UpTown Swirl Business Plan 1 BUS 559 – Dr. Andr.docx

UpTown Swirl Business Plan 1
BUS 559 – Dr. Andrea Banto
Week 10 Assignment 4: UpTown Swirl Business Plan
By: Deborah Hughes
March 16, 2020
Table of Contents
1.0 Executive Summary
...............................................................................................
....... 3
2.0 Company Description

...............................................................................................
.... 5
3.0 Industry Analysis and Trends ......................................
Error! Bookmark not defined.
4.0 Target
Market....................................................................................
.......................... 13
5.0
Competition............................................................................
..................................... 23
6.0 Strategic Postion and Risk Assessment .......................
7.0 Marketing Plan and Sales Strategy ..............................
8.0 Operations Plan ............................................................
9.0 Technology Plan ..........................................................
10.0 Management and Organziation Plan ..........................
11.0 Ethics and Social Responsibility Plan........................
12.0 The Financials ............................................................

1.0 Executive Summary
2.0 Company Description
Uptown Swirl is a unique company that aims to provide organic
products to the
consumers who are health conservative in nature and wants to
provide frozen yogurt,

milkshakes, and bite-size desserts. This is a competitive market
as there are already exiting firms
in the market with similar products to offer. Uptown Swirl
would be known to provide various
variety of non-alcoholic food products such as frozen yogurt,
milkshake, and quick-bite dessert
(Berberich et al. 2016). This would be meant to attract most
customers as the milkshake and
yogurt would be made from fresh ingredients (Wilson et al.
2016).
The significance of the name itself conveys a message
concerning the products we deal
with and to be of the best quality (Burns et al. 2016). The name
also tries to give customers a
particular class by them being associated with the frozen
yogurt, milkshake, and quick-bite
dessert. This would give this product a competitive advantage
from the other companies that also
deal with frozen yogurt, milkshake, and quick-bite dessert
(Wilson et al. 2016).
The company's primary aim is giving consumers non-alcoholic

products so as the
customers’ needs can be fulfilled (Berberich et al. 2016). This
ensures that there is safety and
also takes into account the environmental conditions (Wilson et
al. 2016).
The company would be utilizing the readily available local
farmer’s resources as their
labor as the company strives to excel to also deal with the
outside market (Wilson et al. 2016).
The company aims to be a successful company that would
capitalize on the individual interest
that values healthy products (Burns et al. 2016).
3.0 Industry Analysis and Trends
Strengths
• Offers a wide variety of products
(frozen yogurt, milkshakes, and bite-
size desserts) with affordable pricing.
Weaknesses
• The need of the company to keep its
products at lower temperatures
necessitates that the company invests

more in refrigerators and freezers.
• The company products cover all the
needs and specifications of the
individuals.
• High-quality products as compared to
competitors.
• There is a mutual relationship with the
customers, as most of them provide
the raw materials for the company's
products (Berberich et al. 2016).
• There is high competition in the
region.
• The ingredients are expensive making
it hard for the company to adjust
prices

• Most of the refreshments require
additional labor costs, which is an
additional expense to the company
(Berberich et al. 2016).
Opportunities
• There are higher chances of expansion
in the region
• The products ingredients are cheap
which saves some money
• There is an existing market which is
easier to thrive through
• New flavors attract more customers
• The firm is more popular since there is
high interaction with the locals who
are still potential customers Burns et
al. 2016).
Threats
• the thriving competition can take some

customers from Uptown Swirl
• increased flavors mean increased
production cost which reduces
companies’ revenue
• There are also some threats to
marginalized income as a result of
maintaining organic products. Burns
et al., 2016).
There are different trends in the non-alcoholic industry which
are likely to have some
effects on the day to day operation of Uptown Swirl as there is a
likelihood of changes in the
lifestyle of the individuals. This means that the disposable
income of the individuals fluctuating,
which also leads to inflation, which means that the demand for
frozen yogurt, milkshakes, and

bite-size desserts will vary, which makes it very difficult in
predicting the exact consumption of
the products.
On the other hand, health awareness has also come along with
its effects, as several
reactions are mostly contrary to the consumption of several
beverages. This is because the
contents of the beverages contain different elements such as
sugar, yet some individuals are
settling to take drinks with zero sugar. This causes a decrease in
the demand for refreshments,
which is a big deal to the entire company operation as it reduces
the financial goals (Wilson et al.
2016).
4.0 Target Market
Uptown Swirl is strategically located in North Carolina. It’s a
unique Company that
offers a wide range of products to its consumers. Specifically,
the Company provides health
desserts and beverages, which are in very high demand. Its
products are unique for their
nutritional value and high-quality. Although the Company
operates in North Carolina, the area

focus of this marketing plan is Raleigh. This is a town with a
total population of 470,509. The
city is famous for its diverse culture from Whites, Hispanics,
African Americans, and Asians.
The racial composition is as follows 48.4% Whites, 40.5%
African American, 4% Asian, and
0.5% Native American (Raleigh census. 2017). Overly these are
cultures that appreciate and
embrace quality and healthy drinks and foods. The current
lifestyle trend has made people more
sensitive to healthy eating and beverages. The company’s
ability to produce healthy desserts and
beverages makes it appreciated by many consumers. The
majority of the town residents are
educated. As such, these are individuals who understand the
importance of healthy living and the
dangers a sedentary lifestyle continues to pose to society. These
are people who would much
appreciate healthy products.
All in all, youth age is the primary focus of the company. In
instances of time, they know

the meaning of healthy living. Similarly, the youths make up for
approximately 80% of the entire
population. The company will be looking at the age bracket of
(10-54) years. As needs and
sensitization for healthy lifestyle spikes, the town has several
organizations that influence the
food choices of the entire population. Bearing this in mind,
people interested in fitness exercise
form another primary target market. These will include people
of various ages, from the old to
the youths. With the rising number of fitness firms due to the
high demand for fitness programs,
services, and products, the sale of drinks is projected to
increase. These desserts and beverages
are expected to provide a replenishing experience to people.
Table 1: Raleigh data breakdown
Subject Number
Total population 470, 509
Median age 34
Median household income $65,695
Poverty rate 15%

Median poverty value $268,900
Data provided by the Census Bureau-Based on One Year
Estimate.
5.0 Competition
The company is in a very competitive niche/ market. As such, it
has multiple competitors
in the market. This poses a considerable risk for the company
because projection shows that
other companies will be entering the industry due to the high
demand for products. To address
this challenge, businesses are, therefore, focusing on their
customer avatar. This entails
understanding consumers’ habits, interests, and everything that
might more effective in
marketing plans. From this point of view, it’s adamant about
analyzing the level of competition
in the industry. Often, it’s tempting for a brand to judge
another, particularly on the basis that

their product most preferred.
However, a good marketer understands that other factors
determine business success in
comparison to other businesses in the same niche or sector.
With the current business trend,
company success can be determined by its well-known brands or
perhaps because of their well-
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
asian
white
other
more races

black
organized and effective distribution channels. That aside, the
company competitors can be
classified as either established or firms considering entry.
McDonald’s Corp. is a perfect
example of an established brand. These and other brands like
KFC Corp are well established to
the extent of capturing the attention of customers globally. To
attract new customers and retain
the existing one, the company will reduce prices and focus on
improving quality even further. By
filling a competitive analysis worksheet, we can thoroughly
evaluate the Company’s level of
competition.
Competitive Analysis: Customer Perception Factors
Factors Maximum
points (1-10)
UpTown

Swirl
McDonald’s
Corp.
Shake
Shack,
Inc.
KFC Corp Blue Bell
Creameries
Product/services
features
8 8 8 8 8
Purchase price 6.4 7 6.5 6.8 6.7
Indirect costs 9 8 8 8 7.9
Quality 8 8 8 8 8
Durability/maint
enance
6 6 6 6 6
Images/design 5 9 9 9 8

Perceived value 7 8 8 8 8
Brand
recognition
7.6 9 9 9 7
Customer
relationships
6 8 7 8 7
Location 7 7 7 7 7
Delivery time 6 8 7 7 6.8
Convenience of
use
7 7.4 7.9 8 6.4
Credit policies 6 6 6 6 6
Customer
service
7 7 7 7 7

Social
consciousness
7 7 7 7 7
Total points 108 113.5 104.4 102.8 99.8
Comments High
competition
Mediu
m
Medium Fair
Competitive Analysis: Internal Operational Factors.
Factor Maximum
points (1-10)
UpTown
Swirl
McDonald’s
Corp.
Shake
Shack,

Inc.
KFC Corp Blue Bell
Creameries
Financial
resources
7 8 8 8 8
Marketing
budget
6 8 7.5 8 7.7
Technological
competence
7 7 7 7 7
Access to
distribution
6 6 6 6 6
Economies of
sale
7 9 8 9 7

Operational
efficiencies
7 8.5 7.6 7.8 7
Sale competence 8 8 8 8 8
Product line
breadth
7 8 7 7 7
Strategic
partnerships
5 6 5 5 5
Company
morale
7 8 7 8 7
Regulation 8 8 8 8 8
Trademarks 5 6 6 5 6
Ability to
innovate
7 7 7 7 7

Total points 87 101.5 91.1 90.7 90.7
Comments High Medium Medium Medium
Market Share Distribution
Competitor % of total revenues % of total units sold Trend of
market
shares (increasing or
decreasing?)
McDonald’s Corp. 21 % 22% Decreasing
Shake Shack, Inc. 5.2% 13% Increasing
KFC Corp 19% 16% Increasing
Blue Bell
Creameries.
4% 7% Increasing
• McDonald’s Corp. and KFC Corp have historically been the
market leaders. The two are

well-known brands all-over the world. To some degree, this
helps to reduce their overhead costs
like marketing. As a result, they can attract many customers
because of the relatively low prices
of products.
• KFC Corp has increased market share sustainability in the
recent past. This is due to its
expansion strategy to other global markets like China and
Africa. The Company is performing
well in new regions.
Chart 1:
41%
33%
14%
12%
Market Share By Revenue
(Estimate)
MacDonald's
KFC Corp
Shake Shark Inc.

Blue Bell Creameries.
Chart 2:
• The overall competition is increasing. This mainly due to the
threat of copied ideas by
other recognized brands. This might pose even high competition
for the company. Overall, the
food and beverage industry is highly competitive. This is
substantially attributable to changing
consumer preferences, stringent food safety, mergers, and
innovation. Moreover, rising
uncertainty is a significant issue in the food and beverage
industry.
6.0 Strategic Position and Risk Assessment
In the product development as well as the kind of services that
are being provided, it vital
that Uptown Swirl takes into consideration the customer's
opinions. This, in a way, tells that a
company needs to ensure that they are providing the exact needs
that are stated by the

consumers. This strategy also entails that customers evaluate
the products that are being
produced are appealing to the consumers, which attain
maximum satisfaction when any of these
beverages are purchase. Taking this into account also makes the
consumers proud as they feel
that their views are taken seriously by the company, which also
increases their loyalty to the
company (Burns et al. 2016).
This strategy would also work positively in competing favorably
in the market with real
competition since the customers' needs and specification has
been taken into consideration. This
means that there would be no or slight chances of the beverages
(frozen yogurt, milkshakes, and
38%
34%
15%
13%
Market Share By Volume
McDonald’s Corp.
KFC Corp

Shake Shark Inc.
Blue Bell Creameries.
bite-size desserts) being disliked by the consumers, which gives
the company an added
advantage over their competitors (Wilson et al. 2016).
The prices, which are the determinant that matters if the
products would be bought or not,
should also be adjusted to cater to the consumer's level of
income to make it affordable. This
plus allowing the consumers to take part in decision making
concerning the products as well as
informing them of the significant decisions made in the
company would help the company to
thrive more in the market (Wilson et al. 2016).
Just like the other non-alcoholic beverage companies, Uptown
Swirl is also bound to face
a different kind of risks. This risk may be related to product
development, and sometimes they
may be associated with the supply channel. This industry is

vulnerable to various changes in the
taste and preferences of the consumers. This means that a
business has to convince its consumers
to continue consuming the products regularly. There are also
unnecessary costs that are also
incurred during the transportation of these products as a result
of poor road access, and there may
be rains that may inconvenience the transportation sector
(Berberich et al. 2016).
Other risks can be associated with the competition in the
market, taking into account that
many industries in the existing market are also competitive.
Uptown Swirl, in that matter, has to
come up with the strategies that would help it to encounter the
competing company in the
industry (Berberich et al. 2016). This means that the company
needs to reduce its prices to make
its prices friendly to that of the consumers, which would
increase the probability of them being
chosen over their competing firms. The company also needs to
perform more promotional
activities that would attract more customers and even can work
as a sign of significance in the
market for the prospective customers that may not have known

about the company still (Burns et
al. 2016).
Other risks are related to product safety. This is a sign that
beverages need to be secured
at all costs. This also implies that Uptown Swirl should comply
with the applicable rules that
govern food security so as they can be sure that food safety has
not been compromised. The
company should also do as follows up to notice how these
beverages are handled by both the
suppliers and the producers as scrutinizing them would help
them to achieve the best way that
needs to be treated as far as food security is concerned (Burns
et al. 2016).
7.0 Marketing Plan and Sales Strategy
Competition among businesses is rapidly increased. This is
caused by many factors
ranging from innovation, change in lifestyle, and globalization,
among others. With these trends,
companies are required to develop practical as well as a

reasonable marketing plan that will help
increase their competitiveness in the market. Exploring a new
market requires a company to
expand their knowledge of the target market so that they can
identify what the clients expect and
the things they can do to ensure they meet these specifications
of the clients. The core objective
is to start marketing and selling within a radius of 25 miles
from where we are located.
UpTown Swirl can establish a market for its products through
its ability to produce
products that are unique in the market and be able to fulfill the
thirsts of the clients with new
tastes that offer health benefits. The company provides products
that attract consumers from all
age brackets since they have numerous flavors and are sold at
low prices. The company targets
the clients who are in the middle class since they consist of the
largest group in this area.
UpTown Swirl is looking to develop products that are mostly
loved by the dominating ethnic
group as well as the ethnic groups that are said to increase
gradually in the area.

The main message that the company wishes to pass along to the
clients is that they should
be able to consume healthy products that are of their
preferences. The firm uses this advantage to
compete against other established brands in this market and to
be able to encourage consumers to
start looking for new tastes that are not offered by the
dominating brands. The company
anticipates using social media marketing to be able to reach its
target population and to spread its
message in this region of North Carolina.
The sales strategy goal of the company is to increase its
consumer base. To achieve this,
popularizing the business to its intended consumers is
fundamental. Several techniques will be
applied. The company will mainly focus on online strategies
through social media. This is given
the fact that the world is advancing technologically. It would be
increasingly important to invest
in social media platforms like Facebook, YouTube, Funnels, or
Pinterest. The majority of people

can access at least one of these social media platforms (Bradley,
2005).
In other words, most of the people have opened an account with
one social media
platform. Moreover, the company will be involved in building
relationships with customers
through such methods as sponsoring events, offering free
samples, and organizing trade shows,
among others. As part of our marketing strategy, we will create
a page and an option for a
newsletter subscription. This will allow us to collect consumers’
email. Email marketing is a
trending marketing approach that will help promote our
products. The rationale in this is to
create more value for consumers and focus on building long-
term relationships. Ads placement
approach will also be used in different sites. We want visitors
who enter these sites to find our
products. Using the right marketing approach like funnels we
will attract some of these visitors
to buy. Some of these marketing techniques like email-
marketing and building of funnels will

require skilled personal. They will play a critical role in
running ads, interpreting data, and
managing these online accounts.
8.0 Operations Plan
The success of a company, to a greater extent, involves proper
planning of the operations
of that company with a consideration of the effective use of the
available resources. For UpTown
Swirl to be able to meet its production objectives and increase
UpTown Swirl’s efficiency and
productivity, it would need the drafting of a comprehensive
operations plan. This operations plan
covers all the possible operational activities that would enable
UpTown Swirl to deliver the final
product to the consumer (Shin, Lee & Realff, 2017). Some of
the operational activities included
in the UpTown Swirl operations include Labor cost, rental
expense, raw materials, installations,
machinery, processing, packaging, and marketing. Since
UpTown Swirl is competing against
some of the most prolific competitors like Coca Cola who have
mastered the art of optimizing

their production costs, our operations plan must adhere to how
smart manufacturing and
processing are realized (Al Shobaki, Amuna & Naser, 2017).
Therefore, the components or
considerations which will be reviewed in the operational plan
are as discussed below.
a) Rental facility consideration
One of the most factors in the development of an operational
plan includes analyzing
whether it would be economically feasible for UpTown Swirl to
rent a facility for production or
outsource services from already established companies. This
consideration will be arrived at
after considering the two alternatives and weighing which
option is likely to be cost-effective
both in the long- and short-term process (Shin, Lee & Realff,
2017). For instance, renting a
facility for production is likely to cost UpTown Swirl
approximately $250,000 annually. This
cost can be split into the repairing of the facilities and the
equipment, which will cost the

$130,000, electricity fee $50,000, utility cost of the production
facility $20,000, depreciation
equipment, and machinery $30,000, tax facility or property fee
$20,000. When alternative two is
considered, which is the outsourcing of the production from a
plant in existence is located, the
cost is $200,000 annually. Now from the two alternatives, the
first alternatives provide a viable
option because we want to own our business and be able to
contribute to the local economy and
give back to our community.
Cost of production transition from small to large scale
This is yet another big expense UpTown Swirl is likely to
experience because one of the
long-term objectives of UpTown Swirl is to increase its scale of
production. And this will mean
transitioning from the previous small-scale production unit to a
large scale fully equipped
system. Some of the equipment that will be needed in the
transitional period and smooth
operation after transition includes ovens, burners, refrigerators,
and equipment for bottling (Shin,
Lee & Realff, 2017).

9.0 Technology Plan
In this age of the 21st century, no company can compete
effectively in the global market
without considering how equipped the company is when it
comes to technological applications in
the day to day operations of the business (Baden-Fuller &
Haefliger, 2013). As argued by the
philanthropic billionaire Bill Gates during an interview with the
BBC Television that companies
which haven't embraced tech-fused future particularly in
improving companies' efficiency are
likely to go out of business faster than they came to existence.
Further, the UpTown Swirl plans
to incorporate technology in all its critical departments like
human resource, inventory and
supply chain management, customer relations, and optimization
of UpTown Swirl’s production
line.
In the human resource department, some of the technologies
which are going to be

adopted include the use of Integrated Human Resource
Management Systems (IHRMS). The
IHRMS can bring together all effective principles in ensuring
employee motivation, training, and
quality is maintained in service delivery by the employees
(Laudon & Traver, 2016). Other
technologies used in managing UpTown Swirl's workforce
include human resource analytics,
which is an evidence-based technique or approach that is used
in data analysis and fusion to
optimize the productivity of the workers. Also, the application
of Artificial Intelligence in human
resource management, particularly in the recruitment process, to
come up with the best algorithm
for selecting qualified individuals for a position. All these
technologies are all geared towards
improving the transparency in human resource management
principles and enhancing
productivity.
Under the inventory management, the technologies which
UpTown Swirl is going to
consider must all be projected or tuned to reducing the turnover
time in the production process,

improving and streamlining the supply chain operations. These
activities are very vital as they
determine almost UpTown Swirl's efficiency and reliability,
particularly in delivering within
deadlines. For instance, in the supply chain, the technology
UpTown Swirl is planning on
introducing is the Warehouse Management Systems (WMS),
which can model the entire
inventory of UpTown Swirl with timeline specifics. For
example, activities like shipping,
reception of the products or raw materials, packaging, tracking
of the inventory, and docking
management (Baden-Fuller & Haefliger, 2013). Other
technologies that can be used in inventory
management include the Enterprise Resource Planning (ERP)
systems, which coordinate all the
resources needed in inventory management.
Technological plans for ensuring an efficient and reliable flow
of information and the
proper relationship between UpTown Swirl and its customers
include software as a service

technology (SaaS). This kind of software can connect
businesses and companies to their
customers but through a subscription plan. Through this
platform, consumers can get 24-hour
customer service ASAP (Laudon & Traver, 2016). Also, there is
an exchange of information
between the business and the customers in the area they feel
improvement should be made to
improve consumer satisfaction and the quality of products and
services issued. Further, this
technology is likely to revolutionize the competition level as
UpTown Swirl will continue
staying ahead of the competition curve in this consumer-driven
market model. For beverage
production, some of the technologies UpTown Swirl plans on
adopting include the Digital Twin
technology and the Robotics since their contribution is going to
be immense in reducing the
production cost and enhancing efficiency and quality in the
production process.
10.0 Management and Organization Plan
Any company in the world cannot run itself for it needs those
who will take up the roles

of making decisions to propel the company and enabled it to
realize its production goals. The
same case is true for UpTown Swirl Company for the company
needs role identity where every
person or department in the company knows their specific role
in realization of the overall
objective (Rothaermel, 2016). Just to emphasis how important
management is to a company,
back in the early 1900s Kodak photography company was one of
the leading globally in camera
production and supply. But with time and evolution of
technology, advanced camera high
resolutions started to come into the market. At that time, Kodak
management refused to adapt to
technology; instead, they stuck to their old business model. Not
less than a decade later, the
company was struggling to compete in the now new digital era
where very powerful lenses with
a high resolution were manufactured. To cut the story, the
management of any company is a
critical element in the success of any business.

UpTown Swirl Company will comprise of the board of directors
who will be at the top of
the organizational hierarchy follow immediately by the senior
management, which will
compromise by the Chief executive officer or president as the
highest of the group (Rothaermel,
2016). Just below the senior management will be the middle
level management group which will
comprise of departmental heads as the most senior in that
management level (Cascetta &
Coppola, 2016). Then the lower management will compromise
team leaders as the senior-most
rank in the bottom level of management (Rothaermel, 2016).
Finally, the support staff will be
like an auxiliary group who will be needed occasionally but
they don't form part of the skilled
personnel or employees of the company.
Functions of the Board of Directors
1) Some of the functions of the company's board of directors
include;
2) Appointing the senior-most level management that consists of
the chief executive officer,
the chief information officer, and chief financial officer.

3) Setting up goals for the company and objectives both short
and long term
4) Providing support for the executive and their teams
5) Coming up with a compensation strategy for the executives
Functions of the Senior Management
1) Formulates and delegate roles for the middle management
level.
2) Come up with the compensation strategy of the middle and
the lower level of management.
3) Appoints the middle level and the lower level management
staff.
4) Resolve disputes within the middle-level management.
Functions of the Middle-Level Management in UpTown Swirl
1) Execute the goals and the objectives of the company based on
the laid down policies
2) Organize and delegate departmental roles or activities
3) Motivate and solve disputes among the junior staff
Functions of the Lower-Level Management

1) Give periodic reports of the work progress to their immediate
superiors
2) To ensure quality is always maintained in the production line
3) Allocate tasks to the support staff
4) Ensure the day to day activity of the company are done for
example cleaning
2.0 Management Hierarchy
11.0 Ethics and Social Responsibility Plan
Engaging in social responsibility will both benefit UpTown

Swirl and the surrounding
community in which the company is located. Also, through
social responsibility, UpTown Swirl
will be able to give back to the society that has created an
enabling and conducive environment
of operation for the company. UpTown Swirl is going to create
jobs to the local community
through allowing some of the staff to come from the
surrounding locality also positions like sales
and marketing will be chiefly left to be occupied by the
qualified locals (Griseri & Seppala,
2010). Also, UpTown Swirl is going to create employment or
jobs by buying some of the
company equipment like furniture and tables from the local
carpentry business (Kanji & Chopra,
2010). All these activities will lead to the creation of
employment for both the local and outside
jobs. And this will try to solve the problem of lack of jobs and
increased crime rates in the area.
Further UpTown Swirl will ensure it complies with the legal
policies and laws of every
jurisdiction by providing that protocols are put in place to
ensure stringent observations of the
rules and regulations. For instance, in the processing factory,

UpTown Swirl will ensure that
emission filters and smoke scrubbers are installed in the
chimneys to purify the air before been
emitted into the atmosphere (Griseri & Seppala, 2010). This
will go in a long way to help
UpTown Swirl socially responsible in improving the air quality
of the surrounding area and for
the residents.
By complying with the Civil Rights Acts of 1964, UpTown
Swirl will be able to protect
its employees against harassment or any sort of discrimination.
Also, the introduction of
disciplinary measures like retraining those found culpable of
harassment charges will help in
reducing harassment related cases in the company (Kanji, &
Chopra, 2010). Further formulation
of a parallel tribunal body that is only answerable to the board
of directors which will be
handling such harassment and discrimination cases will allow
no interference in the process.

Increasing divert at the workplace can be done by the
formulation of recruitment policies
that target to employ across all walks of life and put in place
supportive structures for both the
new staff and the old staff (Griseri & Seppala, 2010). Also,
organizations of training seminars
and promotions based on merit will help improve non-
discrimination and enhance diversity at
the workplace.
Companies activities like the packaging of the final product in a
disposal plastic cups are
likely to increase the number of plastics in the environment
which, if not properly managed, will
lead to contamination of the environment (Kanji & Chopra,
2010). Therefore, UpTown Swirl
will mitigate against this through recycling the plastic cups so
that the number of plastics which
find themselves into water bodies interfering with the marine
ecosystems can be significantly
reduced.

12.0 References
Wilson, T., & Temple, N. J. (Eds.). (2016). Beverage Impacts
on Health and Nutrition. New
York, NY: Humana Press.
Burns, P., & Dewhurst, J. (Eds.). (2016). Small business and
entrepreneurship. Macmillan
International Higher Education.
Berberich, M., Lucas, F., Puttnies, C., & Nordmann, O. (2016).
U.S. Patent No. 9,345,260.
Washington, DC: U.S. Patent and Trademark Office.
Bradley, F. (2005). International marketing strategy. Pearson
Education
Raleigh census, (2017). Retrieved on May 12, 2017, from
https://factfinder.census.gov/faces/tableservices/jsf/pages/produ
ctview.xhtml?src=CF
Shin, J., Lee, J. H., & Realff, M. J. (2017). Operational
planning and optimal sizing of microgrid
considering multi-scale wind uncertainty. Applied energy, 195,
616-633.
Al Shobaki, M. J., Amuna, Y. M. A., & Naser, S. S. A. (2017).
Strategic and Operational

Planning As Approach for Crises Management Field Study on
UNRWA.
Baden-Fuller, C., & Haefliger, S. (2013). Business models and
technological innovation. Long-
range planning, 46(6), 419-426.
Laudon, K. C., & Traver, C. G. (2016). E-commerce: business,
technology, society.
Rothaermel, F. T. (2016). Strategic management: concepts (Vol.
2). McGraw-Hill Education.
Cascetta, E., & Coppola, P. (2016). Assessment of schedule-
based and frequency-based
assignment models for strategic and operational planning of
high-speed rail
services. Transportation Research Part A: Policy and Practice,
84, 93-108.
Kanji, G. K., & Chopra, P. K. (2010). Corporate social
responsibility in a global economy. Total
Quality Management, 21(2), 119-143.
Griseri, P., & Seppala, N. (2010). Business ethics and corporate
social responsibility. Cengage

Learning.
Assessing and Treating Pediatric Clients With Mood Disorders
When pediatric clients present with mood disorders, the process
of assessing, diagnosing, and treating them can be quite
complex. Children not only present with different signs and
symptoms than adult clients with the same disorders, but they
also metabolize medications much differently. As a result, you
must exercise caution when prescribing psychotropic
medications to these clients. consider how you might assess and
treat pediatric clients presenting with mood disorders.
Assignment is based on interactive client case studies. For this
assignment, you will be required to make decisions about how
to assess and treat clients.
Examine Case Study: An African American Child Suffering
From Depression.
BACKGROUND INFORMATION
The client is an 8-year-old African American male who arrives
at the ER with his mother. He is exhibiting signs of depression.
· Client complained of feeling “sad”
· Mother reports that teacher said child is withdrawn from
peers in class
· Mother notes decreased appetite and occasional periods of
irritation
· Client reached all developmental landmarks at appropriate
ages
· Physical exam unremarkable
· Laboratory studies WNL
· Child referred to psychiatry for evaluation

· Client seen by Psychiatric Nurse Practitioner
MENTAL STATUS EXAM
Alert & oriented X 3, speech clear, coherent, goal directed,
spontaneous. Self-reported mood is “sad”. Affect somewhat
blunted, but child smiled appropriately at various points
throughout the clinical interview. He denies visual or auditory
hallucinations. No delusional or paranoid thought processes
noted. Judgment and insight appear to be age-appropriate. He is
not endorsing active suicidal ideation, but does admit that he
often thinks about himself being dead and what it would be like
to be dead.
The PMHNP administers the Children's Depression Rating
Scale, obtaining a score of 30 (indicating significant
depression)
Decision Point One
Select what the PMHNP should do:
Begin Zoloft 25mg daily
Begin Paxil 10mg daily
Begin Wellbutrin 75mg orally daily
Decision point Two
Change from immediate release to extended release 150mg
orally am
Give second dose at 1pm
Change to Lexapro 10mg daily
Decision point three
Change to SSRI
Increase dose to 300mg orally daily
Maintain current dose for another 4weeks
RESOURCES
§ Poznanski, E., & Mokros, H. (1996). Child Depression Rating
Scale--Revised. Los Angeles, CA: Western Psychological

Services.
You will be asked to make three decisions concerning the
medication to prescribe to this client. Be sure to consider
factors that might impact the client’s pharmacokinetic and
pharmacodynamic processes.
· At each decision point stop to complete the following:
· Decision #1
· Which decision did you select?
· Why did you select this decision? Support your response with
evidence and references to the Learning Resources.
· What were you hoping to achieve by making this decision?
Support your response with evidence and references to the
Learning Resources.
· Explain any difference between what you expected to achieve
with Decision #1 and the results of the decision. Why were they
different?
· Decision #2
Learning Resources.
different?
·
· Decision #3
Learning Resources.

different?
· Also include how ethical considerations might impact your
treatment plan and
Resources
Stahl, S. M. (2013). Stahl’s essential psychopharmacology:
Neuroscientific basis and practical applications (4th ed.). New
York, NY: Cambridge University Press.
Note: To access the following chapters, click on the Essential
Psychopharmacology, 4th ed tab on the Stahl Online website
and select the appropriate chapter. Be sure to read all sections
on the left navigation bar for each chapter.
· Chapter 6, “Mood Disorders”
· Chapter 7, “Antidepressants”
Seedat, S. (2014). Controversies in the use of antidepressants in
children and adolescents: A decade since the storm and where
do we stand now? Journal of Child & Adolescent Mental Health,
26(2), iii–v. doi:10.2989/17280583.2014.938497
https://www.magellanhealth.com/media/445492/magellan-
psychotropicdrugs-0203141.pdf
https://iacapap.org/content/uploads/A.7-Psychopharmacology-
2019.1.pdf

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