This document provides tips for using Pinterest to boost brands and increase traffic. It discusses how Pinterest works, including pinning images and following boards. The document recommends setting up boards based on topics, choosing board covers, and pinning different types of content like photos, videos, and infographics. It also suggests strategies for building an audience, marketing on Pinterest, measuring results, and collaborating with other Pinterest users. The overall goal is to drive traffic to websites and engage with customers.

1. How
Can Boost Your Brand &
Increase Traffic
Carmine Media | Blogging | Social Media | Web Marketing

2. Background
• Lead SM Strategist R+L Carriers
• Owner - Carmine Media
• County Site Administrator

3. What started Pinterest?
“We wanted to create a place where you can go to
upload or collect things on the web and simply
organize it the way you want to.”
Evan Sharp
Pinterest Designer and Co-Founder

4. Why is Pinterest Addicting?
• Simple design
• Content hoarding
• Image takes center stage
• Easy to use
• Interest rather than relationship based

5. What Can I do on
Pinterest?
• Curate content
• Share images
• Bookmark articles and images
• Organize what you love
• Share pins on Facebook and Twitter
• Comment on other pins
• Follow other pinners
• Follow other boards

6. Fastest Growth Ever
Headline:
Pinterest Hits 10
Million U.S.
Monthly Uniques
Faster Than Any
Standalone Site
Ever.
Techcrunch.com

7. More referral traffic than…
• YouTube
• Google+
• LinkedIn
• Reddit
Combined!

8. More referral traffic than…
Twitter!

9. Very Pintesting…
• Average 1.36 million users daily
• Over 1/5 Facebook connected users on daily
• Majority are women – 68.2%
• 28% have household income over $100k
• Average time on site – 15.8 minutes
• Third most visited social media site

10. How does Pinterest Work?
• Interest boards
• Pinners can follow one another
• Upload images
• Pin images directly from websites
• Pinmarklet
• Repin other people’s content

11. Is Pinterest Right for Your
Brand?
• Can you visually represent your brand?
• Is your audience on Pinterest?
• Is your website optimized for Pinterest?
• Do you have someone that can create or
manipulate images?

12. What can Pinterest do for
My Business?
• Drive traffic to your website
• Interact with customers/leads
• Increase awareness about your brand
• Make your brand interesting

13. Developing a Strategy
• Define your goals
• Review your website
• Consult with your web designer
• Request an invite

14. Request an Invite

15. Logging In
• Facebook
• Twitter
• Email login

16. Profiles and Settings
• Add your profile picture
• Add links to social networks
• Add keywords to your bio
• The top three people you repin appear on
the top right

17. Pinterest Settings

18. Pinterest Profiles

19. Set Up Your Boards

20. Decide on Board Topics
• Use fun titles
• Include keywords
• Industry Best Practices
• Include a board for clients
• Include a board for inspiration
• Your HQ location
• Humor

21. Choose a board cover

22. Types of Boards

23. How to Pin
• Upload images from your computer
• Add a pin directly from a URL
• Use the Pin It Button from Pinterest.

24. Formatting Pins
• Use creative titles
• Focus on lifestyle
• Use keywords
• Tag others with @ symbol
• Add prices to products
• Credit your sources
• Ask questions to encourage comments

25. Adding links to Uploads

26. Types of Pins
• Images from your website/blog
• Images from blogs you read
• Images from customer sites
• Photos
• Infographics
• Food and Fashion
• Text slides
• Videos

27. Industry Best Practices

28. Creative Images

29. Fashion

30. Your HQ Location

31. Humor

32. Set up a Pinning Strategy
• Topics
• Photos
• Video
• Trusted feeds
• OPC – Other People’s Content.

33. Housekeeping
• Admin rights
• Artwork
• Etiquette
• Do more than self promote

34. Collaborating
• Group Boards

35. Building an Audience
• Use the find friend option
– Facebook
– Twitter
– Gmail
– Yahoo
• Follow pinners posting relevant content
• Cross connect accounts
• Add a Follow or Pin it button

36. Marketing Strategies
• As a promotional tool
• As a traffic driver
• As a connection tool with other platforms
• Hashtags
• Commenting and @responsing

37. Copyright
• TOS
• Cite your source
• Pin from original source
• Create your own content!
• Check before repinning
• Avoid embed

38. Measure and Track
• Google Analytics
– tagged URLs
– Direct traffic
• Cross account engagement?
• Repins
• ReTweets

39. PinPals to Follow
• Mashable
• Whole Foods
• R+L Carriers
• Fast Company
• Check out pinnerstofollow.com

40. Don’t Give Up
• Regular posts
• Leverage existing SM platforms
• Spend the time
• Relationships take time
• Set aside time to follow new pinners
• Pin daily

41. References
• http://mashable.com/2012/02/25/pinterest-user-demographics/
• http://mashable.com/2012/03/20/why-is-pinterest-so-addictive/
• http://mashable.com/2011/12/16/pinterest-design/
• http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/
• http://techcrunch.com/2012/03/08/pinterest-now-generates-more-referral-traffic-
than-twitter-study/
• http://blog.pinterest.com/post/21816641071/introducing-improved-group-boards
• http://www.inc.com/john-brandon/9-tips-boost-your-business-pinterest.html
• http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/
• http://www.socialmediaexaminer.com/26-tips-for-using-pinterest-for-business/
• http://pinterest.com/about/help/
• http://www.pcworld.com/businesscenter/article/250700/what_you_should_know
_about_pinterest_and_copyright.html
• http://realitybasedcommunity.net/archive/2012/03/332.php

42. Carmine Media | Blogging | Social Media | Web Marketing
Questions? Connect with me!
Pinterest: Pinterest.com/carminemedia
Facebook: facebook.com/carminemedia
Web: Carminemedia.com
Twitter: @suereynolds