1. Lu (Gabriella) Guan
Rm.406, Bldg.580, Main Street, Roosevelt Island, New York, US
Tel: 646-247-5461; Email: lg2476@stern.nyu.edu
Education
New York University New York, NY
School of Professional Studies 09/2014-12/2015
M.S., Integrated Marketing, GPA: 3.625
The Leonard N. Stern School of Business
Course of Marketing Plan and Strategy
Northeast Normal University (NENU) Changchun, Jilin, China
School of Foreign Languages 09/2010-06/2014
B.A., English (Technical Communication), GPA: 3.75, Grade Rank: 5/46, received NENU President Scholarship and Top Scholarship
Internship Experience
Airacer New York, NY, USA
Social Media Marketing Manager, Marketing Department 10/2015-Now
 Increased the awareness of Airacer on Facebook, Weibo and Wechat and engaged 1000 followers on these social media
 Negotiated partnerships with 4 clients, helping company establish a strong position in emerging market
Jetzy—Travel Like A Local New York, NY, USA
Brand Ambassador,Marketing Department 07/2015-10/2015
 Worked as a leader for a B2B project to connected and promoted the App in 500 NYU clubs
 Presented marketing ideas to build up brand awareness through Facebook, Instagram, Twitter and Wechat
 Recruited interns from top 30 schools within the US and internationally
Jiangsu RE-Stem Biotechnology Co., Ltd Suzhou, Jiangsu, China
Brand Manager, Marketing Department 06/2014-08/2014
 Proactively presented 2 ideas to write the advertising slogan for new product and service
 Partnered with marketing team to plan and hold the BMW&RE-Stem 50-person Customer Experience event
 Implemented research about potential markets and analyzed data to increase customer base by 5%
Co-curricular Activities
New York Advertising Week New York, NY, USA
Volunteer 09/2014-10/2014
 Collaborated to greet guest-speakers,attenders and visitors as well created and prepared name cards for the workers
Student Union, Northeast Normal University Changchun, Jilin, China
Vice-President 04/2012-04/2013
 Acted as director for the “Non-normal Student Starting Project” and was responsible for the whole progress for 10 activities,
seminars and competitions like the “Shakespeare English Drama Festival” and found totally RMB 10,000 sponsorship
Honors and Rewards
NENU President Scholarship 2013-2014
NENU Top Scholarship 2010-2013
NENU “Excellent Student Cadre” Scholarship 2010-2014
NENU “Excellent Student” Honorary Title 2010-2014
NENU “Social Practice Achievement” Scholarship 2010-2011
Certificates
National Computer Rank Examination Grade 2 (Excellent)
TEM8 & BEC (H)
Skills
Fluent Mandarin; Basic French; Advanced skills in Microsoft Office Suite