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The Fashion Cycle
Lesson Objectives ,[object Object],[object Object],[object Object],[object Object]
What is “The Fashion Cycle”? ,[object Object],[object Object],[object Object]
Stages of the Fashion Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction Stage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rise Stage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Peak Stage ,[object Object],[object Object],[object Object],[object Object]
Decline Stage ,[object Object],[object Object],[object Object],[object Object]
Obsolescence Stage ,[object Object],[object Object],[object Object],[object Object]
Life-Cycle Pattern ,[object Object],[object Object]
Fashion Movement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors affecting fashion movement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Theories of Fashion Movement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trickle-Down Theory ,[object Object],[object Object],[object Object],Fashion trendsetters Fashion adopters
Trickle-Up Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fashion adopters Fashion Trendsetters
Trickle-Across Theory ,[object Object],[object Object],[object Object],[object Object]

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The Fashion Cycle 97 2003

Editor's Notes

  1. Consumer dictate the fashions that are produced and their demand for goods can vary. Therefore producers must be able to respo9nd to the ever-changing movement of this demand. It is a continuous process of consumers’ needs and wants creating that demand for a product, then producers respo9nding to that demand, and consumers accepting the merchandise. Because of this movement, fashion changes.