1. Updating my learning outcomes
I have updated my learning outcomes because I feel that they didn’t show enough about what I want
to achieve from my work placement. The main change I have made to my learning outcome it that I
have said that I would like to develop an understanding of advertising in a professional sports
business. I feel that advertising is one of the main areas that I would like to go into after graduation
so I feel it is very important that I have this as one of my learning outcomes.
Type of Which learning outcome Justification
outcome
Career 1) A contextual understanding This learning outcome is specific to me as I want to work
of the occupational sector in the sports industry when I graduate. To be able to
into which work experience know what type of job I want to work as after university I
fits by engaging in both desk will need to know the different roles involved in
research, discussions and successful sports businesses.
interviews with my
colleagues
2) Develop an understanding of This learning outcome is specific to me because
advertising in the advertising is one of my main areas of interests in the
professional environment sport industry. The way sports organisations use
and how it is used to advertising is something I would like to find out as I will
improve the businesses want to go into the advertising section of sports
success. organisations when I graduate. According to Blair (2011)
advertising is very important because this is to increase
brand awareness and increase more profits from more
people getting involved.
Academic 3) Develop my knowledge of This learning outcome is important to me as I scored
how to use kinaesthetic highly in the kinaesthetic learning section of the VARK
learning in the best way in a questionnaire. I would like to use this skill to my
sporting business advantage by being able to use it in a work environment.
environment. I feel if I use this it will be a major advantage if I was to
use this in a sports business because I am confident in
using this skill than others.
4) Develop an understanding of This is a very important learning because team work is a
how working in a team can skill needed in most situations. This is very important to
benefit a successful business be able to use team work in the working environment
through experience because Levi (2010) suggests it is the dependence to rely
on others to be successful. Team work is important in
any industry so it is important to be able to show I have
these skills. According to Hardingham (1995) a team is
where everyone is working for a shared goal.
Personal 5) Develop an understanding This learning outcome is specific to me because I scored
through experience in the lowest in the creativity section of the graduate skills work
professional environment to booklet. I would like to improve this skill as I feel it will
develop my entrepreneurial make me more employable. In the work based learning I
skills in particularly my would like to find out how creativity is used in sports
creativity. business environment. According to Runco (2007)
creativity helps people adapt
6) To understand if I enjoy This learning outcome is specific to me because I have
working in the sporting not had any experience in working in this industry. I feel
industry this is one of the most important learning objectives
because if I don’t like working in this environment then it
isn’t something I should go into after I finish university.

2. References
Blair (2011) Sports Economics. New York, Cambridge University Press
Hardingham, A. (1995) Working in teams. London, Institute of personal development.
Levi, D. (2010) Group Dynamics for Teams. California, SAGA Publications.
Runco, M (2007). Creativity. california: Elseveir.