1. Rui SHEN
17 Jupp Road West, London, E15 2HS
Mobile: +44(0)7508234450 E-mail: sunny.rshen@gmail.com
EDUCATION
2010 – 2011: Warwick Business School, MSc Marketing and Strategy (Distinction expected)
2006 - 2010: The University of Nottingham, BA International Business and Management (2:1)
Achievements: Awarded Chairman’s Scholarship and Head’s Scholarship in 2007 and 2009
PRACTICAL EXPERIENCE
May – Sep 2011 Market Researcher, Warwick Business School, UK
 Completed an in-depth market research paper about social network marketing.
 Studied the macro-environment of China's SNS market using PEST analysis and assessed the
competitiveness of Renren.com using SWOT analysis.
 Designed an online questionnaire and collected more than 300 valid responses in a week.
 Processed and interpreted a substantial amount of raw data by using Excel.
 Delivered some novel research findings and created a new personality-based segmentation marketing
tool for Renren.
 Got distinction marks (78%) for this research project and the work is under peer review for academic
publishing.
 Developed ability to meet tight deadlines and strengthened data analysis competency.
Feb – Apr 2011 Project Leader, Warwick Business School, UK
 Led a 7 people multinational team consisting of members from India, Russia, Pakistan, China and the
UK.
 Designed a customised marketing communication campaign 'Get Lucogized' for Lucozade with a target
sales increase of 10% in the next two years.
 Created new advertisements to attract new customer segments (women and university students) on
different media channels, e.g. TV, newspaper, magazine and radio.
 Adopted social network marketing methods by building up a new public page on Facebook.
 Planned out the whole campaign in both time and budget.
 Developed practical knowledge of marketing communication strategies and trained leadership &
coordination skills by motivating a diverse team.
June – Oct 2008 Retail Sales Consultant, Sundance Industrial Co. Ltd. Hunan, China
 Served customers and operated tills in a busy branch of a locally renowned menswear retailer.
 Handled customer enquiries professionally and built long-lasting customer relationship by regular
emails and phone calls. Successfully met challenging sales targets.
 Developed ability of working under high pressure as well as good communication and customer facing
skills.
ADDITIONAL INFORMATION
 2011 – Project leader of a Warwick Volunteer Team to teach Mandarin Chinese in local primary schools
and Christian churches.
 2010 – Successfully initiated and managed a marketing team to promote the university graduation
drama and Christmas Show in Nottingham.
 2009 – Leader of 10 fellow volunteers to teach in a primary school in rural China.
 2008 – Leader of the female football team to organise routine training and match.
 Competent at Microsoft Word/Excel/PowerPoint, Adobe Photoshop and HTML.
LANGUAGES: Mandarin Chinese (Native), Fluent English (IELTS 7.0),
Good French (150 Class Hours; Excellent Prize in Shanghai French Singing Competition)
INTERESTS: Badminton and Football (league tournaments in the University of Nottingham)
Budget travel (cities and beauty spots around China, the UK and continental Europe)