1. YIGE(CLAIRE) TONG
New York, NY, USA · +1-410-3189848 · ytong8@jhu.edu
Profile: Yige graduated from Johns Hopkins University with a MS in Marketing who shows strong digital marketing
expertise. She has extensive experience in email marketing, SEM, Google AdWords, event planning as well as social
media communication.
SKILLS: Proficient in basic SEO/SEM, SPSS, MS Word, Excel, and PowerPoint
EDUCATION
The Johns Hopkins University Carey Business School (JHU) Baltimore, MD, USA
Master of Science in Marketing (GPA: 3.51) 08/2016
University of Central Lancashire (ULAN), UK Shanghai, CHN
Bachelor of Arts in English for International Business with Second Class Honors (1st Division) 07/2015
Shanghai University of International Business and Economics (SUIBE) Shanghai, CHN
Bachelor of Arts in English; International Economics and Trade Minor (GPA: 3.75, Ranked 06/60) 07/2015
WORK EXPERIENCE
DB Technology Associates, Inc. Baltimore, MD, USA
Marketing Intern 03/2016-06/2016
 Analyzed digital marketing projects, made recommendations on website and email marketing improvements
 Assisted with the content copywriting on Facebook and Twitter
Coface Shanghai, CHN
Marketing Intern 03/2014 – 06/2014
 Ensured Tele-marketing quality by controlling calling center, connected clients to salespeople
 Created promotional email content, and launched the email campaigns via Mail Hunter
 Partnered with the monthly Baidu & Google keyword report, made recommendations on price and copywriting
 Executed statistical analysis using SPSS on the correlation between contribution rate of each channel and corresponding
occupancy rate of resources
Chinese Peptide Company (CPC) Hangzhou, CHN
Marketing Intern 01/2013 – 08/2013
 Assisted with KEY WORDS analysis program with SEO/SEM skills
 Completed a quarterly research project on sales performance of marketed peptide drugs
 Conducted SWOT analysis and feasibility analysis on brand-new product “ Alarelin Acetate”
RESEARCH
Research Department of the School Youth League Committee, SUIBE Shanghai, CHN
Investigator 09/2011 – 12/2012
 Involved in over 7 research projects, primarily focusing on statistical analysis and data-mining
Students Career Guidance Center, SUIBE Shanghai, CHN
Assistant Researcher/Team leader 06/2012 – 09/2012
 Organized a team conducting questionnaires research on topic of graduates’ employment situation
 Completed the analysis report through data gathered from universities and recruitment fairs in Shanghai
COMPETITION & LEADERSHIP INVOLVEMENT
Promotion Council of Student Career Development, SUIBE Shanghai, CHN
Student Officer/Team leader 09/2011– 06/2013
 Researched dozens of firms bridging gaps of information asymmetry between students and employers
 Promoted students employment by organizing on-campus job fairs and job-seeking skills speeches
Mock Business Competition, SUIBE Shanghai, CHN
Team Leader 04/2013
 Organized and led a team of 5 students from different majors
 Set up and periodically repositioned market strategies through market researches and data-analyses
 Won the 1st Prize and created a record of keeping an average weekly sales growth of more than 124%
Summer Practice Competition, SUIBE Shanghai, CHN
Team leader 07/2012 – 09/2012
 Researched on employment situation of university students in Shanghai
 Won the Second Prize out of 15 teams