Raising awareness of the importance of developing a professional online presence is a vital part of a students education and will enhance the skills they will need as graduates.
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
Developing a Professional Online Presence as a Graduate
1. Using Social Networking to
Develop a Professional Online
Presence as a Graduate
Putting LinkedIn
under the spotlight
Sue Beckingham
Sheffield Hallam University
8. The key professional networking tool
the corporate office
the water cooler
the staff canteen
the bar
9. LinkedIn Demographics
LinkedIn is in the Top 20 most visited
websites in the world
http://www.alexa.com/topsites/global
Nearly 4.2 billion people searches on
LinkedIn
10. LinkedIn Demographics
150+ million members worldwide
students and recent graduates - fastest
growing demographic
34m members in Europe
9m+ members in the UK
Company presence
2m+ companies have a page
LinkedIn Groups
18 million members
22. What Employers are saying
All our applicants
are „Googled‟ We use LinkedIn to
during the recruit for
screening process internships
We actively use the
Applicants have
people search in
been rejected
LinkedIn for
based on
applicants
information found
online
23. Questions to consider
Who will look at your online profile?
What do people want to know about you?
Where will they use this information?
Why is your profile important?
When and how often do you update it?
How will you use your profile to your
advantage?
25. Keywords
Think about the key search words employers
would use if they were:
looking for people with skills in your field
looking for graduates, interns or students for
work placements
26. Building your
profile
Whilst developing your profile you can opt to
#1 make it private until you are ready to share it
Check the
privacy
settings and
options
27. Building your
profile Think about the keywords you would use in a search
and include relevant ones within your profile so that
people searching for your expertise can find you.
#2
Use
keywords
Include in your
headline, curre
nt and past
work
experiences, su
mmary and
specialities
30. Building your
profile
#5
Customize
your profile
URL
Add to your email
signature, blog, bus
iness cards
31. Building your
profile
#6
Include
volunteering
experience
32. Building your
profile
#7
Add your skills
Consider the keywords
employers might use to
search for
graduates and internships
33. Building your
profile
#8
Ask for
recommendations
Consider:
• Employers
• Club and organisation leaders
• Parents of friends
34. Building your
profile
#9
Build you
connections
is NOT
Quality not Quantity
35. Building your
profile
Career networking on
#10
Be a Gardener
is an iterative process
Your initial steps will include
seeking career advice and
information helpful for refining your
job search and building a network
36. A minimalistic approach to Better to take a leaf out of Reid
you r profile might be fine for Hoffman‟s book
Mark Zuckerberg but potential
employers want to know
about you!
49. The LinkedIn Apply Button
Companies
can add this
to their job
page on the
company
website
Applicants
are asked to
submit a link
to their
LinkedIn
profile
https://developer.linkedin.com/apply
59. “Social Media gives more
people a voice and
“Social Media gives more people a voice and provides a powerful
provides a powerful tool for
tool for value creation and competitive differentiation”
value creation and
competitive differentiation”
Advanced Human Technologies 2010
60. “Your brand isn‟t what you say, it
is,
it‟s what Google says it is…”
It has the power to influence
people to invest (or divest) in you.
(Joel 2009)
61. Don‟t underestimate the
value of YOUR
“Social Media gives more people a voice and provides a powerful
Professional Online
tool for value creation and competitive differentiation”
Presence
62. Sue Beckingham
Educational Developer
Sheffield Hallam University
@suebecks
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks
Editor's Notes
John Hill - Michigan State University Alumni Association Director of Alumni Career Services http://www.youtube.com/watch?v=4KyzfAz365w