1. Jia Sun
Room 32, Grayson Heights, Eden Mount, Leeds, LS4 2UD
Mob: +44 7442 129 074 Email: silvica.sj@gmail.com
Linkedlin: https://uk.linkedin.com/in/jiasunsilvia
Education
2015-2016 MSc International Marketing Management, University of Leeds,
United Kingdom
 Relevant Modules: International Services Marketing, Social Media
Marketing, Global Distribution and Supply Chain
 Project: Consumer behaviour and motivations towards online
shopping in the UK grocery sector
2015(02-06) Exchange Student, University of Canterbury, New Zealand
 Relevant Modules: Leading Change & Innovation, Tourism
Marketing and Management
 Awarded a scholarship under the State Scholarship Fund, China
Scholarship Council
2011-2015 BA Marketing, Shantou University, China
 Relevant Modules: Online Marketing, Market Research, Marketing
strategy, Integrated Marketing Communication, SPSS, Statistics
Professional Skills and Qualifications
IT Skills Microsoft Office Suite(Word, Excel and PowerPoint): Professional
SPSS: Professional
Photoshop: Versed
Languages Mandarin (native), Cantonese (native),
English (fluent), Spanish (elementary)
Employment History
 01/2012- 07/2014
Project Manager, Oolong Tea Promotion Project, Shantou, China (University Project)
Responsibilities
 Planned and managed budgets in excess of 30,000 RMB
 Created branding and marketing strategies for the new product
 Managed a new product and promoted brand awareness
 Developed relationships with more than 10 retailers, such as Walmart
 Assisted other team members to design a new package for the product
Achievements
 Created a new brand for Oolong tea: Fengwuchashan
 Made the profit of more than 16,000RMB
 Attracted more than 1,000 young customers (under 28 years old) to drinking Oolong tea

2.  10/2013- 12/2014
Project Leader, Market Research of Consumer Satisfaction of Online Jewellery
Shopping, Chaohongji Jewellery, China
Responsibilities
 Planned and implemented the whole process of market research
 Communicated with customers and collected both primary and secondary data
 Analysed all primary data through coding research and SPSS
Achievements
 Conducted an industry report and recommendations for Chaohongji Jewellery
Organisational Experience
 06/2013- 07/2014
President, Enactus, Shantou University, China
 Managed 10 projects and 3 departments and expanded the number of members from
60 to 87
 Communicated with more than 10 business advisors and identified the opportunities
for Enactus
 Analysed the performance of 10 projects to identify the best opportunity for operation
 First Prize, 2014 Enactus China South Regional Competition, April 2014
 Best Team Leader, Enactus China, June 2014
 Second Prize, 2014 Enactus China National Competition, June 2014
 06/2012-06/2013
Department Director, Volunteers Association, Shantou University, China
 Created and developed volunteer activities
 Managed charity fashion shows, raised 15,231RMB for 12 pupils
Internship Experience
 07/2014-08/2014
Marketing Intern, Hutchison Whampoa Property, Guangzhou, China
 Responsible for market insight and communicated with customers
 Assisted department director with implementing marketing activities
 06/2012-08/2012
Marketing Intern, China Mobile, Shantou, China
 Implemented 3 marketing activities and communicated with customers
 Built relationship with loyal 8 customers
Achievements
 Second-class academic scholarships in Shantou University, September 2014
 Third Prize, 2014 National Market Research and Analysis Competition, August 2014
 Second Prize, Praxair & Enactus Competition, February 2014
 Champion, HAVI & Enactus Food Logistics Challenge Competition, September 2013
 Research on New Model of Switching Cost and Brand Loyalty was published in China
Market, December 2014