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Fashion design process
The document discusses the fashion design process. It explains that designers work a year in advance to plan collections for the upcoming seasons, researching trends, selecting themes, and creating mood boards. Designers must predict upcoming styles, design garments, and finalize collections in time for fashion shows to debut their lines to buyers and press. The process involves sketching, draping, patternmaking, samples, fittings and adjustments before full production of a collection.
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Fashion design process
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- 2. A FASHION YEAR Twomain seasons Spring & Summer Autumn & Winter
- 3. LIGHTWEIGHT FABRICS INSUMMER
- 4. HEAVIER FABRICS INWINTER Both require a different fashion look and a new range of colors and fabric designs for the time of year.
- 5. THE PLAN... Designers worka year in advance In the spring, the studio works for the spring/summer of the following year Once a collection is finished, on to the next!
- 6. THE PLAN... Research Each collectionis researched so that’ • all the items in it complement each other, • will be in style, • and have the particular look for which the company is known for.
- 7. THE PLAN... Predicting Trends •A designers most difficult task is forecasting what will be in style for the coming years.
- 8. THE PLAN... Predicting Trends •To do this, they know the past trends and look at repeats. They also purchase HIGH priced trend magazines.
- 9. THE PLAN... Predicting Trends •Additionally they observe what succeeded with customers in the past.
- 10. THEME A designer selectsa theme that represents their collection. It can be a period in history, a foreign place, a range of colors, a type of fabric…
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- 12. • A MoodBoard is a summary of your collection’s inspiration and theme. WHAT IS MOOD BOARD
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- 15. WHAT IS MOODBOARD
- 16. WHAT IS MOODBOARD
- 17. • It’s adesign tool that will help you remain focused and consistent as your line develops. WHY DO YOU REQ. MOOD BOARD
- 18. • It’s alsoa great communication aid when explaining your vision to others (retailers, media etc.). WHY DO YOU REQ. MOOD BOARD
- 19. Magazine tears, fabricswatches, old photos, buttons, ribbons; WHY DO YOU REQ. MOOD BOARD
- 20. basically any visualreference you desire are mounted onto a hard board. Be sure to give your story board a title, like a book or film”.
- 21. 1. Research: Goto galleries, exhibition, watch the music videos, the latest fashion show, street fashion, specialty magazines from different part of the world (fashion, architecture, design…), go to boutiques. HOW TO MAKE MOOD BOARD
- 22. HOW TO MAKEMOOD BOARD 2. Take pictures of objects, scene and store front. Create a “mise en scene” related to your theme.
- 23. HOW TO MAKEMOOD BOARD 3. Write down a few thematic keywords you want to have in your design. 4. Combine two theme to create something new. Example: Punk and Aristocrat, Urban and Cosmic…
- 24. 5. The presentationmust be strongly themed, capturing the mood in a nut shell and should always be accompanied by a title. This can be determined by the fabrics: Natural Linens, the season: Summer Blues, or the merchandise: Metamorphosis… HOW TO MAKE MOOD BOARD 6. Cut out pictures that inspired you. Use anything you can find from magazines, your pc or mac, tissue paper, feathers, foil, string, fabric etc., books (not just fashion), your own photographs and collect fabric and paint swatches. But DONT go overboard, this can look messy.
- 25. 7. Use alarge sized board ( example 24”x18”) to lay out your images, your color swatches, fabrics and buttons…. This allow you to show a complete idea. HOW TO MAKE MOOD BOARD 8. Extract from the large board the essence of your theme. At this point usually use Photoshop + scanning and a smaller board. 9. Take a step back and critically look at what you’ve created to see if it matches your keywords and theme you defined earlier. 10. Show your mood board to 2 other people (from different social circles (two friend might give the same answers, but a friend and a peer might come up with totally different critiques).
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- 29. Designing • After thegroundwork is completed for the nature of the collection, the designer must decide how many and what types of garments should be included in the collection. • Usually, they have a three month period to design, produce and publicize the collection in time for their fashion show. • Press and buyers get their first look at the collection at the show THE COLLECTION
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- 32. THE DESIGN Steps • Designerswork differently to put the design ideas together: some sketch, drape fabric on a dress stand, or use patterns from previous seasons • Create a paper pattern • Make a muslin sample • Try it on (a dress stand or live model) adjustments are made When fit is right, a professional pattern cutter makes an accurate pattern • A sample item is made in the fashion fabric, then produced in various colors • Fashion show: reveals the finished designs in their most attractive state
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