1. Presented by-

2. Demand
 whenever desire for anything is backed by
ability and wlilingness to pay for that thing it
flows out in the form of effective demand.
1 ) desire to puchased
2 ) ability to pay
3 ) willingness to spent
 DEMAND = DESIRE + ABILITY TO PURCHASED + WILLINGNESS TO
SPENT

3. FACTOR INFLUENCING DEMAND
1. Price
2. Income
3. Utility
4. Habits
5. Fashion
6. Weather Condition
7. Advertisement
8. Taxation
9. Speculation

4. The Law of Demand
OTHER THINGS BEING EQUAL , THE
DEMAND IS HIGHER WITH THE FALL
IN PRICE , AND DIMINISHES WITH RISE
IN PRICE.
- PRO. MARSHALL
– The reverse is also true:
as the price of a good or service falls, quantity demanded
increases.

5. SCHEDULE AND DIAGRAM OF LAW OF
DEMAND

6. ASSUMPTION
1. No Change In Consumer Income
2. No Change In Consumer Preference
3. No Change In Fashion
4. No Change In Price Of Related Goods
5. No Expectation Of Future Price Changes
6. Income And Wealth
7. Quantity Of Money
8. Level Of Taxes
9. Climate Condition

7. EXCEPTIONS
1. Inferior Goods
2. Speculation
3. Prestigeous Goods
4. Illusion
5. Fashion
6. Quality Of Branded Goods