMarketing
Marketing
 
Presentation1
Presentation1Presentation1
Presentation1
 
11 thinking likedigitalmarketer (1)
11 thinking likedigitalmarketer (1)11 thinking likedigitalmarketer (1)
11 thinking likedigitalmarketer (1)
 
Marketing and Sales
Marketing and SalesMarketing and Sales
Marketing and Sales
 
Haaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture materialHaaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture material
 
I invite you to join the conversation...
I invite you to join the conversation...I invite you to join the conversation...
I invite you to join the conversation...
 
Strategic Marketing for Managers
Strategic Marketing for ManagersStrategic Marketing for Managers
Strategic Marketing for Managers
 
Chas hermann consulting 2011
Chas hermann consulting 2011Chas hermann consulting 2011
Chas hermann consulting 2011
 
Mac McIntosh Inc.
Mac McIntosh Inc.Mac McIntosh Inc.
Mac McIntosh Inc.
 
High Ground | Brand Consulting
High Ground | Brand ConsultingHigh Ground | Brand Consulting
High Ground | Brand Consulting
 
Upgrade Ad Agency Account Management
 Upgrade Ad Agency Account Management  Upgrade Ad Agency Account Management
Upgrade Ad Agency Account Management
 
Why Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop ItWhy Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop It
 
Guerilla Marketing & Partnerships
Guerilla Marketing & PartnershipsGuerilla Marketing & Partnerships
Guerilla Marketing & Partnerships
 
TD MMS Flyer
TD MMS FlyerTD MMS Flyer
TD MMS Flyer
 
Why Marketing Fails for many business organisations?
Why Marketing Fails for many business organisations?Why Marketing Fails for many business organisations?
Why Marketing Fails for many business organisations?
 
Explore new age marketing
Explore new age marketingExplore new age marketing
Explore new age marketing
 
Selling With Insights
Selling With InsightsSelling With Insights
Selling With Insights
 
Rely on Your Value Proposition to Bring Focus to Your Marketing
Rely on Your Value Proposition to Bring Focus to Your MarketingRely on Your Value Proposition to Bring Focus to Your Marketing
Rely on Your Value Proposition to Bring Focus to Your Marketing
 

Viewers also liked

Movimiento De La Tierra
Movimiento De La TierraMovimiento De La Tierra
Movimiento De La Tierraguest8540c9
 
Linterna
LinternaLinterna
LinternaLaura
 
September 2011 - Marketing Roundtable - Elizabeth Parkinson
September 2011 - Marketing Roundtable - Elizabeth ParkinsonSeptember 2011 - Marketing Roundtable - Elizabeth Parkinson
September 2011 - Marketing Roundtable - Elizabeth ParkinsonAnnArborSPARK
 
825 A Man In Praise
825 A Man In Praise825 A Man In Praise
825 A Man In PraiseWorld
 
Logika - relacje - zestaw 2
Logika - relacje - zestaw 2Logika - relacje - zestaw 2
Logika - relacje - zestaw 2knbb_mat
 
Movimientos De La Tierra
Movimientos De La TierraMovimientos De La Tierra
Movimientos De La Tierraguestdc5304
 
Hu-Friedy Corproate Powerpoint Template
Hu-Friedy Corproate Powerpoint TemplateHu-Friedy Corproate Powerpoint Template
Hu-Friedy Corproate Powerpoint TemplateErin Kettel
 
Planilha Em HoráRio De 24 De Julho
Planilha Em HoráRio De 24 De JulhoPlanilha Em HoráRio De 24 De Julho
Planilha Em HoráRio De 24 De JulhojeisonBarros
 
Lime Red Heart
Lime Red HeartLime Red Heart
Lime Red Heartjensueleo
 
Edd Sem B0809 Ct
Edd Sem B0809 CtEdd Sem B0809 Ct
Edd Sem B0809 Ctguest14c3ed
 
Edd Sem B0809 Ct
Edd Sem B0809 CtEdd Sem B0809 Ct
Edd Sem B0809 Ctguest14c3ed
 
February 2011 - Business Law & Order - Richard Bruder
February 2011 - Business Law & Order - Richard Bruder February 2011 - Business Law & Order - Richard Bruder
February 2011 - Business Law & Order - Richard Bruder AnnArborSPARK
 
E D D Sem B0809 C T
E D D  Sem B0809  C TE D D  Sem B0809  C T
E D D Sem B0809 C Tguest14c3ed
 
Movimiento De Rotacion
Movimiento De RotacionMovimiento De Rotacion
Movimiento De Rotacionguest4ed4a84
 
Selling Smart - July 11, 2012
Selling Smart - July 11, 2012Selling Smart - July 11, 2012
Selling Smart - July 11, 2012AnnArborSPARK
 
SFA Focused CRM Drivers
SFA Focused CRM DriversSFA Focused CRM Drivers
SFA Focused CRM Driversdavidpercy
 

Viewers also liked (20)

25 Rentreferral.com
25 Rentreferral.com 25 Rentreferral.com
25 Rentreferral.com
 
Movimiento De La Tierra
Movimiento De La TierraMovimiento De La Tierra
Movimiento De La Tierra
 
Linterna
LinternaLinterna
Linterna
 
September 2011 - Marketing Roundtable - Elizabeth Parkinson
September 2011 - Marketing Roundtable - Elizabeth ParkinsonSeptember 2011 - Marketing Roundtable - Elizabeth Parkinson
September 2011 - Marketing Roundtable - Elizabeth Parkinson
 
Erika9
Erika9Erika9
Erika9
 
825 A Man In Praise
825 A Man In Praise825 A Man In Praise
825 A Man In Praise
 
Logika - relacje - zestaw 2
Logika - relacje - zestaw 2Logika - relacje - zestaw 2
Logika - relacje - zestaw 2
 
Movimientos De La Tierra
Movimientos De La TierraMovimientos De La Tierra
Movimientos De La Tierra
 
Hu-Friedy Corproate Powerpoint Template
Hu-Friedy Corproate Powerpoint TemplateHu-Friedy Corproate Powerpoint Template
Hu-Friedy Corproate Powerpoint Template
 
Break Up
Break UpBreak Up
Break Up
 
Planilha Em HoráRio De 24 De Julho
Planilha Em HoráRio De 24 De JulhoPlanilha Em HoráRio De 24 De Julho
Planilha Em HoráRio De 24 De Julho
 
Lime Red Heart
Lime Red HeartLime Red Heart
Lime Red Heart
 
Edd Sem B0809 Ct
Edd Sem B0809 CtEdd Sem B0809 Ct
Edd Sem B0809 Ct
 
Edd Sem B0809 Ct
Edd Sem B0809 CtEdd Sem B0809 Ct
Edd Sem B0809 Ct
 
February 2011 - Business Law & Order - Richard Bruder
February 2011 - Business Law & Order - Richard Bruder February 2011 - Business Law & Order - Richard Bruder
February 2011 - Business Law & Order - Richard Bruder
 
Ce
CeCe
Ce
 
E D D Sem B0809 C T
E D D  Sem B0809  C TE D D  Sem B0809  C T
E D D Sem B0809 C T
 
Movimiento De Rotacion
Movimiento De RotacionMovimiento De Rotacion
Movimiento De Rotacion
 
Selling Smart - July 11, 2012
Selling Smart - July 11, 2012Selling Smart - July 11, 2012
Selling Smart - July 11, 2012
 
SFA Focused CRM Drivers
SFA Focused CRM DriversSFA Focused CRM Drivers
SFA Focused CRM Drivers
 

Similar to Training Sales Excellence English

Gurella marketting highlets
Gurella marketting highletsGurella marketting highlets
Gurella marketting highletsPraneeth Chebolu
 
Dreamlockers - Why we are the best
Dreamlockers - Why we are the bestDreamlockers - Why we are the best
Dreamlockers - Why we are the bestVipul Narang
 
intro to marketing slides
   intro to marketing slides   intro to marketing slides
intro to marketing slidesruma077
 
White Paper: Marketing For Startups
White Paper: Marketing For StartupsWhite Paper: Marketing For Startups
White Paper: Marketing For StartupsSkalla Marketing
 
Seven Sales Force Development Trends
Seven Sales Force Development TrendsSeven Sales Force Development Trends
Seven Sales Force Development TrendsForum Corporation
 
Sales Sweet Spot Overview
Sales Sweet Spot OverviewSales Sweet Spot Overview
Sales Sweet Spot OverviewAlex Moscow
 
Solutions page for sss website rev 1
Solutions page for sss website rev 1Solutions page for sss website rev 1
Solutions page for sss website rev 1Anthony Tumbiolo
 
C Caswell Customer Insight 2011
C Caswell Customer Insight 2011C Caswell Customer Insight 2011
C Caswell Customer Insight 2011ccaswell4
 
Survival Tactics & Ideas
Survival Tactics & IdeasSurvival Tactics & Ideas
Survival Tactics & IdeasBasudeo Ojha
 
Personal Selling: Chapter 1
Personal Selling: Chapter 1Personal Selling: Chapter 1
Personal Selling: Chapter 1Mazhar Masood
 
Complete Book of Business Theories
Complete Book of Business TheoriesComplete Book of Business Theories
Complete Book of Business TheoriesTony Aiello
 
Profile7 services 2015
Profile7 services 2015Profile7 services 2015
Profile7 services 2015Profile7
 
Virtual Branding Solutions
Virtual Branding SolutionsVirtual Branding Solutions
Virtual Branding Solutionsmariobrownza
 
Importance of marketing
Importance of marketingImportance of marketing
Importance of marketingManas Saha
 
Sales and Marketing Alignment: Enterprise B2B Case Study
Sales and Marketing Alignment: Enterprise B2B Case StudySales and Marketing Alignment: Enterprise B2B Case Study
Sales and Marketing Alignment: Enterprise B2B Case StudyAlex Shevelenko
 
Four Ways to Tune Up Your B2B Brand
Four Ways to Tune Up Your B2B BrandFour Ways to Tune Up Your B2B Brand
Four Ways to Tune Up Your B2B BrandAttractivate
 

Similar to Training Sales Excellence English (20)

Gurella marketting highlets
Gurella marketting highletsGurella marketting highlets
Gurella marketting highlets
 
Dreamlockers - Why we are the best
Dreamlockers - Why we are the bestDreamlockers - Why we are the best
Dreamlockers - Why we are the best
 
Week One Intro To Selling New Version Summer 2011
Week One Intro To Selling New Version Summer 2011Week One Intro To Selling New Version Summer 2011
Week One Intro To Selling New Version Summer 2011
 
Week One Intro To Selling New Version Summer 2011
Week One Intro To Selling New Version Summer 2011Week One Intro To Selling New Version Summer 2011
Week One Intro To Selling New Version Summer 2011
 
Align Sales And Marketing
Align Sales And MarketingAlign Sales And Marketing
Align Sales And Marketing
 
intro to marketing slides
   intro to marketing slides   intro to marketing slides
intro to marketing slides
 
White Paper: Marketing For Startups
White Paper: Marketing For StartupsWhite Paper: Marketing For Startups
White Paper: Marketing For Startups
 
Seven Sales Force Development Trends
Seven Sales Force Development TrendsSeven Sales Force Development Trends
Seven Sales Force Development Trends
 
Sales Sweet Spot Overview
Sales Sweet Spot OverviewSales Sweet Spot Overview
Sales Sweet Spot Overview
 
Ebook on Marketing
Ebook on MarketingEbook on Marketing
Ebook on Marketing
 
Solutions page for sss website rev 1
Solutions page for sss website rev 1Solutions page for sss website rev 1
Solutions page for sss website rev 1
 
C Caswell Customer Insight 2011
C Caswell Customer Insight 2011C Caswell Customer Insight 2011
C Caswell Customer Insight 2011
 
Survival Tactics & Ideas
Survival Tactics & IdeasSurvival Tactics & Ideas
Survival Tactics & Ideas
 
Personal Selling: Chapter 1
Personal Selling: Chapter 1Personal Selling: Chapter 1
Personal Selling: Chapter 1
 
Complete Book of Business Theories
Complete Book of Business TheoriesComplete Book of Business Theories
Complete Book of Business Theories
 
Profile7 services 2015
Profile7 services 2015Profile7 services 2015
Profile7 services 2015
 
Virtual Branding Solutions
Virtual Branding SolutionsVirtual Branding Solutions
Virtual Branding Solutions
 
Importance of marketing
Importance of marketingImportance of marketing
Importance of marketing
 
Sales and Marketing Alignment: Enterprise B2B Case Study
Sales and Marketing Alignment: Enterprise B2B Case StudySales and Marketing Alignment: Enterprise B2B Case Study
Sales and Marketing Alignment: Enterprise B2B Case Study
 
Four Ways to Tune Up Your B2B Brand
Four Ways to Tune Up Your B2B BrandFour Ways to Tune Up Your B2B Brand
Four Ways to Tune Up Your B2B Brand
 

More from Gabriele Meissner

More from Gabriele Meissner (7)

Wito PräSentation
Wito PräSentationWito PräSentation
Wito PräSentation
 
Temporary Rooms
Temporary RoomsTemporary Rooms
Temporary Rooms
 
Executive Coaching English
Executive Coaching EnglishExecutive Coaching English
Executive Coaching English
 
Projectmanagement English
Projectmanagement EnglishProjectmanagement English
Projectmanagement English
 
Company Presentation English
Company Presentation EnglishCompany Presentation English
Company Presentation English
 
Projektmanagement deutsch
Projektmanagement deutschProjektmanagement deutsch
Projektmanagement deutsch
 
Firmenpräsentation deutsch
Firmenpräsentation deutschFirmenpräsentation deutsch
Firmenpräsentation deutsch
 

Training Sales Excellence English

  • 1. Sales „If you want to succeed in the crisis, you need a stronger sales organization than ever.“ Situation Times are changing; so are customers Customers are skilled in judging advertising. They have extensive product experience, they are sceptical and trust Google more than glossy brochures. Only those companies that address the rational needs of the customers and design a holistic experience, which creates trust, manage to win customers. Challenge Strengthen your Sales Customers want to buy, but they want to be taken seriously as business partners and need to trust. The key to the heart of the customer is not anonymous advertising, but active interaction with people. Your sales organization is he key. Solution Authentic Sales Path The Look from Outside We see and recognize the symptoms, then we deal with the underlying causes. And we differentiate one from the other. Cure Workshops, Trainings and Coaching Value Proposition What is your core and what value do you offer your customers? Marketing Changing markets: Who is your customer? Sales strategy Those who know their customers also know how to reach them. Sales process Are your processes and your sales organization optimized? New customers Do you really exploit your business potential? Customer base Opportunity management: Why use a CRM system? Global Markets Internationalization as sales opportunity Media Is your customer outreach convincing? Leadership Leading as a Success Factor: Excellence in leadership is what really counts. TheBusinessNetwork Fon +49 30.86 42 20 00 Cell +49 171.3340766 Deutschland Fax +49 1805.88 00 041 120 Hebbelstrasse 1 zen@thebusinessnetwork.de 10585 Berlin www.thebusinessnetwork.de