School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
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What is digital marketing.pptx
1. What is digital marketing?
Digital marketing is the component of marketing that uses the Internet
and online-based digital technologies such as desktop computers,
mobile phones, and other digital media and platforms to promote
products and services.
2. SEO (search engine optimization)
There are 2 types of SEO
White hat
SEO
Black hat
SEO
3. White hat SEO
It refers to any practice that improves your search ranking on search
engine result pages while maintaining the integrity of your website and
staying within the search engine terms of services.
4. Black hat SEO
It refers to a set of practices that are used to increase a site or page
rank on search engines through means that violet the search engine
terms of services
following are the techniques used in black hat SEO
cloaking
Content hiding
Keyword stuffing
Doorway pages/ sneaky URL redirect
Duplicate content/ copied content
5. Website
A website is a simple collection of web pages and codes. Codes that
discuss the layout, format, and content of a page.
Making a website consists of :
registering a website
hosting a site
URL
keyword
6. keywords
Generic keyword
Short tail keyword
Long tail keyword
seasonal keyword
Keyword research and analysis
Keyword density
7. What is SERP?
Search engine result pages, these pages are web pages surfed to users
when they search for something online using a search engine such as
Google.
8. Google sandbox effect
• It is a basic observation period done by google in which it checks
whether the website has a technical issue and black hat SEO
technique.
• it takes 2-3 weeks after that website is live.