1. Director of Marketing
International Education, Creative & Advertising Industries, Admission & Marketing
Value Offered
Benchmarks / Milestones
Dynamic multi-lingual professional with over 8 years of marketing experience in international education environment.
Seven years of teaching experience in an international art college, also responsible in creating teaching materials,
curriculum and art-directing students on their projects. Confident, creative and highly qualified senior advertising
and graphic designer with more than ten years of experience in project management, pricing preparation, client
relations & servicing and pre-press production preparation. A drive to succeed, the experience to set the vision, and
the capacity to unite people towards a common goal underscores more than six years in middle management roles.
Versatile, independent and resourceful in problem solving and excellent in time management. Excellent in people and
communication skills and a reputation built on trust and detail-oriented. Work closely and support admissions
department in creating functional admission forms, school fair recruitment, handling parents phone calls, online
enquiry and campus tours.
MUN YEE CHOO
1060 Hong Qiao Road, Building No. 2, Apt. 801 • Shanghai 200051 China
mobile: +86 138 1779 4826 • email: munyeechoo@qq.com
• Brand marketing
• Strategic marketing
• Event planning and organization
• Trade show management
• School fair participation
• Publication design - annual report,
brochures, magazines and guidebook
• Environmental graphics design
• Print advertising design
• Website design
• Brand Design
• Photography
• Parents and students counselling
• Managing Team
• Merchandizing
• Resource management
• Relationship building
• Strategic planning skills
• Forecast and timetabling
• Digital marketing
• External PR communication
- housing compounds, HR offices,
relocating agencies, embassies
• External vendors networking
and collaboration – videographer,
printer and etc
• Sales and marketing training
for local staff
• Fluent in English, Cantonese
and Mandarin
Successful anniversary event planning and organization: Within 3 months, a 10th year anniversary was
successfully held in Hangzhou, with special anniversary seal and limited edition stationery items designed for this
event, accompanied by posters design, online and print announcements. The event attracted more than 900 visitors
to attend with lots of performances, family entertainments and goodies to bring home. This event was remembered
well by those who present.
Building strong relationship with relocation companies, HR dept of multinational companies and consulate offices,
hospital marketing department and feeder schools.
Brand Design specification: Redesigned the school corporate identity brand guide, this helps to bring consistency
to the school brand image from publications to uniforms, hence increase the brand recognition of the school.
Generated multiple strong ad campaign: Ad campaigns were designed to build awareness to our rigorous high
school program, which eventually received lot of positive feedbacks from the expat communities.
Saving the cost of hiring freelance designer and photographer: With solid graphic design background and
photography experience, I have helped the school to save up at least 80,000RMB or more per year.
Attended effective school fairs: Streamlined and attended the school fairs that would increase student recruitment,
and successfully received more than 100 campus tours from potential parents within 7-8 months.
Mun Yee Choo / Page 1

2. MUN YEE CHOO
1060 Hong Qiao Road, Building No. 2, Apt. 801 • Shanghai 200051 China
mobile: +86 138 1779 4826 • email: munyeechoo@qq.com
Career Summary
Professional Development
Education:
Computer Skills:
Languages:
2012 – Present
2004 – 2012
2003 – 2004
2001 – 2003
1998 – 2000
1994 – 1998
1994 – 1994
Shanghai Community International School – Hangzhou International School
Marketing and Communications Manager
Raffles Design Institute (SH, China)
Assist. Program Director/Lecturer (VC Dept.)
M-Two Network (Malaysia)
Design Studio Manager
Black Ink (SF, USA)
Senior Graphic Designer
Speech Machines, Inc. (CA, USA)
Design Specialist
Future Media (SF, USA)
Graphic Designer
Primo Angeli (SF, USA)
Design Intern
1993 – 1994
1990 – 1992
1984 – 1989
1978 – 1983
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Microsoft Office
Excellent in verbal and written English. Proficient in verbal and written Chinese.
Excellent in verbal Cantonese.
Bachelor of Fine Art – Graphic Design
Diploma in Graphic Design
with TOEFL test passed
Secondary Graduate with English 1119 Test
Primary School Leaving Examination
Academy of Art University, San Francisco, USA
Malaysian Institute of Arts, Malaysia
Bandaraya Secondary Girl School
Zhou Li Primary School
Mun Yee Choo / Page 2

3. MUN YEE CHOO
1060 Hong Qiao Road, Building No. 2, Apt. 801 • Shanghai 200051 China
mobile: +86 138 1779 4826 • email: munyeechoo@qq.com
Employment Narrative
Shanghai Community International School 2012 – Present
Shanghai Community International School was founded in 1996 for the children of expatriates residing in Shanghai,
China. SCIS‑HIS is a member of the East Asian Regional Conference of Overseas Schools and in 2001 was awarded
full accreditation with the Western Association of Schools and Colleges (WASC). SCIS‑HIS is also accredited by the
National Council of Curriculum and Textbooks (NCCT).
Marketing & Communications Manager
Report to: Superintendent of Schools
Reports: 2
Key contributions:
• External PR and managing the reputation of the schools.
• Promote the ongoing marketing and growth of the school.
• Create appropriate advertising and marketing campaigns and materials that will facilitate the development
of school enrolment.
• Design and maintain visual identity, publicity and communication on behalf of the school system.
• Supervise the regular maintenance and updating of the school website.
• Coordinate with uniform and merchandize vendors for school apparel consistency
• Create systemwide publications such as the marketing calendar, school magazine, brochures,
advertising campaign, annual report and all design related work.
• Communicate key messages to defined target audiences in order to establish and maintain goodwill
and understanding between SCIS-HIS and the community.
• Makes contacts with key relocating agencies, housing compounds, community organizations, consulates,
HR offices and ensure they receive timely PR communications.
• Photo shooting for advertising campaigns and school publications
• Organizes major school events including media interviews, major events and press tours.
• Sources and manages speaking and sponsorship opportunities.
• Maintain social media platform of the school with frequent updates of school news.
Raffles Design Institute Shanghai 2004 – 2012
Raffles Design Institute, Shanghai was founded by Donghua University and Raffles Design Institute, Singapore in
1994. Donghua University is one of the ‘211 Project’ Universities that directly subordinates to the Chinese Ministry of
Education. As a renowned joint college, its outstanding education quality and creative environment is well-known in
the Asia-Pacific area.
Assistant Program Director / Visual Communications Lecturer
Report to: Executive Vice Dean
Reports: 26
Key contributions:
• Handling curriculum or academic issues as well as providing counselling for students, parents and lecturers.
• Work as a graphic design lecturer, experience in teaching subjects like Design Principles, Colours For Designers,
Identity System, Page Layout, Adv. Layout and Production, Packaging Design, Independent Research, Advertising
Design, Graphic Production, Portfolio 1 and Portfolio 2, Design for Subculture and Graphic Design and MM studio.
• Involve in designing environmental graphics for the school building and marketing collateral for the school as well.
• Providing training for sales and marketing team to increase their understanding of visual communication design
• Handling forecast and timetabling for lecturers and students
• Coordinating with external vendors like printing and paper companies
Mun Yee Choo / Page 3

4. MUN YEE CHOO
1060 Hong Qiao Road, Building No. 2, Apt. 801 • Shanghai 200051 China
mobile: +86 138 1779 4826 • email: munyeechoo@qq.com
Mun Yee Choo / Page 4
Extraordinary Traveller (Shanghai, China) 2011 – 2013
The Extraordinary Traveller magazine aims to introduce the specially and customized tours and destinations of the
world to Chinese readers. The magazine is sharing not only the destination information but also the true experiences
from real travellers.
Marketing & Communications Manager
Report to: President
Reports: 2
Key contributions:
• Designing the complete monthly online and print travel magazine, which cater for luxurious lifestyle travellers
M2 Network (Malaysia) 2003 – 2004
M2 Network is a multi-disciplinary design studio in Malaysia. Their clients include Digi communication, Tiger beer,
Guiness Stout beer, Prudential, Mercedez Benz, Blue Bird, mothercare and etc.
Design Studio Manager
Report to: Owner
Reports: 6
Key contributions:
• Managing the design team,and working on multi-discipline graphic design projects from corporate identity, to
interactive credential design, event print display, posters design, book design, brochure design and calendar design.
BlackInk (San Francisco, USA) 2001 – 2002
BlackInk is a multi-disciplinary Public Relation firm in San Francisco, USA. Their clients are mainly non-profit
organization companies in California
Freelance Graphic Designer
Report to: Owner
Key contributions:
• Working on multiple corporate identity and website design projects like AIRRC (African Immigrant & Refugee
Resource Center), Entrustment, Multicultural Affiliates, Eden I & R, Inc.,Oakland Invitational Relays
SpeechMachines (Redwood City, California) 1998 – 2000
Founded in 1997, Speech Machines developed the worlds leading internet transcription and workflow service.
Speech Machines is based in Malvern, England, and is part of the MedQuist group, which in turn is owned by CBay
System Holdings.
SpeechMachines offers medical transcription and speech recognition services with hospital transcription typing,
for the NHS and private medical services
Design Specialist
Report to: CEO
Key contributions:
• Work as the in-house designer, handling all different graphic design related projects, from posters design,
display design, to infographic design, from website design to interactive tutorial design.

5. MUN YEE CHOO
1060 Hong Qiao Road, Building No. 2, Apt. 801 • Shanghai 200051 China
mobile: +86 138 1779 4826 • email: munyeechoo@qq.com
Future Media (Pinole, California USA) 1994 – 1998
Future Media is a small graphic design firm located in San Francisco downtown area. Their clients include Learning
Annex, San Francisco Ritz Carlton, Pacific Health Advantage and etc.
Graphic Designer
Report to: Owner
Key contributions:
• Designing corporate identity, brochure, newsletter, magazine and catalogue design.
• Coordinate the print production with prepress companies and printer.
Primo Angeli (San Francisco) 1994 – 1994
Primo Angeli is an international graphic communications agency in San Francisco, USA. It led the field in branding,
corporate identity, packaging, naming and new media services for a stellar client list that included DHL, Ben and
Jerry’s, Coca-Cola, Guinness, Intel, Nestlé, Robert Mondavi Winery, Xerox, General Foods, Hyatt Hotels Corporation,
Bank of America, AT&T, Banana Republic, Levi Strauss and baseball’s Oakland Athletics.
Design Studio Manager
Report to: Senior Designer
Key contributions:
• Working on packaging mock-ups
Name: Lawrence Tee
Designation: Executive Vice Dean
Company: Raffles Design Institute – Changzhou
Contact: 182 0611 2789
Relation: Senior Supervisor
Name: Joseph Wong
Designation: Executive Vice Dean
Company: Raffles Education Corporation Limited (Raffles Design Institute – Shanghai)
Contact: 136 2449 2299
Relation: Senior supervisor
Name: Francis Lai
Designation: Director of Development and Marketing
Company: Shanghai Community International School – Shanghai
Contact: 138 1755 0012
Relation: Senior supervisor
References
Mun Yee Choo / Page 5