School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.

1. Digital Marketing
Defination : Digital Marketing is the
marketing of product or services using
digital technology mainly on the internet but
also including mobile phones display
advertising and any other digital media.

2. SEO
SEO : Search Engine Optimization
Search Engine Optimization is the process of
taking steps to help a website or piece of
content rank higher on google.

3. How search engine works
Crawler is a searching the data of a new
website and puts into the data base center
when user is searching for the website then
it gets the result from data base center.

4. Steps of how search engine works
• 1. Crawling : searching or scanning of your
website or webpage.
• 2.Indexing : storing your website into search
engine database center.
• 3.Ranking : it is based on quality of the
website.

5. Techniques of seo
• 1. White hat SEO
• 2.Black hat SEO

6. Techniques of black hat SEO
1] Cloacking
2] Keyword stuffing
3] Copied content
4 ]Doorway pages
5]Content hiding

7. What is website
• Website is mixture of coding ,content and
images.
• Website can contain single or thousnd of
pages.