As exclusive distributor, Okeanos Trading works with Cuxson Gerrard to bring consumers professional quality Carnation Footcare products. Together we continue to update the Carnation Footcare range and adding new products, offering a greater range of footcare solutions. We are committed to work with and support our clients to provide their customers with high quality yet affordable solutions to manage and relieve variety of common footcare conditions.

1. OKEANOS TRADING COMPANY
YOUR FOOTCARE GUIDE

2. About us
▪ Exclusive Distributor of Carnation Footcare Products in
Singapore and Malaysia
▪ Committed to work with and support our clients to
provide their customers with high quality yet affordable
solutions to manage and relieve variety of common
footcare conditions.

3. About
▪ Carnation Footcare is one of the Cuxson Gerrard’s best known brands
▪ A trusted footcare brand of United Kingdom’s feet for over 85 years
and is asked for in over 40 countries worldwide.
▪ Carnation Footcare has a solution to almost any foot problem and is
one of the company’s best known brands and is asked for in over 40
countries worldwide.
▪ The Carnation Footcare range includes licensed medicated products,
medical devices, cosmetics and general comfort products.

4. Current Product line
▪ Footcare Medicated Products – Solve annoying discomfort on your feet
▪ Footcare Solutions – Say goodbye to dry and ugly feet
▪ In Shoe Comfort – Everyday cushion support and comfort for your overworked feet
▪ Protection and Comfort – Stop suffering in silence, relieve and protect your feet
▪ Tip Toes Series: Helping ladies beat Corporate Shoe Syndrome
▪ Pads & Protection Series - - Supporting accessories to help protect and manage your pain
Medicated Footcare Footcare Solutions In Shoe Comfort
Protection and
Comfort
Tip Toes Series Pads & Protection Series
Carnation Corn Caps Cracked Heel Cream Super Deo Insoles PediRoller Tip Toes Gel Spots Gel Toe Spreader
Exfoliating Foot Scrub
Cushion Comfort
Insoles
Invisible Gel Cushions Gel Toe Separators
Intensive Moisturising
Foot Cream
Pressure Relief system
Heel Pad
Invisible Gel Straps
Strips
Gel Toe Support
Pressure Relief system
Insole
Invisible Gel Heel
Shields
Gel Bunion Protector
Anti Blister Stick Ingrowing Toenail Protector
Our products works and compliments each other

5. Medicated Footcare Products – Corn Caps
Product description
▪ Relieves and removes corns within a 10 day treatment period
▪ Combine a measured dose of Salicylic Acid ointment with a soft felt
corn ring to relieve pressure whilst the corn is treated
▪ Loosens the intracellular cement holding hardened skin together
allowing it to flake away, soften and loosening the nucleus to allow
clean removal
▪ Self-adhesive straps make it easy to apply and hold firmly in place
▪ Available in packs of 5. (A complete course of treatment in just one
packet!)
▪ UK Independent Pharmacy market leader outselling Dr. Scholl corn
removal pads by 2 to 1,(source Taylor Nelson).

6. Footcare Solutions – Cracked Heel Cream
Product description
▪ Revives rough, dry & cracked heels
▪ Formulated with 20% urea to rehydrate
the skin
▪ Contains peppermint for a fresh smell
and feel
▪ Available in 50ml packs

7. What are Cracked Heels
▪ Cracked heels are a common foot problem.
▪ Often referred to as fissures.
▪ For most people, cracked heels are a cosmetic problem, however,
▪ When the fissures or cracks are deep, they are painful to stand on
and the skin may bleed, which can become infected in severe cases.
▪ 5 common causes that can cause Crack Heels :
▪ Wearing thin-soled shoes
▪ Prolong standing, particularly on hard floors
▪ Overweight (Causes more pressure on the heels due to the body weight)
▪ Constantly wearing shoes that are open-backed (Skin is easier to expand)
▪ Skin conditions like psoriasis and eczema (Dry skin causes skin to crack
easily

8. Complications of Cracked Heels
▪ Discolorations can occur due to the thick skins.
▪ Yellow or dark brown skin will instead appear around the border of your
heels.
▪ In severe cases, cracked heels can cause bleeding
▪ Can lead to an infection.
▪ For those suffering from chronic ailments such as diabetes this can be
dangerous.
▪ It hurts when walking due to the thick skin around the heels
▪ Prevention is the key!

9. 3 Key Ingredients in Carnation Cracked
Heel Creams – Part 1
▪ 20% Urea (higher than other brands)
▪ Urea are used to promote rehydration of the skin
▪ Aside from moisturizing , it also improves
▪ The appearance and texture of the skin
▪ Prevents skin yellowing
▪ Reduces fine lines and making the skin smooth
▪ Reduces surface irregularities
▪ Improve the radiance of complexion
▪ Paraffinum liquidum ( Mineral oil)
▪ Works as a barrier between the skin and the air to prevent water from
naturally leaving your body through your skin
▪ Considered the safest, most nonirritating moisturizing ingredients ever found
(Sources: Cosmetics & Toiletries, January 2001, page 79; and Cosmetic
Dermatology, September 2000, pages 44–46)
▪ Effective in wound healing, and are also among the most effective moisturizing
ingredients available (Source: Cosmetics & Toiletries, February 1998, pages
33–40)

10. 3 Key Ingredients in Carnation Cracked
Heel Creams – Part 2
▪ Mentha Piperita (Peppermint) Oil
▪ Provides a fresh smell and feel.
▪ Cools the skin, reduces redness and calming irritation
▪ Reduces minor levels of muscle aches and pains
▪ Contains numerous minerals and nutrients including :
▪ Manganese, iron, magnesium, calcium, folate, potassium, copper, omega-3 fatty
acids (Which helps a lot in maintaining skin conditions),
▪ Some Antioxidant potential
▪ Resistant to fungus and bacteria
▪ Antimicrobial
▪ Critic Acid
▪ Helps improve skin texture by acting as an antioxidant that can help the
regeneration of skin tissue
▪ Removes dead skin cells and opening up pores, allowing the skin to absorb
ingredients faster.
▪ Helps with skin lightening and minimizing appearance of scars

11. Footcare Solutions – Intensive Moisturising Foot Cream
Product description
▪ Formulated to nourish and relieve dry or rough feet
▪ Leaves feet feeling smooth and supple
▪ Urea to moisturise and soften the skin
▪ Peppermint oil to leave feet smelling fresh
▪ Non greasy and easily absorbed
▪ Available in 100ml tube

12. What causes Dry Skin on our feet?
▪ Feet have fewer to no oil glands than other parts of the body, thus
specially vulnerable
▪ It gets worse with age as cells reproduce more slowly the older you
are, so it takes longer for dry, dead skin to be replaced.
▪ Dry feet can range in severity from mild, temporary dry skin to severe
dry skin that causes additional problems
▪ Excessively hot showers or baths
▪ Skin conditions such as eczema, psoriasis,
▪ Soaps that are non-moisturizing
▪ Medical conditions such as diabetes or thyroid disease, athlete's foot
▪ Low humidity levels (in home or office),
▪ Aging (we naturally lose moisture in our skin as we age)
▪ Long periods exposing our feet in the sun

13. Symptoms & Complications of Dry Feet
▪ Symptoms
▪ Itchiness
▪ Redness
▪ Skin Cracks
▪ Rough skin
▪ Flaky skin
▪ Peeling skin
▪ Rashes (usually brought on by itching)
▪ Complications
▪ Can lead to full blown skin conditions such as psoriasis or
dermatitis(eczema)
▪ Unable to stand and walk for long, which may necessitate a job change
▪ Constant Itchiness and burning sensation

14. Key Ingredients for Intensive Moisturizing
Foot Cream
▪ Mentha Piperita (Peppermint) Oil
▪ Refer to previous slides
▪ Urea
▪ Refer to previous slides
▪ Intensive Moisturising Foot Cream contains lesser Urea than Carnation
Cracked Heel Cream as the heels as the skin of our feet absorbs moisture
easier than our heels due to the difference in skin thickness and conditions,
instead, Glyceryl Stearate is used.
▪ Glyceryl Stearate
▪ Acts as a lubricant on the skin's surface, which gives the skin a soft and
smooth appearance.
▪ Also slows the loss of water from the skin by forming a barrier on the skin's
surface.
▪ Isopropyl Myristate
▪ Reduces the greasy feel caused by the oil content of other ingredients
▪ Ensuring quick penetration of a the cream’s ingredients

15. Key Ingredients for Intensive Moisturizing
Foot Cream
▪ Vitamin E
▪ Antioxidant that protects and repairs your skin
▪ neutralize the oxidant effect of free radicals, which are molecules that damage collagen
and cause skin dryness, fine lines and wrinkles
▪ Encourages the production of collagen, a connective tissue that helps skin be elastic,
hence smoother
▪ Support new skin cell growth and cellular regeneration.
▪ By neutralizing the free radicals that causes the skin to look dark and unhealthy, the skin
can regenerate new cells that are lighter and healthier.
▪ Helps to remove dirt, grime, dead cells and debris that get accumulated on the top layer
of the face
▪ Helps to smooth minor sunburns
▪ It is readily absorbed by the skin and heals the damage caused due to exposure to
ultraviolet rays.
▪ Glycerin
▪ Attracts and balance water levels in skin to facilitate moisture
▪ Also helps skin cells mature properly
▪ Cells that don’t mature properly is one of the causes of hyper-proliferative, thick skin.

16. Why can’t I use moisturizing cream for
other areas of my body on my feet?
▪ Actually, you can.
▪ But the skin on your back and soles of your feet is thicker than
anywhere else on your body, thus harder to absorb nutrients and
moisture.
▪ Moisturizing cream for other areas of the body will not work as well
as moisturizing cream specially formulated for the feet.

17. Footcare Solutions – Exfoliating Foot Scrub
Product description
▪ Formulated to leave your feet smooth
and reinvigorated
▪ Walnut shell effectively remove rough,
hard skin and dirt from feet
▪ Mineral oil moisturizes treated area
▪ Sooths dry and hard skin
▪ Available in 100ml tube

18. Why exfoliate? (Or why use foot scrub?)
▪ Deeper cleaning, better in removing dead cells from the skin
▪ Reduces Calluses
▪ Calluses is a toughened area of skin which has become relatively thick and
hard in response to repeated friction, pressure, or other irritation
▪ Generally not harmful but may cause:
▪ Skin ulceration
▪ Infection
▪ Extreme pain in severe cases which may lead to surgery
▪ Easier to prevent than treat
▪ Makes feet softer and smoother from within
▪ Prepares the skin to take in moisture and anti ageing treatments
easily

19. Key Ingredients for Exfoliating Foot Scrub
▪ Walnut shell
▪ Walnut shells are extremely hard and do not break down in the product.
▪ Their hardness makes them a highly effective natural body scrub coping
very efficiently with even thick deposits of dead surface skin.
▪ The angular and multi-faceted minute particles of walnut powder retain
the extreme hardness of the walnut shell
▪ Yet able to act as a soft abrasive in a cream or lotion due to fine particle size.
▪ Paraffinum liquidum ( Mineral oil)
▪ Refer to previous slides
▪ Mentha Piperita (Peppermint) Oil
▪ Refer to previous slides
▪ Glycerin
▪ Refer to previous slides

20. In Shoe Comfort – Cushion Comfort Insoles
Product description
▪ Designed to Relieve “foot fatigue” with
cushioning foam for all day comfort
▪ Perforated to allow the feet to breathe, stay dry
and fresh
▪ Pine Fragrance helps to keep shoes smelling
fresh
▪ One Pair - cut to size

21. In Shoe Comfort – Super Deo Insoles
Product description
▪ Specifically developed to combat foot
odor
▪ A highly effective activated charcoal layer
absorbs foot odor
▪ A proven antibacterial agent targets and
inhibits the growth of the bacteria that
cause foot odor
▪ Combined into perforated cushioning
foam, the insoles offer all day comfort
and freshness
▪ One pair - Cut to size

22. In Shoe Comfort Series – Pressure Relief system
Heel Pad and Insole
Product description
▪ APR System products use technologically advanced materials
(PORON) extensively tested and used in professional chiropody
when excellent shock absorption is needed to bring relief from
pain.
▪ Absorb shocks as the foot strikes the ground
▪ Evenly distributes energy generated across the total area
thereby reducing fatigue, aches and pains.
▪ Rebounds to original thickness in a fraction of a second
▪ Will not compress, harden or break up, unlike other material.
▪ Allows moisture to move away from skin leaving the feet feeling
cooler
▪ Dual protection antimicrobial agent combats the fungi that cause
athlete’s foot and destroys the bacteria that cause foot odour.
▪ Heel Pad can be used together with insole for more cushion
▪ One size fits all - cut to size

23. Advanced Pressure Relief - Features and Benefits
Pressure Distribution
Advanced Pressure Relief distributes pressure evenly and can help relieve pressure
points along the body which may be a cause of aches and pains, callouses or blisters.
Standard Insole
The red and yellow areas on the pressure
map indicate elevated pressure points.
Advanced Pressure Relief
Insoles help to provide even
pressure distribution across the foot

24. Retains like “new” softness, flexibility
and cushioning effect, whilst resisting the
tendency to bottom out and break down under
multiple impacts.
Before
compression
During
compression
After
compression
Open cell structure:
Material compresses and flexes, allowing air
and moisture to move freely helping to keep
you cool and dry.
Advanced Pressure Relief - Features and Benefits

25. Material continues to maintain up to 98% of its original thickness.
Comfort and Performance for the life of the product;
85
90
95
100
Typical Insole Typical Aftermarket Advance Pressure Relief
% Thickness Maintained After 10K Steps
Advanced Pressure Relief - Features and Benefits

26. • Prolonged exposure to moist environments such as sweaty feet
and the accumulation of nutrients and contamination from
repeated use are the common cause of bacteria and fungi growth.
• Advance Pressure Relief material has a built in antimicrobial to
help prevent the growth of bacteria, mold and mildew that can
cause stains and odours.
•Antimicrobial protection does not wash off or wear away,
providing continual protection for the useful lifetime of the
product.
Antimicrobial Protection
Unprotected Protected
Advanced Pressure Relief - Features and Benefits

27. Protection & Comfort – PediRoller
Product description
▪ Helps relieve Heel and Arch Pain caused by
excessive use of Plantar Fascia*
▪ Podiatrist designed
▪ Massages tired feet, reducing tension and
stimulating circulation
▪ Can be used as cold therapy by chilling or freezing
before use to reduce inflammation and comfort
pain
▪ No Batteries required and can be used anytime
*Plantar Fascia is a band of tissue that supports the arch stretching
from heel to bow of foot

28. Protection & Comfort – PediRoller
Product description
▪ Stretching and strengthening programmes play an
important role in the treatment of heel and arch
pain caused by plantar fasciitis
▪ In a study * 83% of patients involved in stretching
programmes for heel pain were successfully
treated
•Reference: Wolgin M, Cook C, Graham C, Mauldin D,
•Conservative treatment of plantar heel pain:long term follow up.
•Foot Ankle Int. 1994; 15: 97-102

29. Carnation Tip Toes Series
Helping ladies Beat Corporate Shoe Syndrome*
*A disorder of the foot created by stylish heels worn in a corporate environment, resulting in the total loss
of comfort, footwear and style.

30. Carnation Tip Toes Series - Tip Toes Gel Spots
▪ Offers comfortable yet discreet
protection and relief where shoes
left sore spots on your feet
▪ Strong adhesive to stay firmly in
place for long lasting comfort
▪ Fits easily and discreetly inside
fashion footwear
▪ Easy to remove and back in your
footwear
▪ Available in packs of 6 gel spots
Product description

31. Carnation Tip Toes Series – Invisible Gel Cushions
▪ Designed to prevent soreness and
pain in the balls of the feet
▪ Easy to fit and remove
▪ Offer maximum comfort for your
feet and fit most shoe styles
▪ Washable in warm soapy water
▪ Available in pairs
Product description

32. Carnation Tip Toes Series – Invisible Gel Straps Strips
▪ Designed to reduce friction and
pressure
▪ Strong adhesive to stay firmly in
place for long lasting comfort
▪ Fit easily and discreetly inside the
straps of fashion footwear
▪ Available in packs of 4 gel strips
Product description

33. Carnation Tip Toes Series – Invisible Gel Heel Shields
▪ Designed to reduce friction and
slipping
▪ Strong adhesive to stay firm in
place for long lasting comfort
▪ Fit easily and discreetly in the
heels of fashion footwear
▪ Can be used in mules to prevent
rubbing on the top of the feet
▪ Available in pairs
Product description

34. What is the Tip Toes series made of?
▪ The Tip toes series is made of Polyurethane Gel , a type of
polymer gel
▪ Advantages of Polyurethane Gel :
▪ Lightweight
▪ Smooth to touch
▪ Provides optimum comfort and cushioning for the foot
▪ Does not cause skin irritation.
▪ Reliable, long term shape retention
▪ Resists moisture and heat

35. CARNATION ANTI BLISTER STICK
▪ Instantly stops shoes rubbing
▪ Quick and easy to use
▪ Non greasy, invisible, long lasting
(Ranging form 4 to 5 hours)
▪ Leaves a long lasting invisible non-
greasy layer.
▪ Usable for over 100 applications
Product description

36. Pads & Protection Series – Gel Toe Spreader
Product description
▪ Soft, flexible gel fits
comfortably between the big
toe and second toe to reduce
rubbing and pressure
▪ Gel contains mineral oil to
help maintain the skin's
elasticity
▪ Can be washed and re-used

37. Pads & Protection Series – Gel Toe Separator
Product description
▪ Provides long lasting pressure
relief between the toes,
protecting sore toes from
rubbing
▪ Made from advanced polymer
gel containing mineral oil
▪ The soft flexible gel conforms
between the toes whilst the
mineral oil moisturizes and
helps soften the skin
▪ Washable for repeated use

38. Pads & Protection Series – Gel Toe Support
Product description
▪ Relieves pressure on toes that are
curled or clawed by raising and
helping to realign them
▪ Helps to reduce pressure on both
the top and end of toes, preventing
painful rubbing and the formation
of corns.
▪ Flexible gel toe loop stretches to fit
all sizes.
▪ Soft gel construction fits
comfortably in the shoe and can be
washed and reused.
▪ One size fits all, washable and
reusable.

39. Pads & Protection Series – Gel Bunion Protector
Product description
▪ Provides long lasting pressure
relief from painful bunions
▪ Made from advanced polymer
gel containing mineral oils The
soft flexible gel conforms to
the bunion site whilst the
mineral oil moistures and
helps soften the skin
▪ Fits easily into the shoe due to
its slim design
▪ Can be washed and reused

40. Pads & Protection Series – Ingrowing Toenail Protector
Product description
▪ Provides instant relief which
can be worn to offset pressure
from it
▪ One size fits all with cushions
and protects
▪ Podiatrist designed
▪ Washable and reusable

41. Why work with Us and Carnation?
▪ Modest pricing, specially catered for the masses
▪ All our products are HSA approved
▪ Promotion Price as one of our pioneer partners
▪ Carnation products are developed by long established footcare
specialist,
▪ Over 135 years in research and development as well as manufacturing
experience of footcare products

42. Marketing support
▪ Product Training
▪ Online Awareness
▪ Customize Marketing
materials
▪ Public Relations Campaign
▪ Promotions and events
Promo &
events
Marketing
Collaterals
Social
Media

43. PRODUCT TRAINING
▪ We are currently working with Carnation UK on providing product
training.
▪ Product Training can be provided to your sales person so they can
effectively communicate to your customers on:
▪ The technology of the product
▪ Benefits of using the product
▪ Research/Tests conducted on product
▪ How to effectively use the product

44. ONLINE AWARENESS
▪ Facebook
▪ Twitter
▪ Blog
▪ Email Campaigns

45. CUSTOMIZE MARKETING COLLATERALS
▪ Brochures and Flyers
▪ Public Adverts
▪ Banners and Posters

46. PUBLIC RELATIONS CAMPAIGN
▪ Announcements of partnership
▪ New products/ enhancements articles
▪ Thought-leadership articles
▪ “People” stories
▪ “Benefits” stories
▪ Health Tips Articles

47. PROMOTIONS AND EVENTS
▪ Promotion packages
▪ Online Lucky draw
▪ Online Competition
▪ Online competition questions catered to the products you are
selling for us.
▪ Short and simple questions but makes sure that participants gets
to know all the features of the products
▪ Data gathered from survey form at the end of the quiz allows
analysis participants’ particulars and behaviour for your future
newsletter and eDM campaign.

48. Up Coming Marketing Campaign
▪ VanityTrove Beauty All Star Campaign
▪ Product feature with 4 VT x Gushcloud Top Social media influencer’s personal
exclusive Troves
▪ Campaign Reach
▪ VanityTrove Demographics
▪ 54,000 Members – 97% Female - Mainly 18-35 years old - Online savvy - Smart
Shoppers - Tertiary & Above
▪ Blogger Outreach (Blog + other Social Media channels)
▪ Naomi Neo
▪ Around 380000 per month
▪ Mae Tan
▪ Around 180000 per month
▪ Tammy Tay
▪ Around 200000 per month
▪ Shanice Ang
▪ Around 103000 per month
Naomi Neo Mae Tan
Tammy Tay Shanice Ang

49. Up Coming Marketing Campaign (cont)
▪ Marketing Mileage
▪ Min 1 Blog post + 2 Social Media Posting – By Blogger
▪ Min 1 EDM + 2 Social Media Posting by to 54,000 Women – By VanityTrove
▪ Meet and Greet Blogger Session in November (Date TBD)
▪ Est. 1500 – 2000 beauty lovers
▪ Timeline
▪ Tammy Tay– 18/8 to 29/8
▪ Mae Tan – 15/9 to 19/9
▪ Shanice Ang – 6/10 to10/10
▪ Naomi Neo - 13/10 to 17/10

50. CAMPAIGN FLOW CHART

51. Up Coming Marketing Campaign (cont)
▪ Marketing Mileage
▪ Min 1 Blog post + 2 Social Media Posting – By Blogger
▪ Min 1 EDM + 2 Social Media Posting by to 54,000 Women – By
VanityTrove
* As of July 18,content for blogger and VanityTrove have not been finalised yet
▪ Timeline
▪ Naomi Neo – 25/8 to 29/8
▪ Mae Tan – 15/9 to 19/9
▪ Lucinda + Jolene Zhou – 29/9 to 3/10
▪ Shanice Ang – 6/10 – 10/10

52. Office: +65 6734 3525
Fax: +65 6734 3524
Okeanos Trading Company
Company Registration No: 31818000J
280 Woodlands Industrial Park E5
#10-53 Harvest@Woodlands
S(757322)
Thank you
for your time