The Food And Agriculture Organization Of The United Nations

The Food And Agriculture Organization Of The United Nations
The Food and Agriculture Organization of the United Nations (FAO) defines certified organic
products as " those which have been produced, stored, processed, handled and marketed in
accordance with precise technical specifications (standards) and certified as "organic" by a
certification body" (FAO, 1999). Here, this is a common definition oriented by the production
process of the "organic" product and the label of verification of a certification body as opposed to
and verification of product quality (Bourn and Prescott, 2002; Sundrum, 2001; IFOAM, 1996).
Distinguishing organic produce Due to the nature of organic produce in comparison to its
conventional counterpart, several studies have found that the consumer does not easily differentiate
organic products (Andersen and Philipsen, 1998; Nelson, 1970; Vindigni et. al, 2002; Hansen, 2001;
Giannakas, 2002, Yiridoem 2006). Hence, non– sensory factors such as labels that expose the
features of the produce as mentioned in Table 1 aid the consumer in making informed decisions.
Table 1: Summary of Food Produce However, certified organic products are commonly
distinguished, as being generally more expensive than conventional food (FAO, 1999). FAO
predicts that prices of organic products will experience a downward pressure due to advancement in
technology, innovation in the agriculture industry, economies of scale because of increase in
production, which should reduce supply–side costs (FAO, 1999). However, it is crucial to
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Beyond Organic By David Cleman
"Beyond Organic" Long time ago, the idea of organic food was something ridiculous, nobody cared.
But after proved the nutritional benefits and better taste of organic food, many farmers become
interest in grown organic food. The article Beyond Organic by Eliot Coleman said that "Now that
the food–buying public has become enthusiastic about organically grown foods, the food industry
wants to take over." The new idea of organic food involved many farmers in agricultural practices to
learn about grow better products and livestock, farmers were making conclusions and trying to learn
the most possible for be part of the new success. "Their goals were to grow the most nutritious food
possible, while protecting the soil for future generations,"

Yoplait Critical Analysis
Critical Analysis of General Mills' Yogurt Business
Introduction General Mills, Inc., is a U.S. leading based food company, producing packaged flour,
breakfast cereals, refrigerated yogurt, dry dinners, frozen vegetable, and similar products. It's
consumer product has been sold and marketed in U.S. Retail stores, convenience stores, and outside
of the United States (Forbes, 2017). In General Mills' several yogurt product lines, "Yoplait is a
leader in the multi–billion dollar U.S. yogurt category," and is also available in about 70 other
countries in the world (General Mills). Due to its brand marketing strategy and popularity, Yoplait
has been ranked as one of the top 10 yogurt brands in United States' yogurt industry. Although the ...
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According to the Organic Trade Association (OTA), a survey shows that "The robust American
organic sector stayed on its upward trajectory in 2016, gaining new market share and shattering
records, as consumers across the United States ate and used more organic products than ever
before," tolerating sales of $47 billion in 2016 and is still expecting to see a continuous growth
(OTA, 2017). General Mills can also make a turnaround by debuting the new organic product in
both American Market and the Asia–Pacific yogurt market, where its market has been growing at a
fast pace. Particularly in China, where demand for healthier yogurt has been growing exponentially
in the country. At the same time, General Mills may also enhance marketing strategies of its Yoplait
brand in Japan, where flavored yogurt is gaining significant popularity. (Mordor Intelligence, 2017).
Recommendations
The best solution for handling the threat of Yoplait's decreasing net sales is to debut a new yogurt
product segment that holds that strong presence of organic ingredients. The continuous growth of
the yogurt market is stimulated by the increasing awareness of the health benefits of yogurt and
favorable yogurt,

Should We Buy Organic?
While grocery shopping many people are looking for products that taste and look the best, have the
most nutritional value, and are cost efficient, but now there is one more factor to consider. Should
you buy organic? For instance you are in the produce section and looking at the apples. The apples
all have a vibrant red color and they have the same shape, but one section has a little sticker that
says "organic". Does this sticker make the apple taste better or have more nutrients? Will organic be
worth the higher price? These factors and more have been studied and researched by experts, and
the results are in. Organic is neither safer, nor healthier than conventional food. In order for farmers
to put the label "organic on their product ... Show more content on Helpwriting.net ...
Once the guidelines are met a farm is organic certified. If a food product has a "USDA organic"
label, it contains 95 percent organic ingredients, and has had a government– approved authorizer
inspect the farm where the product was produced to make sure the farms followed USDA
requirements (Organic Labeling np). Before 2002, states followed varying rules for certification and
labeling organic products(Organic Labeling np). Now all organic foods are grown and processed
according to strict national standards set by the USDA (Organic Labeling np). If food has the USDA
Organic label than that means it was produced and processed following the USDA guidelines. The
seal is voluntary but many producers choose to place it on their products. The organic label is not
taken lightly and any product that has the label "organic" must be USDA certified. In order to put a
label that says "100% organic" the product must contain all organic ingredients. Products that are 95
percent organic can only have the label "organic". Items with 70 percent organic ingredients can
only deem the label "made with organic ingredients" and may not use the official USDA seal.
Products with less than 70 percent organic ingredients may claim to be an organic product. These
items however can put on the ingredient list which ingredients are organic.

The Pillars Of Analytics Scale
to 4 on the Pillars of Analytics scale (Davenport & Harris 36), Hero has some room for
improvement based on acceptance by the entire resource group. At this point, 20% of the Hero team
can dynamically use the analytics we currently offer. For example, 2015 was the first year that we,
as an operations and sales team, had a dynamic forecasting plan. We took the top customers making
up 80% of our annual revenue and projected out their volume by SKU, by month and kept a rolling
12 months of inventory planning based on each customer's growth objectives. Putting this plan
together resulted in an out of stock liability improvement of 15% and actual sales were within 1% of
budget projections. This project, a huge jump in our planning procedures, was completely facilitated
by three people in our organization that employs over fifty people. The issues above directly tie in to
the second pillar of Enterprise Wide Analytics. Although all departments have access to dynamic
analytical systems, most have zero interest in utilizing it. There have been several missed
opportunities for growth on analytical competition from the Operations side of the business.
However, with the success of the 2015 and 2016 forecasting models, the senior managers are
working to align efforts and optimize standard operating procedures that rely heavily on analytical
tools. This proven performance is slowly raising the bar for Senior Management commitment.
Although there is work to be done in respect to each of

Red Seal Pros And Cons
The red seal certification program was created after the first National Conference on Apprenticeship
in Trades and Industries, in 1952. The idea was to have an interprovincial partnership in support of
developing a certified, highly skilled and mobile trades workforce in Canada. Red seal certification
is not a requirement to perform work in the trades. Obtaining certification does have plenty of
benefits. These include increased pay, job opportunities and having a competitive advantage in the
job market.
A red seal certified trades worker has an opportunity to earn a larger salary. The Red Seal provides
reassurance and absolute certainty that the tradesman is qualified to a standard of knowledge and
competency that has been defined by Industry,

Uncle Tobys Essay
Understanding marketing system
The world is rapidly developing in most aspects of human life. In the aspect of economy, companies
or firms nowadays pursue global plans so as to introduce and develop their products as well as their
services in other countries, instead of only focusing on business in their nation. However, the
companies' success depends not only on their own activities but also other factors from outside.
Therefore, people have widely adopted marketing systems as a tool to obtain their goals. Some
interesting articles and books address this issue. Layton, a professor of marketing at the University
of New South Wale in Australia, in his articles "Marketing Systems: A Core Macromarketing
Concept" in 2007, examines the ... Show more content on Helpwriting.net ...
Therefore, marketing system is a network of customers and organization that produce product in the
way of economic exchange. For instance, Wilkie and Moore (1999), in panel A: Tiffany breakfast
items have complex network from the start to coffee, and breakfast pastry. In this panel shows the
complication of coffee produce which start from farmer grow coffee leave, transport to the
manufacturing to produce coffee and then enter to the market and become Tiffany coffee. In this
example, economic exchange was happen in each stage of activities such as growing coffee bean,
transport; enter market and taxes GST, seller and buyers.
In the article in 2009, Layton (2009) focuses more on the interaction between the marketing systems
with the economic growth and quality of life. The writer argues that the changes of marketing
systems can effectively or ineffectively affect the development of economy or the well–being of
society. In addition, the author maintains that the marketing systems founds in multilayered,
multiagent and developed economies. Moreover, the division of labor and specialization, institutions
and social matrix are factors which strongly impact economic outcomes. In the paper of Dixon and
Wilkinson (1982), the authors argue that marketing is a kind of exchange mechanism that results
from buyers and sellers actions to satisfy their requirements. Furthermore, each person plays one or
more specific roles of different social systems in which

Organic Pet Food Industry
The pet food market is flooded with all kinds of organic claims. However, only a few of these
claims have been substantiated by a third party. Only USDA certified organic pet foods provide the
assurance of strict regulation, verification, and legal enforcement to support their status as truly
organic. Organic claims made without USDA certification are not subject to any kind of regulation.
Such claims are based solely on the manufacturer's word and, as such, may or may not be true. So,
as you might guess, abuse of the term 'organic' is unfortunately quite common in the pet food
industry.
What you might not realize is that USDA certified organic pet foods are currently subject to the
same regulations which apply to organic foods for human consumption. All the ingredient choices
and manufacturing processes involved in ... Show more content on Helpwriting.net ...
For example, highly toxic sanitizers cannot be used on food preparation surfaces, and neither
ingredients nor the final pet food products can be fumigated with pesticides. Only pesticides and
sanitizers that are known to be safe are allowed in the manufacturing facilities or storage areas of
companies that produce certified organic pet foods.
Documentation for all ingredients used in the manufacture of USDA certified organic pet foods
must be provided in the form of a current organic certificate for each ingredient.
USDA organic certification of pet foods mandates compliance with all USDA NOP regulations and
requires, at minimum, an annual inspection of the manufacturing facility by a USDA–accredited
organic certifying agency. All books and records concerning ingredients, food handling plans within
the facility, and final products must be available for inspection by the USDA or its accredited
certifiers; records for any given production run must be retained for possible inspection for several

Whole Foods Market Overview
Whole Foods Market Background Whole Foods Market is an American based retail–chain grocery
store. They strictly sell both natural and organic food, offering a variety of products. "Natural" refers
to food that is free of growth hormones or antibiotics, while "certified organic" food must meet the
standards of the US Department of Agriculture (USDA). Whole Foods Market is the leading retailer
in the natural and organic foods, with 193 stores in 31 states, Canada, and the United Kingdom.
With Whole Foods Market being the first retailer in the business, they never really had to worry
about competition. However, with the trends changing and people wanting to eat healthier and have
healthier lifestyles, the popularity of the natural and organic products have increased. This means
that Whole Foods Market's competition is growing because different stores are catering to the
consumers' wants. So, since Whole Foods Market is the leading market retailer, how are they going
to continue to grow in an increasingly competitive market? This question can be simply answered:
they will be able to continue to grow because of their strategic plan.
Combating an Increasing Competitive Market A strategic plan will basically layout the goals and the
general direction of what the company wants to accomplish. A great way to analyze a strategic plan
is a strategic audit. A strategic audit is a checklist of questions about a certain aspect of the company
or issue that triggers a deeper analysis

Alternative Behavioral Therapy
The different type of Mental Health services is psychotherapy, supportive therapy, cognitive therapy,
interpersonal therapy, behavioral therapy. The Cognitive therapy is used for general anxiety because
it mainly treated by decrease individual faulty perceptions and negative attitude and how they react
to life situation and help the patient test the validity of the reaction. The supportive therapy can help
for severe depression because it mainly gives advice and reassurance, making suggestion, discussion
of alternative behavior and problem–solving techniques, which this reduce isolation because this is
the main cause of depression. The treatment of people who suffer PTSD is psychotherapy or both
with medication because the disorder develops ... Show more content on Helpwriting.net ...
Organic means a compounds or food substances that contain carbon or another meaning is that it's
product are grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically
modified organisms, or ionization radiation. The scientist believes that it's can be misleading
because the producer or retailer take the opportunity to use the organic label on anything to raise the
prices of their product. The organic certification is a certification process for producers of organic
food and other organic agricultural products such as seed suppliers, farmers, food Processors, and
etc. Before 1990, the certified organic food label is can be very misleading because it's not been
proved to be safer or nutritious as the regular food, but the prices are double of that cost. In 1990,
the U.S. Organic Foods Production Act that direct the U.S. Secretary of Agriculture to establish
certification standards and any seal or claim that is not meet the standard requirement, the company
can be fines of 10000 per violent. There is not enough scientific nor strong evidence to prove that
organic is safe or reduce exposure to pesticides and antibiotic–resistant bacteria than regular food.
Organic food is about 30 percent less contamination of chemical than regular food and this it still
below the government safety tolerance. However, it's difficult to point out and using precautions and
educated yourself when chose your food, will able to minimize consumer from fraud. Organic food
is more nutritious than conventional because have a lower risk of harmful substance or chemical add
to the food like pesticides and have higher essential nutrition like mineral and vitamins and fewer
nitrates. I would purchase organic food because it a natural food growth, more nutritious, and
probability safer to eat than the conventional food. However, between prices, I would still prefer the
conventional one because is something that I can afford it. I also would choose conventional food

Swot Analysis Of Gomacro
GoMacro is a family–owned company that is inspired by a whole–food based macrobiotic lifestyle.
Our mission is to create and manufacture healthy organic snacks, as we believe healthy food comes
hand in hand with happiness and the well–being of one another. For this reason GoMacro aims to
provide our products to targeted business environments in Australia. This plan seeks to generate a
significant increase in company sales and profits along with enhancing the healthy lifestyles of those
all over the world. The highlights of this plan are the targeted gross margin and sales–revenue.
Transitioning globally will be attainable though a proactive approach to the candidacy of customers,
local growers and distributers.
SWOT–analysis
Although ... Show more content on Helpwriting.net ...
This allows our competitors to reach a more broad consumer base faster and with more products,
given these bars are made in mass bulk. Second, our inexperience with going internationally creates
unknowns and can lead to mistakes. GoMacro must do the most research possible on their
competitors to get a feel for what the consumers demand and how timely we can get our product in
their hands. Lastly, the concept of our bars being all natural means every single one of our
ingredients is naturally grown. This allows for the weather factor to come into play, as this is
something we cannot control. The process of planting and growing cannot be sped up, which in
result can place us at a disadvantage for reaching our target markets in a timely manner.
Opportunities and Threats
There are two keys to success that GoMacro is focused on. These are broadly characterized as
Internal and External Factors. The internal factors that the company feels that it controls its own
success through are it's selling and marketing power, high–quality service and customer satisfaction,
and lastly a key management team. The products the company provides are made attractive in order
to maintain a certain level of B2B and B2C clients. GoMacro also needs to be excellent in fulfilling
the promise of their products. Clients are not only buying the product for the healthiness of the
ingredients but the flavor of the bar as well. With this everything the company sells

Birth Defects And Its Effects On Society
Sean Moren
Mrs. Bumgarner
English I Honors
5 May 2017
Studies have been completed, showing that 10% of birth defects are caused by chemicals in
industrial products.("Birth Defects and Environmental Causes." ) The chemicals in industrial
products come from many things, however, food is one of the largest contributors to birth defects.
Therefore, it is important that consumers understand how the industry 's use of chemicals can affect
one's, health through their use of packing, synthetic chemicals, and the alternatives to chemical
filled foods.
People that work with plastic bottling plants and people who use plastics that are not BPA free have
a chance to be harmed permanently. Being exposed to large amount of BPA can permanently harm
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(Corbett)Polyurethane laminating, an adhesive for flexible packaging is easy and cheap to use as a
sealant for food packaging. However, it can cause cancer if it react to the moisture in the food
causing aromatic amines, which can be deadly. This adhesive is bad because it can react with the
moisture for 41 plus days after it has cured, unlike other adhesives stop reacting seconds after being
cured.(Corbett)
There are many ways humans are exposed to chemicals in food, for example eating processed
meats, drinking soda, eating foods with preservatives, or taking dietary supplements. Eating 50
grams or more of processed meats every day increases the risk of colorectal cancer by 18%. That is
equivalent to about 4 strips of bacon of 1 hot dog. Red meat also increases the risk of colorectal,
pancreatic, and prostate cancer.(Simon)The lifetime risk of developing colon cancer is 5%. By
eating processed meat, the risk of developing colon cancer would rise to 6%. Which is substantially
larger than the normal 5%. (Simon) Meat is not the only food that has major health effects, soda has
bad health effects too. Aspartame is a chemical that is used in soda as an artificial sweetener. It has
many harmful effects to the human body even in medium intakes. Some of the many effects are
blindness, impaired hearing, numbness of the limbs, atypical facial pain, headaches.(Gold)
Aspartame does not just have

Persuasive Speech On Toothpastes
The human body absorbs great amounts of what we apply to the skin in seconds, and this is
medically confirmed. T herefore, if we struggle to promote good health and attempt to follow a
healthy diet, consisting of certified organic foods, then dangerous chemicals and compounds are not
an option when it comes to cosmetic products. If we consider facts, more than 10,000 ingredients
are included in the personal care products we use, and at least 515 of them are used daily by the
average woman. Yet, the disturbing fact about it all is that over 90% have never been tested for
safety, and the ones that have been researched, have been found to contain harmful elements which
lead to birth defects, genetic mutation, and cancer. As stated in a ... Show more content on
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On the other hand, several recent studies have found that appropriate sun exposure is the best
vitamin D source and in fact, prevents skin cancer. Additionally, EWG states that high–SPF
products may not really be high–SPF, so do not waste your money on expensive SPF products.
Instead, choose a clear zinc sunscreen, like Babo Botanical. Talcum Powder The main ingredient of
talcum powder is Magnesium silicate, and may often be contaminated with asbestos.Also, studies
suggest that body powders may raise the risk for ovarian cancers. Hence, you should either use
Miessence Organic Body Powder or use the following safe combinations: mix 1/4 cup kuzu root
starch and 1/3 cup rice flour with 7 drops of organic lavender essential oil. Moisturizers According
to one study, topical applications of moisturizers like Eucerin Original Moisturizing Cream,
Dermovan, Dermabase, or Vanicream may raise the risk of skin cancer. These products contain
mineral oils, arsenic, Ionizing radiation, and coal tars. Mineral oils have been related to 23 different
diseases and health issues. Therefore, instead of commercial moisturizers, use organic, unrefined,
cold–pressed coconut

Are We Truly Being Ethical Consumers By Labeling Organic...
Are we truly being ethical consumers by buying organic food products?
Ethical issues concerning organic certification and labeling of the food we eat.
Abstract
This paper explores the ethical issues concerning the certification of organic food products.
Consumers have a higher tendency to purchase food products labeled as organic due to their concern
for the environment and other purposes intended by organic foods. As such, the organic food market
has seen an increasing growth trend in sales. However, it has been uncovered that many companies
that produce supposed organic foods do not truly conduct their production process as fittingly as
proponents of organic food intended. In this case, consumers are not getting what they bargained ...
Yet studies show that as long as consumers see the word organic in the label or display of the
agricultural product, they have a higher tendency to buy it. Although companies may claim that they
have followed labeling and advertising standards and are thus not liable to whether customers are
deceived by their placement of the word organic, the degree of consumers' reliance on word's
placement shows that actions ought to be taken to inform stakeholders more reliably.
Organic Meat, Poultry and Eggs
Consumers upset about the humane treatment of animals will especially purchase organic animal
products, assuming that the organic certification is sufficient to appease their worries. However
achieving the bare minimum standard accredits the organic certification from many regulators for
many large livestock farms. For example, organic poultry farms are meant to have free–ranging
chickens that are not cooped up in cages, but roaming around their natural environment, yet many of
these 'so–called' farms interpret this as not having chickens in cages. They still pack thousands of
birds into a confined space, stepping over each other's carcasses and excrement. Other livestock
receive similar treatment despite being from organic farms. The truly organic farms are usually
small local farms that do not have the capacity to produce and

Organic Foods Vs Gmo Foods
Monsanto's GMO seeds and the deadly chemicals that are sprayed on them is something I have
spent a lot of time writing about, so I figured it was time to actually explain the difference between
GMO seeds and organic seeds. In hindsight, this should have probably been written before the
Monsanto series, however, it is never too late to discuss the half–truths, misinformation and outright
lies coming mainly the Biotech industry. A growing number of people have already awakened to the
truths about GMO's, yet, many still believe the propaganda coming from the industry and their
spokesmen such as Dr. Oz ,who used to say he would never allow GMO foods on his dinner table.
He has since changed his tone and is trying to convince everyone that organic ... Show more content
on Helpwriting.net ...
To do so in this field, you need to patent a product. Therefore, they tinker with nature and when they
do so, it causes problems. Despite what these folks claim, we do not know more than nature. This
always leads to unavoidable complications that we call "side effects" to make it seem ok. But the
truth is, these complications are the expected results of messing with nature when you don't have a
clue what you are doing. These are just addressing the faulty science behind the the concept of
Genetically Engineering, it doesn't even get into the documented health issues these cause which are
too many to list. My Monsanto series has addressed how this industry used its influence to silence a
study showing GMO's bad light, but that was only one of many studies that show they are harmful.
For those that want to look into this more here is a well researched article from a site that is very
informative about the dangers of GMOs. Until this greed based system is a thing of the past, this
industry can not be trusted. The boycotting of these "technologies" is a must if we want to survive as
a species. If we don't, these foods and chemicals will eventually kill us and destroy the environment
in the process. This may seem dramatic or like an exaggeration to some, but it is the blunt truth
about the

Case Study: All Best Foods, Inc.
1. All Best Foods, Inc. is considering adding an organic frozen vegetable line in an effort to
establish itself as a leader in the fast–growing organic food market. To increase the available supply
of organic produce, the company's management recognizes the need to assist local growers with
adopting organic farming methods. The first step in this process is to recruit experts in organic
farming to design and implement training.
Problem Statement:
All Best Foods, Inc. would like to keep up with the competition by adding an organic frozen
vegetable line. In order to be deemed organic, the soil must free from herbicides for three years to
qualify for organic certification (ams.usda.gov). Therefore, we must use farmers that have already
adapted an organic farming method. We may be able to work in coalition with local farmers who
want to adopt the organic farming methods. We will have to find farmers who want to take part in a
program to become organic and then grow for our company. Becoming an organic farm takes time
and an investment that may not be worth the effort. ... Show more content on Helpwriting.net ...
The Organic Farming Research Foundation has a myriad of information on its website. The
Foundation answers many basic questions but also has many areas of study on their website such as:
research, education, news, and events. The United States Department of Agriculture, Agricultural
Marketing Service's website also has an abundance of information for educating the changeover
from conventional farming to organic farming. Their website provides an organic program farming
handbook, education on accredited Certifying Agents, and Organic Cost Share Programs. Gathering
information from our customers via an anonymous survey regarding their interest in organic food
purchases, may be a valuable source of research when making the decision to add an organic line to
our

The Organic Food Industry Has Gained A Great Deal Of...
The organic food industry has gained a great deal of customers over the past few years. Consumers
commonly follow popular word of mouth marketing and the organic food industry has established a
name for itself. Claiming to be better for overall health and wellness, the industry has made more
people want to incorporate a variety of organic foods into their diets. Though claims may hold
valuable truth, do organic groceries truly benefit people more than the conventional foods that many
have grown up with? Consumers should be advised of the lack of benefits they receive when
purchasing organic groceries in comparison to conventional groceries. To begin, people buy organic
produce with the intention to maintain their health, but is it truly ... Show more content on
Helpwriting.net ...
By the end of the experiment, Hoefkens and her team were able to conclude that the organically
grown vegetables suffered more damaging consequences than conventional vegetables.2 The
antioxidant agents were also much lower after the cooking processes. The results demonstrated, in
terms of antioxidant properties present, that there was no added benefit of consuming the organic
vegetables in comparison to the conventional vegetables. Moreover, the publication J Science of
Food and Agriculture, provided a study done in 2012 by Van de Vijver, et al. that focused their
research on how consumers were affected while eating only organic foods. This study was
conducted in the Netherlands via a free access online questionnaire.4 The questionnaire was
exclusively advertised places where people who bought organic foods would see such as
advertisements in organic vegetable bags. The questionnaire gave instruction to participants to
include health effects they noticed from eating organic.4 Of the 592 questionnaires, 25 were
excluded for not providing information based on the questions, thus a total of 566 questionnaires
were obtained for data.4 Results found 30% of respondents reported no health effects from eating
organic, while 70% did.4 Out of a sub–group who were instructed by their physicians to switch to
an organic diet due to health issues, 45% stated they had felt better overall, but the initial illness did
not

Advantages Of Organic Apples
Who doesn't know the "grocery shopping dilemma," where you're torn between organic and non–
organic apples? On one hand, organic apples are healthier. On the other, they're excruciatingly
expensive.
Many times, your final choice would fall on the conventionally grown (read: non–organic) apple.
It's totally understandable since organic products are not cheap and may even double the price of
conventional products.
Nevertheless, being a smart shopper makes it possible to reap the advantage of eating organic
without going broke. So, here are our 3 tips to make your switch to organic food more affordable.
Reap the Advantage of Eating Organic (Without Going Broke)
1.Purchase Directly from Local Organic Growers
While supermarkets and organic stores are convenient and easily accessible, it's worth your time and
effort trying to locate local ... Show more content on Helpwriting.net ...
For example, a kilogram of pumpkin at a physical store costs RM30, and a store having discounts
for their pumpkin is RM20. That's a RM10 difference just by choosing items that are under
promotion. Besides saving on discounts, you can save even more through online coupons and free
shipping that were mentioned above.
3.Prioritise Your Purchase Using "the Dirty Dozen" List
If it is too costly to switch your entire meal to an organic one, try prioritizing your shopping list
based on the following list suggested by the Environmental Working Group (EWG). This list
consists of "The Dirty Dozen" which outlines the 12 most contaminated products and "The Clean
Fifteen" which refers to the 15 least contaminated fruits and

Whole Foods In Brazil
The Federative Republic of Brazil is the fifth largest country by geographical area in South
America. Currently, "Brazil has a population of over 207 million making it the 5th largest country in
the world"(IBGE, 2017). Brasilia is the capital, and Sao Paulo is the largest city in Brazil with
population over 11 million people.
For administrative purposes such as the national Brazilian census (Advameg, Inc., "Culture"),
"Brazil is separated into five regions: North, Northeast, Central–West, Southeast and South". (IBGE,
2017) These divisions roughly correspond to the geographic, demographic, economic, and cultural
variation within the nation. Despite segmentation, frequent racial inter–breeding has made Brazil
one of the most racially diverse ... Show more content on Helpwriting.net ...
We are successfully utilizing social media as a powerful way to gain positive exposure and connect
with our internet–savvy customers in a global and local level. We rely heavily in word–of–mouth
advocacy". (John Mackey, 2012)
Whole Foods Market seeks to accomplish the following objectives with its communication strategy:
Create, build and maintain awareness, image and reputation: WFM will be a new concept in the
market and they need to let their customer now who they are and their beliefs to create awareness
and retention. The brand message can be delivered via several types of communication channels,
such as direct mail, radio, television advertising, environmental advertising such as billboards or
signage and social media. This can be measured by measuring the increase of customers per week;
as customers become more aware of the brand, more should approach the store.
Educate: As WFM is bringing an entirely new concept, they need to make an effort educating their
segmented target. Creating a need in customers in essential in order to have returning customers.
People already know that eating organic is eating healthier, the more they are educated with this
concept, the bigger the chances they will look for a place to purchase organic

Is Organic Food The Better Choice?
Is Organic Food the Better Choice? Many people are suddenly having an increase in interest in
living healthy lifestyles and eating high quality food. This has caused organic food sales to increase
and stores like Wal–Mart and Winn Dixie to start selling organic foods. Additionally, there has been
an increase in stores opening like Whole Foods, who devote their entire store to selling not only
organic foods, but other organic options such as: vitamins, soaps, and clothing. The growth of sales
for organic food has increased because organic food is produced under certain farming conditions
that follow the guidelines set by the EC Regulation. This means produce are grown without using
pesticides, synthetic fertilizers, genetically modified organisms (GMOs), or anything that could
potentially be harmful to the consumer's body, which makes people think the food has higher
quality. The term organic can be misleading because not all organic food sold on the market is
certified organic; meaning consumers think they are buying organic food, but possibly are paying
more and getting a product that is not approved to be organic. Many people believe that eating
organic food is better for your overall health and by eating organic you will receive more vitamins
and nutrients. When I asking a lady in her mid thirty's at Whole Foods why she shops organically,
her response was "I read in a magazine that organic food will help me lose weight so I figured I
would give it a try." Unfortunately,

Buss Plan
BON BON
Appetit
Bon Bon Appetit Business Plan Prepared by Valerie Schein Mentored by Daniel Bagley III Spring
2011
Table of Contents
1. Executive Summary 2. Situation Analysis a. Market/Company situation b. Market segments c.
Competitive situation d. Barriers to entry e. Strength of competitors f. Sustainable advantages g.
Pricing issues 3. Macro Situation a. Economy b. Social/cultural 4. SWOT Analysis a. Internal
factors b. External environment c. External threats d. Internal weaknesses 5. Issue Analysis 6.
Mission, Vision, Values 7. Market Analysis a. Primary market b. Secondary markets c. Tertiary
markets d. Prospective customers 8. Proposed locations 9. Action Plans a. Brand awareness action
plans b. New location action ... Show more content on Helpwriting.net ...
Packaged Facts predicts that the gluten free market will continue to grow in the next five years,
approaching $5.5 billion by 2015. Current pop culture is creating a new perspective on veganism.
Oprah Winfrey and her 378–person staff recently took on the challenge of eating vegan for one
week, and also committed to "Meatless Mondays" at the Harpo station. Vegan authors, Kathy
Freston, Kim Barnouin and Rory Freedman, have landed at the top of many book lists in the past
few months and have also made a number of television appearances touting the benefits of a vegan
diet. In addition to the increased popularity of special diets, demand for organic food products has
increased rapidly. An article published by CNBC noted that in 2003, organic food sales at the retail
level totaled $10.4 billion, according to Katherine DiMatteo, executive director of the Organic Trade
Association. According to the Organic Trade Association's 2010 Organic Industry Survey, U.S. sales
of organic food and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009.
Market/Company Situation
Bon Bon Appetit bakery will first and foremost provide delicious baked goods, with an emphasis on
healthful indulgence. By providing organic, gluten–free and vegan baked goods, the bakery will
expand its market beyond that of a typical bakery. These specialty offerings will

Whole Foods : It 's Incredible Rise Over The Past 34 Years
EXECUTION
Whole Foods' incredible rise over the past 34 years serves as evidence of their considerable ability
to create a strategy and successfully execute it. Whole Foods differentiated itself by becoming the
first Certified Organic grocer in the United States (1) and has stuck to the strategy of selling
consumers organic and natural products. The successful execution of this strategy has allowed them
to charge a premium for their products giving them higher net margins than nearly all of their
competitors. (2) Their ability to earn such premiums has attracted the attention of industry
incumbents who are now attempting to lure the increasingly health–conscious consumer with their
own expanded offerings of organic and natural foods. For Whole Foods Market to retain their ability
to earn such impressive premiums and sustain their growth they will have to execute on their
strategy with even greater precision. "No firm can succeed for long without an intense focus on
execution. Average executors are average performers, and poor executors risk decline and failure."
(3)
Resources & Capabilities
The basis of a firms ability to successfully execute any strategy lie in it's resources and
capabilities.The greatest plan in the world means nothing without the means to carry it out.
Resources, defined in the text Modern Competitive Strategy are: "relatively observable, tradable
asset[s] that contributes to a firm's market position by improving customer value, lowering cost, or
both."

The And Hydroponics Will Change The World Produces Food
Aquaponics and hydroponics will change the way the world produces food. By 2050 the world
population is expected to exceed 9 Billion people. With an increasing population and decreasing
farm land, the world is beginning to face a serious problem in food production. Not only is the
quantity of food produced in jeopardy, the quality and variety are declining as well. Four types of
plants provide more than half the plant based calories – wheat, maize, rice, and potatoes.
Additionally, 90% of the animal based protein consumed comes from only a dozen different species.
What is the answer to producing quality food at a quantity to sustain the world? Biodiversity.
Biodiversity, the interaction between different eco systems, has been shown to produce more and
healthier food. Traditionally the answer to feeding a quickly growing world has been to over
fertilize, use genetic modification, and ban the production of crops for use as biofuel. Unfortunately,
there has been very little priority placed on developing biodiversity as a means of sustainability. The
research that has been done on biodiversity, such as aquaponics and hydroponics, has shown that
high quality food can be produced quicker and with less resources than traditional growing.
Aquaponics is the process of integrating aquaculture, fish farming, with hydroponics, growing
plants in water. Since use of unnatural products such as chemicals, pesticides, and herbicides could
potentially harm either the fish or the plans,

Case Study Of Bio Bhutan
Organizational Performance Assessment– a case of Bio Bhutan
Paper submitted to Prof. Dr. Chris Sadleir, University of Canberra, towards the partial fulfilment of
the course Organizational Performance G (7777).
...
Score:............... 1. INTRODUCTION
The concept of an organisation varies significantly among different authors. One of the interesting
views is that 'an organisation is a social arrangement for controlled performance of collective goals'
(Buchanan and Hucynski 2013). An organisation includes individuals who strive to meet a common
goal. It consists of a hierarchal management structure whereby each individual is assigned with
specific responsibility. However, Hal G. Rainey (2009) defines an organisation as 'a group of people
who work together to pursue a goal.' ... Show more content on Helpwriting.net ...
For example, the price of lemongrass air spray has been Nu.100 since 2005. This is because the
price revision was not incorporated in their business strategy (Ugyen 2014, pers. comm., 20 May).
As stated by Kotler (1997), "price should be commensurate with the offer's perceived value", Bio
Bhutan should take the advantage of the demand in the market, products' perceived value and
increase the prices to maximize profits.
II. Difficult in meeting the market demand
As per the CEO of Bio Bhutan, sometimes they do not have enough the stock of their products to
dispatch to the international market, although there is demand. This, according to him is because
they first try to meet the demand of market in country and then go for international markets. This
issue could be solved by producing an adequate amount of products required and as per the market
demand (both in–country and international).
III. Inadequate processing

The Costs And Crop Choices Associated With Starting A...
This paper will review the costs and crop choices associated with starting a brand new organic farm
in California. In addition to a data review, supply and demand determinant research will help
support a recommendation as to whether a 30–year corn farmer would be making a smart business
decision by switching to organic farming.
Organic farming is one of the fastest growing segments of U.S. agriculture. Despite the economic
downturn, sales of organic food continue to rise. Consumer demand for organic foods continues to
show double–digit growth. Organic products are now available in nearly 20,000 natural food stores
and nearly 3 out of 4 conventional grocery stores. Organic sales account for over 4 percent of total
U.S. food sales, ... Show more content on Helpwriting.net ...
Furthermore, a more recent survey conducted in 2011 by the Organic Trade Association found that
more than three–quarters of U.S. families purchased organic food. Along with the residential sector,
the education and restaurant sector also contribute substantially in the organic food market. Many
universities and restaurants have also started offering organic food in the USA.
According to "The United States Organic Food Market Forecast & Opportunities, 2018", the organic
food market of the US will grow at about fourteen percent from 2013 to 2018. Organic food sales in
the U.S. have grown from about $11 billion in 2004 to about $27 billion in 2012. Markets for
organic food witnessed enhanced progress for decades in the U.S. Below is a chart for organic food
sales and annual growth for 2004–2013.
The five determinants of demand are price, income, expectations, relative prices and preferences.
They detail the conditions that drive individual purchasing decisions and thus demand.
Thus, while the demand for more organic farming is high, the process to transition into an organic
farmer is lengthy, costly and highly regulated. Organic certification verifies that your farm complies
with the USDA organic regulations and thus, will allow you to sell and label your products as
organic. The main downfall during the transition period

Systems Informations Analysis
CATWOE, Root Cause, & Rich Picture Question 1. Management commitment and
communications The management teams leadership and communication, specifically wit the IT
department, resulted in helping the Columbus Project fail. Had senior management clearly
communicated from the start that the project was a survival issue, the results may have born strong
leadership and follow through with the IT Department. C While the topic is an internal based
investigation, I still see the end user as the customers of the bank. The Columbus Project was
supposed to be overseen by the managers to primarily make banking easier and more accessible for
their customers. The service was to be upgraded to instant, seamless, and efficient, with over 100 ...
Over the last decade information systems on the logistics side have increased dramatically, with
even the US government getting on board. I am going to discuss the process of how these internal
and external systems has increased the documentation for tracing the lot numbers, but also created
challenges from a managerial and employee perspective. We first have to get the product from the
manufacturer, which is in Brazil – so much for the organic credo of buying local and reducing your
carbon footprint – to the main point of distribution in New Jersey, US. Now the current import team
is a total of 2 people, one with an extensive background is customs regulation, and the other is an
eager assistant fresh out of college looking for quick advancement within the company. We receive
an electronic ASN file, or "advanced ship notice" from our supplier, this usually comes through our
company extranet. Once we receive these docs, the clock starts. We have to set up bookings with our
shipping lines through their website portals right away to secure spots on the vessels for our
containers. Once we receive confirmation for the booking, we have to log onto the US Customs and
Border Protection website and their Automated Manifest & Broker System to issue a 10+2 or
"Importer Security Filing" within 48 hrs of the vessels departure. This is a heavily automated time
sensitive system of receiving

Life For Product Innovation : Rosehip Oil
Strength:
1. Trilogy lives for product innovation. Rosehip oil is unique and the purest natural essential oils and
is created from active botanical extracts which is work in perfect harmony to restore and maintain
the natural health, vitality and radiance of skin. Our products use natural and organic plant–based
ingredients, soft manufacturing processes and no animals testing, no synthetic fragrances and
colours, no genetically modified ingredients. (htt)
2. Our powerful natural actives of Rosehip oil make it highly effective for scars and stretch marks
and other skin problems including dehydrated and ageing skin. Our rosehip expertise ensures the
best quality oil which come with minimum 80% essential fatty acid (omega 3 and 6) and fatty acid
(omega 9) content. Independent clinical studies show that all the concerns of the appearance of
scars, stretchmarks, fine lines and wrinkles can be improved by Certified Organic Rosehip Oil. And
Rosehip oil is perfect for all ages and skin types, including those with sensitive skin conditions like
rosacea and acne. (htt1)
3. Our brand is popular and famous in New Zealand because we are the first New Zealand skincare
brand which has NATRUE Natural Cosmetics certification. All our products' ingredients are sourced
by very strict policies. Rosehip oil is authentically natural and cruelty–free and provides
independent guarantee by the certification which has the world's most transparent standards.
4. Our product Rosehip Oil has

Credence Good: A Theoretical Analysis
The authors in "UK consumer reactions to organic certification logos" (Gerrard et al., 2013), used
many key concepts throughout the reading. One of those key concepts is "credence good". Credence
good is a type of good that can't be verified by the consumer themselves. You need some type of
certification or proof that it is what it said to be. Organic food is a type of good that you can't tell
whether if its organic or not. If you had two apples and one was organic and one wasn't, you would
not be able to notice a difference instead of one of them being labeled "organic". Therefore, we have
certification to prove that it is organic. The authors use this concept throughout the reading to show
that each certification help proves that a food is

Ethical Situations in Business
Ethical Situations in Business 3/26/2012 Evaluation and Recommendations by: David
________________________________________________________________________ Many
businesses, such as Company Q, are faced with ethical decisions every day. And many of these
ethical situations can conflict with the overall profit margin of a company. In three distinct area
Company Q has made ethical choices, electing to put the company first, and its customers and
community second. In our scenario Company Q has made three ethical decisions that have directly
affected the company, employees with the company, the community in which Company Q does
business, and to the needy people that count on companies such as Company Q. In our first situation
... Show more content on Helpwriting.net ...
Each year, more than 36 million Americans, in communities across the country, are making difficult
choices–seniors who are forced to choose between buying food or buying medicine; parents who
might feed their children but not themselves; and working families who must make the difficult
decision between paying their utilities or putting food on the table. Non–perishable and unspoiled
perishable food can be donated to local food banks, soup kitchens, pantries, and shelters. Local and
national programs frequently offer free pick–up and provide reusable containers to donors. To
encourage food donations, the "Good Samaritan" law was created to prevent to prevent good food
from going to waste and to protect companies from liability surrounding their donations." ("EPA"
n.d. http://www.epa.gov/osw/conserve/materials/organics/food/fd–donate.htm). Although
communities need assistance from grocers, Company Q has decided not to donate food due to its
lack of confidence in its own employees to not steal or fraudulently give away food. As stated by the
citation many food banks offer free pick up service from the grocer. Extra security cameras can also
be installed in areas where donations are picked up to help prevent fraud by employees.
Management could also create a new position in its stores that addresses food donations. This added
cost might slightly affect the

Food Of A Food Desert
Pedro Barrera
Geography
Matthew Piscelli
November 19, 2014
Food Deserts One huge problem that the United States faces today are the large numbers of food
deserts. A food desert, according to the United States department of Agriculture, is a neighborhood
that has a difficult time getting quality and affordable food to their home. This means that people are
not properly being fed and getting the nutrition needed for a healthy diet. The good quality food that
is needed to maintain this balance is not near or affordable for the people living in these areas. Food
deserts affect many people across the United States, especially those that are on the lower end of the
social economic spectrum and live in rural areas. Many of these low–income families do not have
the means to get to the supermarket and get the right products they need so they settle for lower
quality but more cost efficient foods. A great example for a food desert would be the great city of
Chicago who is ranked in the top two worst food deserts in the United State according to
newsone.com. Food deserts primarily affect those who live in the rural areas and lower income
neighborhoods. As stated by Daniel Block, there are social economic and demographic factors such
as a low–income families, single parents and a low education level (Daniel Block 2005 page 1).
Therefore the problem of a food deserts affect those with a low education level, single parent
households and those with a low income. The lack of

General Mills : A Brand That Is Known All Around The World
General Mills is a brand that is known all around the world. They are the creators of fourteen
different brands which include baking products such as Pillsbury, meals such as Betty Crocker,
vegetables such as green giants, and yogurt such as Yoplait. As one can see, General Mills is one of
the top companies that produce food in the U.S and in 70 other countries which include Australia,
and Canada. They strive on their brands being known for the quality which goes back to 1880 when
they first received the Gold Medal Flour award. Still to this day General Mills Gold Medal Flour has
remained number 1 in selling their brand flour in the United States. Altogether General Mills has
made an exceptional name for themselves and all of their products. One product in particular is "the
leader in the mulit– billion dollar U.S. yogurt category." This spectacular product is Yoplait Yogurt.
In fact, one can go into any grocery store and chances are you will see Yoplait in their dairy section.
Yoplait has over 25 different types of yogurt for one to choose from. For example they have
original, lactose free, light, and Greek 100 yogurts to offer. A considerable amount of time and effort
goes into ensuring that all of Yoplait's products are exceptional and making food safety the core of
everything they do. This research for their products takes place at their Minneapolis, Minnesota
headquarters. They currently have an HACCP process with NASA that overlooks the production and
was started 30

Pros And Cons Of Barebaby Organics Baby Lotion
When you feel natural is best for your baby, then you may want to consider BareBaby Organics
Baby Lotion. This baby lotion is all natural, has aloe vera, coconut oil, calendula, chamomile,
jojoba, and more. This all natural baby lotion is nontoxic and contains no parabens, no sulfates, no
phthalates, no fragrances, has no dyes, is gluten free, vegan, and is not tested on animals. This baby
lotion is lightweight, leaves no greasy residue and easily spreads and absorbs into the skin. This
organic baby lotion is good for all skin types and is even good for babies with dry skin, eczema, and
cradle cap. Look further to see the other pros and cons for the BareBaby Organics Baby Lotion.
Pros:
This all natural baby lotion has aloe vera, coconut oil, calendula, chamomile, jojoba, and more.
The BareBaby Baby lotion is nontoxic and contains no parabens, no sulfates, has no phthalates,
contains no fragrances, has no dyes, is gluten free, vegan, and is not tested on animals.
This baby lotion is lightweight, leaves no greasy residue and easily spreads and absorbs into the
skin.
This organic baby lotion is good for all skin types and is even good for babies with dry skin,
eczema, and cradle cap.
This high quality baby lotion is made in the USA.
The BareBaby Baby Lotion has a 100 percent satisfaction guarantee.
Cons:
This baby lotion that contains no fragrances actually has a fragrance that is somewhere between a
medicinal floral scent. It is a very strong scent.
This

A Brief Note On The Sustainable Agriculture Network
Network
San sustainable agriculture network
Sustainable agriculture network: sustainable agriculture network is an association of NGOs that
started its activities in 1997, and was legally established with headquarters in Mexico in January
2010. The SAN is a group of non–profit organisations working for the conservation of bio diversity
and rural development.
SAN's Mission:
To be a global network transforming agriculture into a sustainable activity.
SAN's Vision
A world when agriculture to the conservation of biodiversity and sustainable livelihoods.
Need of network: every firm needs network to pursue its interest. Interest may vary from learning
more about partner, to keep eye on the market spread in other competitor sphere, for acquiring the
expertise of partner firm, to cope up with rapid changing behaviour of global market. No firms
wants to remain to itself and turn blind to global developments in respective sector. So in order to
cope up with such issues a firm needs network resource. Network resource: network resource are the
resources available to firm by the virtue of being part of a network, it doesn't reside within the firm
but emerges out of inter firm relation in the network. This resource can be much valuable to a firm
in shaping their strategies and can open up a set of opportunities. Network resources are distinct
from external capabilities of a firm. A firm's network resources result from the informational
advantages they can obtain from participation in

Analyzing The Industry Forces That Affect Competition And...
INDUSTRY FORCES
One way to determine the profitability of a firm is to analyze the industry forces that affect
competition and drive profits down. Michael porter proposes a framework to analyze the level of
competition within an industry; according to porter these forces directly influence the system
profitability. The stronger the forces are the less profitable the firm becomes. The forces are defined
to be strength of competition, barriers of entry, the power of buyers, power of suppliers, and the
substitute products. In the other hand, complementors, cooperation with buyers and suppliers, and
coordination among competitors will be the forces that drive the firm profits up. This framework
will be followed through to perform the analysis of Whole Foods Market firm, to determine the
firm's profitability and future returns for the long–term investor. The first step in the Porter's
framework is to define the industry boundaries to which the forces affect the firm. Whole food
market is defined to be in the grocery industry by its technological similarity and the market
interdependence, it can be inferred that the firm falls in the grocery business targeting the consumer
interested in healthy organic products. Whole Foods Market strives to distinguish themselves among
competitors by offering high quality organic products, with good customer service and introducing
proprietary brands that offer a higher profit margin and quality to the consumer.
In an industry that faces high

Clif Bar Marketing Plan
TABLE OF CONTENTS Executive Summary
...................................................................................................................................3 Situation
Analysis – Background ...............................................................................................................5
SWOT Analysis ..................................................................................................................................7
Key Problem to be Solved ..................................................................................................................9
Key Strategic Campaign Decisions – Objectives
.....................................................................................10 Target ... Show more content on
Helpwriting.net ...
Increasing international growth and commitment to the environment and their employees are major
strengths for the company. Growth opportunities are present in the organic market, which is
projected to grow 9% (Scott–Thomas, 2012), and the smoothie market, which will see a potential
growth of 1.6% through 2013 (Technomic, 2012). Some of the weaknesses facing the company are
its narrow target market in the organic product industry and lack of traditional advertising. Major
competition from Odwalla and Naked Juice are threats to growth and the volatile market for fruit
and other natural ingredients may cause unpredictable price increases and as well as an
unpredictable future. Also, shifts in popularity of the trendy organic product movement may cause a
decline in future revenues. However, both the smoothie and the organic/health food markets are
growing rapidly and Clif Bar can secure a larger share in these markets with the introduction of
Simply Clif. 2 Advertising efforts for Clif Bar have traditionally focused on social media and
event support. The company aligns itself with promotions and activities that involve being active
and supporting the community and the environment. Social media, magazine advertisements, a
billboard, and a responsive website will be the main media used to introduce Simply Clif to the
target market of adults in the age range of 18–40 who are concerned about health and are not overly
cost conscious. Campaign effectiveness will be

Honest tea Essay
ACADEMIC ABSTRACT
The Honest Tea case is about an entrepreneur, Seth Goldman, who built a successful social venture
in the alternative beverage industry. After building Honest Tea to become an industry leader, Seth
faced with the decision of whether to merge with Coca–Cola and how to successfully manage the
post–merger transition. Information about the alternative beverage industry and
Seth's use of social media is presented to help determine how Honest Tea can continue to grow after
merging with Coke yet maintain the core principles that their stakeholders value.
USASBE_2011_Proceedings–Page0108
EXECUTIVE SUMMARY
Seth Goldman believed that building a successful brand meant that the company would need to
demonstrate that a ... Show more content on Helpwriting.net ...
But when we buy ten times that amount, we help create a market that multiplies far beyond our own
purchases. When we sell 32 million bottles and drink pouches with less than half the calories of
mainstream alternatives, as we did in 2007, we help displace 2,400,000,000 empty calories.
That's important, but when we sell ten times that number, we help lead a national shift toward
healthier diets."
Despite its benefits, a merger with Coke may have its share of costs, some unique to social ventures.
Once Honest Tea merges with Coca–Cola, will Honest Tea be able to continue fulfilling its social
mission? Most importantly, how can Seth persuade stakeholders, both internal and external, to
support Honest Tea's merger with Coke? Most of Honest Tea's stakeholders including employees,
consumers and independent distributors are socially focused and steadfast in their support of
socially responsible companies. How might they react to the news that Honest Tea has merged with
a national distributor and especially one with so much negative connotation associated with it? Will
they be as committed to the Honest Tea brand?
Goldman has built a solid following to his personal blog site. However, even if Seth is transparent
with customers through social media about the challenges Honest Tea faces will it be
enough

Critical Analysis of the Article The State of the...
Summary
Reading assignment 2a entitled The State of the Eco–Union is about sustainable agriculture. The
article covers the sustainability of caring for not just the physical health of farm animals, but also
their mental health, questioning whether we should be doing something ecologically just because we
can, and the entrepreneurial aspect of small, eco–friendly farming.
Critical Analysis
One of the author's large arguments is that organic food products have now become mainstream
enough that everyone knows what an organic product means, which has inevitably made organic
less than organic set out to be. With the government's organic certification process, they have
corrupted the organic movement. I both agree and disagree with the author's ... Show more content
The author also speaks about paranoia when it comes to foodborne illnesses and the relation that
plays organic food production. He argues that the U.S. is overzealous in eradicating any potential
illness outbreaks from food. While he drifts a bit into stories about a friend in France, he does bring
up a few good points in terms of food–safety and the false notion that organic, raw, or naturally
eaten foods (like unwashed eggs) are not as safe as irradiated foods. I agree with this argument,
pointing to European countries who don't homogenize dairy products and have low incidences of
foodborne illnesses related to the consumption of raw dairy products. Additionally, if we were as
concerned about food safety as we appear to be, we would ban the same types of harmful food
additives as most industrialized nations, such as farmed salmon, genetically engineered papaya,
arsenic, flame retardant drinks and synthetic hormones.
Conclusion In short, I agree with most of the arguments the author has in terms of the overall health
of our organic farming. We need small, artisanal, organic farmers to help keep the organic
movement moving in a positive direction. However, I would disagree that government involvement
is entirely bad. Instead, I would state that the government has given us a minimal

Leading Whole Foods With a Competitive Advantage
Introduction To most consumers Whole Foods is known as a chain grocery store specializing in
organic and natural foods. Some may go as far as say the name is synonymous with quality. This
comparison is the result of Whole Foods' marketing their brand successfully to consumers
demanding their specialized foods. As with any organization, Whole Foods may consider evaluating
their strategic objectives and decide if necessary course corrections are needed to reach their
objectives and goals. Through a fundamental and technical analysis, I will discuss Whole Foods'
mission, vision, and goals, their competitive environment, and some factors within their strength,
weakness, opportunity, and threat analysis. With such data and information I ... Show more content
Whole Foods markets their brand of quality of organic and natural foods. To date there are no
specific concentration of organic and natural foods. Their brand is unique as other supermarkets it
competes against sell a more variety of food and beverage. The company's greatest goal is to
provide customers with food that is free of preservatives, oil, sugar and other ingredients that are
often found in processed foods. Whole Foods can also attribute much of its success to strategic
acquisitions. Whole Foods bought a lot of companies and we went into cities where we would be
successful. Such acquisitions included companies like North Carolina–based Wellspring Grocery,
Massachusetts–based Nature's Heartland and Boulder–based Wild Oats Market. The biggest
challenge Whole Foods faces in the future is to continue innovating ahead of the competition.
(Hendee, N.d.) Although contrary to the previous growth strategy this shows that Whole Foods is
not subject to maintain the new store openings rather than acquisition idea. This option is available
and necessary for different regions.
The Competitive Environment (Remote and Operating Environments) As the largest square footage
seller of organic and natural foods, Whole Foods major competitors include Sprouts Farmers
Market, Inc. (SFM) and Kroger Co. (KR) with KR additionally offering other general merchandise
in its stores that Whole Foods does not. Currently WFM has 367 supermarket stores in the United
States,

The Debate Over Organic Certification For Aquatic Animals
a) Becky Mansfield uses "the debate over organic certification for aquatic animals" (216) in order to
enlighten the inconsistency of the organic movement's ideas (230). The organic community creates
standards that are supported by their ideas, but when the ideas become inconsistent and
contradictory, it becomes very clear that their standards are not set up on stable grounds.
b) The article was written in 2004, two years after the "first US National Organic Standards" was
implemented (216). This would have given researchers and anyone involved in the agriculture world
enough time to investigate the basis for the organic movements standards, and to judge whether or
not the standards were consistent and fair.
2) Purpose of the article
Becky Mansfield is arguing that it is difficult to distinguish whether a product of agriculture can
have organic status or not. She has observed "the debate over organic certification for aquatic
animals" (216) from every angle, and believes that the organic movement holds contradictory
ideologies. These contradictions act as blockages for the attribution of organic status to wild fish,
because the fish do not fall in any of the categories that the organic movement considers suitable for
organic status. But as Becky expresses a dialogue between the organic movement and others
involved in all realms of agriculture, it becomes obvious that it is not a problem of the inherent
environments of the fish, but a problem of classification of the

The Food And Agriculture Organization Of The United Nations

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