Rachel Haw is creating a mood board and informal proposal for a children's clothing magazine project. The mood board establishes a warm, relaxed atmosphere through repeated colors, styles, and tones in the collected images. This mood board will influence the final product by providing ideas for photo filters and styles. The current concept is a magazine page spread featuring fashion for girls ages 6 to 8, which will need a model, 10 autumn outfits with prices and store names. The target audience is women ages 20 to 50 in social classes ABC1 who have type A personalities. Alternative ideas like a magazine cover or band photo shoot are discounted due to commonness, prior experience, or lack of accuracy.